---
title: "Decaf Tea Bags — £558K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/decaf-tea-bags"
last_updated: "2026-07-31T16:12:38.078Z"
locale: en
meta:
description: "Niche score 53/100 · £558K/yr market · 394K searches/yr · £8.43 avg price. Soft demand (-24.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £558K/yr market · 394K searches/yr · £8.43 avg price. Soft demand (-24.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decaf Tea Bags — £558K/yr Amazon UK Niche (2026) - Flapen"
---
# **decaf tea bags**
**Worth a look**
Shows low returns (0.1%), but soft demand (-24.2% this quarter) keeps it on the watch list.
Market size 62Growth 13Conversion 98Competition 61Returns 100Price range 62Avg price 23Brand share 27Review moat 67Quality gap 27
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****815.8**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£558K**
£558K/yr · 394K searches
**Price range**
**Good****£1.66–£36.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.43**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-24.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, decaf tea bags is a £558K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 89% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decaf tea bags market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£506K–£674K**
- units × avg price
- **Conversion rate**
- **16.8%**
- **Avg BSR**
- **#404**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**169**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**8%**
- Tetley33% - Yorkshire Tea29% - Twinings12% - Clipper Natural, Fair & Delicious11% - PG Tips4% - Yorkshire3% - Open — no brand owns it (8 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — -24.2% search growth over the last 90 days.
10K6KSpike '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/decaf-tea-bags/trend)
## **Top decaf tea bags search terms**
- **decaf tea bags**146K/yr-28.3%17.3% conv. - **decaf tea**67K/yr-19.6%13.3% conv. - **yorkshire decaf tea bags**35K/yr-20.8%9.9% conv. - **decaf yorkshire tea bags**19K/yr-27.0%8.1% conv. - **tetley decaf teabags**16K/yr-8.6%14.6% conv. - **yorkshire tea decaf**16K/yr-13.5%8.2% conv. - **clipper decaf tea bags**14K/yr-17.5%19.9% conv. - **decaffeinated tea bags**15K/yr-30.2%12.5% conv. - **yorkshire tea bags decaf**13K/yr-43.3%8.3% conv. - **tea bags decaf**7K/yr-10.2%16.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/decaf-tea-bags/search-terms)
## **Top decaf tea bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£17K6%£33K9%£50K12%£67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yorkshire Tea Decaf Box of 80 Tea Bags (Pack of 1)**Yorkshire Tea**£3.98**4.7★1,787 rev](https://www.amazon.co.uk/dp/B014PCSYIS) [2**Tetley Original Decaf Tea Decaffeinated Black Teabags 1 Box of 160 single pack**Tetley**£4.27**4.6★449 rev](https://www.amazon.co.uk/dp/B000J6D5WK) [3**Yorkshire Tea Decaf 5 Boxes of 80 Tea Bags (Total 400 Bags)**Yorkshire Tea**£17.79**4.8★1,105 rev](https://www.amazon.co.uk/dp/B07B4K8YXB) [4**Twinings English Breakfast Decaf Tea | Golden Well Rounded & Full Bodied Decaffeinated Black Tea | 40 Biodegradable Tea Bags**Twinings**£2.62**4.6★431 rev](https://www.amazon.co.uk/dp/B0BT1R4J25) [5**Clipper Organic Everyday Decaf Tea Bags | Natural Unbleached Plant-Based Biodegradable & Non GM Black Tea Bags | | Eco Conscious Organically Grown & Fair Trade Tea (80 Teabags)**Clipper Natural, Fair & Delicious**£4.79**4.3★1,160 rev](https://www.amazon.co.uk/dp/B08XD33GG6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tetley Smooth Decaf Tea 75 Teabags - Rainforest Alliance