---
title: "Decaf Ground Coffee — £263K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/decaf-ground-coffee"
last_updated: "2026-07-31T15:03:37.070Z"
locale: en
meta:
description: "Niche score 51/100 · £263K/yr market · 174K searches/yr · £11.26 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £263K/yr market · 174K searches/yr · £11.26 avg price. Soft demand (-20.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decaf Ground Coffee — £263K/yr Amazon UK Niche (2026) - Flapen"
---
# **decaf ground coffee**
**Worth a look**
Shows low returns (0.1%), but soft demand (-20.3% this quarter) keeps it on the watch list.
Market size 48Growth 15Conversion 96Competition 35Returns 100Price range 68Avg price 44Brand share 24Review moat 58Quality gap 53
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£3.81–£38.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,161.72**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£263K**
£263K/yr · 174K searches
**Avg price**
**Okay****£11.26**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Bad****90%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-20.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, decaf ground coffee is a £263K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decaf ground coffee market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£225K–£282K**
- units × avg price
- **Conversion rate**
- **13.4%**
- **Avg BSR**
- **#129**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **61%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**111**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**7%**
- illy35% - Lavazza28% - by Amazon16% - Café Direct9% - Der-Franz3% - Grumpy Mule3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -20.3% search growth over the last 90 days.
4K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/decaf-ground-coffee/trend)
## **Top decaf ground coffee search terms**
- **decaf ground coffee**46K/yr-21.6%9.0% conv. - **decaf coffee ground**28K/yr-16.4%9.7% conv. - **illy decaffeinated ground coffee**14K/yr-5.4%17.5% conv. - **lavazza decaf coffee ground**15K/yr-14.9%11.8% conv. - **lavazza decaf**12K/yr-25.0%8.5% conv. - **decaffeinated ground coffee**9K/yr-22.0%9.2% conv. - **ground decaf coffee**7K/yr-8.2%9.8% conv. - **illy decaf**7K/yr-21.4%12.1% conv. - **ground coffee decaf**4K/yr-7.8%9.0% conv. - **decaf espresso**4K/yr-51.8%4.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/decaf-ground-coffee/search-terms)
## **Top decaf ground coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£53K30%£79K40%£105K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**illy Decaffeinated Ground Coffee Medium Roast 100% Arabica Suitable for Espresso Moka Pot Filter & Cafetiere Low Caffeine 250g Tin**illy**£6.24**4.5★5,268 rev](https://www.amazon.co.uk/dp/B000VOFU0K) [2**Lavazza Dek Decaffeinated Natural Method Ground Coffee 250g (Pack of 4)**Lavazza**£22.59**4.6★425 rev](https://www.amazon.co.uk/dp/B00DX4S9Y4) [3**by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g**by Amazon**£3.97**4.3★367 rev](https://www.amazon.co.uk/dp/B0F1NFL35P) [4**Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g**Café Direct**£4.66**4.4★171 rev](https://www.amazon.co.uk/dp/B0CV4BNBS1) [5**by Amazon Decaffeinated Ground Coffee Light Roast 1kg (4 Packs of 250 g)**by Amazon**£13.90**4.3★1,783 rev](https://www.amazon.co.uk/dp/B07CTPCL9H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Vibes - Decaf Ground Coffee (227g) | Smooth Decaf | Made in Italy**BLACK VIBES**£6.52**9 rev5mo ago](https://www.amazon.co.uk/dp/B0GK9MMBFF) [**Lavazza Caffè Decaffeinato Ground Coffee 2 Packs of 250 g Ideal for Moka Pot Filter Machine and French Press Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting**Lavazza**£12.90**19 rev6mo ago](https://www.amazon.co.uk/dp/B0GGVMG24C) [**by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g**by Amazon**£3.97**367 rev8mo ago](https://www.amazon.co.uk/dp/B0F1NFL35P) [**Cafédirect Decaf Machu Picchu Fairtrade Ground Coffee 200g**Café Direct**£4.66**171 rev2y ago](https://www.amazon.co.uk/dp/B0CV4BNBS1) [**Taylors of Harrogate Decaffé Ground Coffee Roast 4 200 g Bag (Pack of 1)**Taylors of Harrogate**£5.75**26 rev2y ago](https://www.amazon.co.uk/dp/B0CFVJSNHB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Vibes - Decaf Ground Coffee (227g) | Smooth Decaf | Made in Italy**BLACK VIBES**£6.52**4.4★**▲ 170%**](https://www.amazon.co.uk/dp/B0GK9MMBFF) [**Lavazza Caffè Decaffeinato Ground Coffee 2 Packs of 250 g Ideal for Moka Pot Filter Machine and French Press Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting**Lavazza**£12.90**4.9★**▲ 96%**](https://www.amazon.co.uk/dp/B0GGVMG24C) [**by Amazon Decaff Ground Coffee 100% Arabica Strength No. 2 - Mild 250g**by Amazon**£3.97**4.3★**▲ 94%**](https://www.amazon.co.uk/dp/B0F1NFL35P) [**Morrisons The Best Colombian Decaf Roast & Ground Coffee 227g**Morrisons**£4.40**4.2★**▲ 56%**](https://www.amazon.co.uk/dp/B09G6XRZML) [**illy Coffee Decaffeinated Instant Coffee Medium Roast 100 Percent Arabica Coffee Beans 95g**illy**£6.24**4.5★**▲ 31%**](https://www.amazon.co.uk/dp/B09CPGZ2MZ)
**~~View all trending →~~**
## **What buyers say about decaf ground coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“It tastes great, it's smooth and delicious”*
**Caffeine Content**22%
*“Well priced and is the best coffee I've tasted caffeine free or not”*
**Flavor**13%
*“subtle flavour”*
**Value For Money**10%
*“great price”*
**Quality-Overall**6%
*“Good item and quality decaf coffee”*
**Smell**3%
*“Delightful taste and aroma”*
**Soft Feel**2%
*“Nice & Smooth”*
**Vegan/Organic**1%
*“Excellent quality and taste, good organic credentials”*
**Freshness**1%
*“Fresh, delicious and great value for money”*
**Advertised Vs Actual Product**1%
*“Just as needed”*
### **What buyers complain about **
**Taste-Overall**23%
*“Horrible tasting coffee”*
**Caffeine Content**11%
*“it has a slightly chemical note that caffeinated coffee doesnt have”*
**Strength**7%
*“is really weak”*
**Bitter**7%
*“Too bitter”*
**Flavor**6%
*“Low on flavour”*
**Quality-Overall**5%
*“Price ok quality ok could do with being a little stronger”*
**Ease Of Use**4%
*“so it's a bit of a pain swapping out the beans to make a cup of decaf”*
**Smell**4%
*“Even when brewing the fresh coffee smell wasnt there it just smelt like what imagine brewing mud would smell like”*
**Value For Money**2%
*“Yes, it's not cheap”*
**Functionality-Overall**2%
*“Fortunately it did not get me but it did go up the wall”*
## **Common questions**
- **Is decaf ground coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £263K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -20.3%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the decaf ground coffee niche?**
- 10 brands and 111 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in decaf ground coffee?**
- Top complaints mined from reviews: Taste-Overall, Caffeine Content, Strength. The return rate is 0.1%.
- **When does demand for decaf ground coffee peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the decaf ground coffee niche?**
- Listings span £3.81–£38.85; the average listing price is £11.26 (sweet spot $15–$100). The average incumbent carries 1,162 reviews — the moat a new listing must climb.
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