---
title: "Search terms — decaf ground coffee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/decaf-ground-coffee/search-terms"
last_updated: "2026-07-31T16:04:44.234Z"
locale: en
meta:
  description: "Niche score 51/100 · £263K/yr market · 174K searches/yr · £11.26 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £263K/yr market · 174K searches/yr · £11.26 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — decaf ground coffee - Flapen"
---

# **decaf ground coffee**

**Worth a look**

Shows low returns (0.1%), but soft demand (-20.3% this quarter) keeps it on the watch list.

Market size 48Growth 15Conversion 96Competition 35Returns 100Price range 68Avg price 44Brand share 24Review moat 58Quality gap 53

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.4%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£3.81–£38.85**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,161.72**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£263K**

£263K/yr · 174K searches

**Avg price**

**Okay****£11.26**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Growth**

**Bad****-20.3%**

90-day search growth — must beat 0% to launch