---
title: "Decaf Green Tea — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/decaf-green-tea"
last_updated: "2026-07-31T16:54:42.137Z"
locale: en
meta:
description: "Niche score 36/100 · £78K/yr market · 64K searches/yr · £9.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £78K/yr market · 64K searches/yr · £9.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Decaf Green Tea — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **decaf green tea**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 19Growth 18Conversion 96Competition 12Returns 100Price range 24Avg price 25Brand share 7Review moat 59Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,131.11**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.05**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.95–£19.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£78K**
£78K/yr · 64K searches
**Growth**
**Bad****-14.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, decaf green tea is a £78K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decaf green tea market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£91K–£113K**
- units × avg price
- **Conversion rate**
- **13.5%**
- **Avg BSR**
- **#246**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▲rising
**Sellers**
**60**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**0%**
- Twinings58% - Tetley22% - Clipper Natural, Fair & Delicious9% - Tick Tock4% - VAHDAM4% - Ahmad Tea3% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 25 weeks — -14.1% search growth over the last 90 days.
1K750Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/decaf-green-tea/trend)
## **Top decaf green tea search terms**
- **decaf green tea**23K/yr-6.3%10.4% conv. - **twinings green tea**10K/yr-12.8%4.4% conv. - **decaf green tea bags**10K/yr-20.8%11.7% conv. - **green tea decaf**4K/yr-16.2%12.3% conv. - **decaffeinated green tea**3K/yr+20.2%9.1% conv. - **twinings green tea bags**4K/yr-25.8%7.1% conv. - **green tea decaffeinated**3K/yr-30.6%13.8% conv. - **green tea twinings**3K/yr-22.3%4.5% conv. - **caffeine free green tea**3K/yr-37.5%11.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/decaf-green-tea/search-terms)
## **Top decaf green tea products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£12K30%£23K45%£35K60%£47K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Twinings Pure Green Decaffeinated 20 Tea Bags**Twinings**£1.95**4.5★760 rev](https://www.amazon.co.uk/dp/B017IYG0I6) [2**Tetley Decaf Green Tea Bags x50**Tetley**£2.19**4.6★151 rev](https://www.amazon.co.uk/dp/B015J4Z87Q) [3**Tetley Decaf Green Tea Bags - Same Great Taste No Caffeine - Smooth & Soothing Brew - Rainforest Alliance Certified - Perfect for a Relaxing Moment - 300 Teabags (6x50)**Tetley**£17.50**4.7★665 rev](https://www.amazon.co.uk/dp/B077VFGTKL) [4**Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags**Clipper Natural, Fair & Delicious**£2.53**4.5★2,610 rev](https://www.amazon.co.uk/dp/B08BN5Q8ZD) [5**Twinings Pure Green Tea 80 Tea Bags (Pack of 4 x 20 Tea Bags)**Twinings**£6.38**4.6★554 rev](https://www.amazon.co.uk/dp/B00BPAOSV6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ahmad Tea Green Tea | Decaffeinated Green Tea | 20 Teabags Sachets | 1 Pack**Ahmad Tea**£3.38**148 rev4y ago](https://www.amazon.co.uk/dp/B09Z75S7BS) [**VAHDAM Decaf Himalayan Green Tea Bags (100 Pyramid Tea Bags) Caffeine Free Gluten Free | High Grown Decaf Green Tea | Resealable Ziplock Pouch | Pyramid Tea Bags**VAHDAM**£19.04**4,442 rev5y ago](https://www.amazon.co.uk/dp/B093663R1Q) [**Tick Tock Organic Green Tea Bags Rooibos Naturally Decaf Green Tea Bags Caffeine-Free Pack of 4x 40 (160 Teabags) Biodegradable Redbush**Tick Tock**£9.39**238 rev5y ago](https://www.amazon.co.uk/dp/B08XD3835F) [**Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags**Clipper Natural, Fair & Delicious**£2.53**2,610 rev6y ago](https://www.amazon.co.uk/dp/B08BN5Q8ZD) [**Tetley Decaf Green Tea Bags - Same Great Taste No Caffeine - Smooth & Soothing Brew - Rainforest Alliance Certified - Perfect for a Relaxing Moment - 300 Teabags (6x50)**Tetley**£17.50**665 rev8y ago](https://www.amazon.co.uk/dp/B077VFGTKL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tetley Decaf Green Tea Bags x50**Tetley**£2.19**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B015J4Z87Q) [**Twinings Pure Green Decaffeinated 20 Tea Bags**Twinings**£1.95**4.5★**— 8%**](https://www.amazon.co.uk/dp/B017IYG0I6) [**Twinings Pure Green Tea 80 Tea Bags (Pack of 4 x 20 Tea Bags)**Twinings**£6.38**4.6★**— 2%**](https://www.amazon.co.uk/dp/B00BPAOSV6) [**Tick Tock Organic Green Tea Bags Rooibos Naturally Decaf Green Tea Bags Caffeine-Free Pack of 4x 40 (160 Teabags) Biodegradable Redbush**Tick Tock**£9.39**4.7★**— 0%**](https://www.amazon.co.uk/dp/B08XD3835F) [**Clipper Organic Fairtrade Pure Green Tea 1 x 40 Teabags**Clipper Natural, Fair & Delicious**£2.53**4.5★**— 2%**](https://www.amazon.co.uk/dp/B08BN5Q8ZD)
**~~View all trending →~~**
## **What buyers say about decaf green tea**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Great taste”*
**Value For Money**14%
*“Great value”*
**Health Benefits-Overall**13%
*“it is good for the body”*
**Flavor**8%
*“Nice flavour”*
**Quality-Overall**8%
*“Tea is good quality”*
**Vegan/Organic**4%
*“Compostable organic tea bags”*
**Freshness**3%
*“Very refreshing”*
**Caffeine Content**2%
*“caffeine free”*
**Gifting Purpose**2%
*“Present was appreciated”*
**Ease Of Use**1%
*“Makes it easier to drink”*
### **What buyers complain about **
**Flavor**22%
*“No flavour”*
**Taste-Overall**13%
*“Normal tea not very strong taste”*
**Quality-Overall**13%
*“and not the best of green teas very cheap”*
**Advertised Vs Actual Product**4%
*“Some Missing Information”*
**Size-Overall**4%
*“Also the tea bags are quite big”*
**Strength**4%
*“it seems to be weaker in comparison for example with the Tetley's one”*
**Value For Money**3%
*“a bit expensive”*
## **Common questions**
- **Is decaf green tea profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 9 tracked products. 90-day search growth is -14.1%. Flapen's verdict: Skip it (36/100).
- **How competitive is the decaf green tea niche?**
- 6 brands and 60 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in decaf green tea?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **What does it cost to enter the decaf green tea niche?**
- Listings span £1.95–£19.09; the average listing price is £9.05 (sweet spot $15–$100). The average incumbent carries 1,131 reviews — the moat a new listing must climb.
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