Certified Decaf Tea Bags - Rich Smooth Taste for a Full Flavoured British Brew at Breakfast or Anytime**Tetley**£3.57**16 rev8mo ago](https://www.amazon.co.uk/dp/B0FYFJ7VTF) [**Decaf Tea Bags 160 Count (2 Pack) - Rich Full-Flavored Decaffeinated Black Tea for a Relaxing Brew Anytime**Cc1st Customers Come 1st**£21.85**43 rev1y ago](https://www.amazon.co.uk/dp/B0DF2HLG17) [**Yorkshire Tea Decaf Env Tea Bag P200**Yorkshire Tea**£17.62**21 rev1y ago](https://www.amazon.co.uk/dp/B0DDQ1J1T4) [**Decaff Tea. Yorkshire Decaff Tea Tagged & Enveloped Tea Bags (200) pack of 200**Snowflakeheaven**£19.32**19 rev2y ago](https://www.amazon.co.uk/dp/B0CP6H2HX9) [**PG Tips Decaf Black Tea Bags Bulk | One Cup | Indulgent Velvety & Rich Ideal for Office Breaks & Catering Celebrations Afternoon Tea | 1 Pack 70 Plant Based Biodegradable Decaffeinated Tea Bags**PG Tips**£3.19**100 rev2y ago](https://www.amazon.co.uk/dp/B0CKZ9C5ZJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tetley Original Decaf Tea Decaffeinated Black Teabags 1 Box of 160 single pack**Tetley**£4.27**4.6★**▲ 330%**](https://www.amazon.co.uk/dp/B000J6D5WK) [**Yorkshire Tea Decaffeinated Tea Bags 160 Tea Bags**Yorkshire Tea**£7.53**4.8★**▲ 69%**](https://www.amazon.co.uk/dp/B081B85LWQ) [**Tetley Original Decaf Tea Decaffeinated Black Teabags 1 Box of 40**Tetley**£1.82**4.7★**▲ 53%**](https://www.amazon.co.uk/dp/B015J4YIO0) [**Yorkshire Tea Decaf 5 Boxes of 80 Tea Bags (Total 400 Bags)**Yorkshire Tea**£17.79**4.8★**▲ 38%**](https://www.amazon.co.uk/dp/B07B4K8YXB) [**Yorkshire Tea Decaf Box of 80 Tea Bags (Pack of 1)**Yorkshire Tea**£3.98**4.7★**▲ 20%**](https://www.amazon.co.uk/dp/B014PCSYIS)
**~~View all trending →~~**
## **What buyers say about decaf tea bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Lovely smooth taste”*
**Value For Money**25%
*“Excellent price”*
**Caffeine Content**9%
*“Great if youre looking for the caffeine free version”*
**Quality-Overall**8%
*“Excellent product quality”*
**Flavor**7%
*“it had a lovely strong flavour”*
**Advertised Vs Actual Product**3%
*“As described”*
**Freshness**2%
*“Light and fresh”*
**Vegan/Organic**1%
*“Organic”*
**Alcohol Flavor**1%
*“Enjoyable brew”*
**Size-Overall**1%
*“Perfect Size”*
### **What buyers complain about **
**Taste-Overall**19%
*“Horrible taste”*
**Strength**16%
*“insufficiently strong”*
**Flavor**11%
*“Didnt have the full flavor of my regular rooibos tea”*
**Value For Money**10%
*“very expensive”*
**Caffeine Content**6%
*“Didn't realise they were caffeine free”*
**Size-Overall**4%
*“they are quite small”*
**Quality-Overall**3%
*“I was quite disappointed in the overall quality of these tea-bags”*
**Advertised Vs Actual Product**1%
*“Disclosure”*
**Color**1%
*“the colour is an uninspiring murky greyish-brown rather than the rich brown you'd expect from a decent black tea”*
**Smell**1%
*“They also smell a little fishy”*
## **Common questions**
- **Is decaf tea bags profitable to sell on Amazon United Kingdom?**
- The niche generates £558K/yr across 35 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the decaf tea bags niche?**
- 14 brands and 169 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in decaf tea bags?**
- Top complaints mined from reviews: Taste-Overall, Strength, Flavor. The return rate is 0.1%.
- **When does demand for decaf tea bags peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the decaf tea bags niche?**
- Listings span £1.66–£36.63; the average listing price is £8.43 (sweet spot $15–$100). The average incumbent carries 816 reviews — the moat a new listing must climb.
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