---
title: "Decaf Coffee Sachets — £221K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/decaf-coffee-sachets"
last_updated: "2026-07-31T18:22:59.004Z"
locale: en
meta:
description: "Niche score 41/100 · £221K/yr market · 146K searches/yr · £12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £221K/yr market · 146K searches/yr · £12.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Decaf Coffee Sachets — £221K/yr Amazon UK Niche (2026) - Flapen"
---
# **decaf coffee sachets**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 14Conversion 95Competition 16Returns 100Price range 37Avg price 52Brand share 0Review moat 86Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****283.7**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£12.26**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£221K**
£221K/yr · 146K searches
**Price range**
**Okay****£1.69–£22.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, decaf coffee sachets is a £221K/yr Amazon United Kingdom market (146K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decaf coffee sachets market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£245K–£307K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**87**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- NESCAFÉ91% - Kenco7% - Shop4Choice2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — -21.4% search growth over the last 90 days.
20K15KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun · busiest ÷ quietest = 5.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/decaf-coffee-sachets/trend)
## **Top decaf coffee sachets search terms**
- **decaf coffee sachets**53K/yr-14.6%10.3% conv. - **decaf latte sachets**13K/yr-27.7%5.3% conv. - **decaffeinated coffee sachets**14K/yr-21.1%7.7% conv. - **nescafe decaf cappuccino sachets**14K/yr-28.3%15.2% conv. - **decaf cappuccino sachets**15K/yr-36.0%15.8% conv. - **decaf latte**9K/yr-29.5%3.1% conv. - **decaf cappuccino**6K/yr-13.2%8.5% conv. - **nescafe decaf sachets**5K/yr-14.4%15.3% conv. - **nescafe cappuccino decaf unsweetened taste coffee sachets**4K/yr-21.1%14.9% conv. - **nescafe decaf coffee sachets**4K/yr-29.7%14.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/decaf-coffee-sachets/search-terms)
## **Top decaf coffee sachets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£22K20%£44K30%£66K40%£88K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NESCAFÉ Cappuccino Decaf Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1**NESCAFÉ**£1.69**4.6★322 rev](https://www.amazon.co.uk/dp/B0F4NT7S92) [2**Nescafé Original Decaf Instant Coffee Sachets 50 x 1.2g Single Serve Sticks**NESCAFÉ**£6.74**4.7★208 rev](https://www.amazon.co.uk/dp/B0FJ2LS653) [3**NESCAFÉ Cappuccino Decaffeinated Unsweetened Coffee Sachets x7 (Pack of 6 Total 42 Decaf Sachets)**NESCAFÉ**£14.20**4.8★466 rev](https://www.amazon.co.uk/dp/B0DLB8X1CQ) [4**50x Kenco Decaf Instant Coffee Sachets Each Stick 1.8g (SOLD LOOSE)**Kenco**£8.98**4.7★408 rev](https://www.amazon.co.uk/dp/B0CPM5DYKS) [5**Nescafé Original Decaf Instant Coffee Sachets 100 x 1.2g Single Serve Sticks**NESCAFÉ**£10.92**4.5★66 rev](https://www.amazon.co.uk/dp/B0FJ2NWNNW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nescafé Original Decaf Instant Coffee Sachets 50 x 1.2g Single Serve Sticks**NESCAFÉ**£6.74**208 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2LS653) [**Nescafé Original Decaf Instant Coffee Sachets 100 x 1.2g Single Serve Sticks**NESCAFÉ**£10.92**66 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2NWNNW) [**NESCAFÉ Cappuccino Decaffeinated Unsweetened Coffee Sachets x7 (Pack of 4 Total 28 Decaf Sachets)**NESCAFÉ**£9.50**55 rev1y ago](https://www.amazon.co.uk/dp/B0FHWHT278) [**NESCAFÉ Cappuccino Decaffeinated Unsweetened Coffee Sachets x7**NESCAFÉ**£17.73**121 rev1y ago](https://www.amazon.co.uk/dp/B0FHQ3GKZX) [**NESCAFÉ Cappuccino Decaffeinated Unsweetened Coffee Sachets x7 (Pack of 6 Total 42 Decaf Sachets)**NESCAFÉ**£14.20**466 rev1y ago](https://www.amazon.co.uk/dp/B0DLB8X1CQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NESCAFÉ Cappuccino Decaf Instant Coffee 7 Sachets 100percent Responsibly Sourced Coffee Pack of 1**NESCAFÉ**£1.69**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B0F4NT7S92) [**NESCAFÉ Gold Blend Decaf Instant Coffee Sachets - 200 x 1.8g Sticks**NESCAFÉ**£22.56**4.6★**▲ 27%**](https://www.amazon.co.uk/dp/B000J6DANO) [**Nescafé Original Decaf Instant Coffee Sachets 50 x 1.2g Single Serve Sticks**NESCAFÉ**£6.74**4.7★**▲ 22%**](https://www.amazon.co.uk/dp/B0FJ2LS653) [**Nescafé Original Decaf Instant Coffee Sachets 100 x 1.2g Single Serve Sticks**NESCAFÉ**£10.92**4.5★**▲ 12%**](https://www.amazon.co.uk/dp/B0FJ2NWNNW) [**NESCAFÉ Original Decaf Instant Coffee Sachets - 200 x 1.8g Sticks**NESCAFÉ**£22.74**4.7★**— 4%**](https://www.amazon.co.uk/dp/B000J6CWHY)
**~~View all trending →~~**
## **What buyers say about decaf coffee sachets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**29%
*“Excellent value for money”*
**Taste-Overall**20%
*“Absolutely delicious”*
**Advertised Vs Actual Product**13%
*“As advertised”*
**Caffeine Content**9%
*“As good as from caffe”*
**Ease Of Use**9%
*“Easy to use”*
**Quality-Overall**8%
*“Great product from a good seller”*
**Portability**4%
*“Handy for travels”*
**Soft Feel**3%
*“Creamy”*
**Sweetness**1%
*“I do add a sweetner because I do like a little sweeter, great value and lovely taste”*
**Freshness**1%
*“Lovely and frothy”*
### **What buyers complain about **
**Value For Money**22%
*“a bit expensive”*
**Ease Of Use**13%
*“it goes hard in the tin”*
**Quality-Overall**13%
*“Quality Control is Poor”*
**Taste-Overall**13%
*“Tasteless”*
**Size-Overall**6%
*“Small sachets”*
**Stale/Rotten/Spoiled**6%
*“A jar of decaf does not stay fresh when not used much”*
## **Common questions**
- **Is decaf coffee sachets profitable to sell on Amazon United Kingdom?**
- The niche generates £221K/yr across 10 tracked products. 90-day search growth is -21.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the decaf coffee sachets niche?**
- 3 brands and 87 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in decaf coffee sachets?**
- Top complaints mined from reviews: Value For Money, Ease Of Use, Quality-Overall. The return rate is 0.0%.
- **When does demand for decaf coffee sachets peak?**
- Demand peaks in Jun; the busiest month runs 5.8× the quietest.
- **What does it cost to enter the decaf coffee sachets niche?**
- Listings span £1.69–£22.74; the average listing price is £12.26 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.
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