---
title: "Decaf Coffee Pods — £886K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/decaf-coffee-pods"
last_updated: "2026-07-31T06:31:27.905Z"
locale: en
meta:
description: "Niche score 64/100 · £886K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £886K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decaf Coffee Pods — £886K/yr Amazon UK Niche (2026) - Flapen"
---
# **decaf coffee pods**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 16Conversion 95Competition 72Returns 100Price range 56Avg price 81Brand share 40Review moat 58Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£17.46**
avg listing price — sweet spot $15–$100
**Market size**
**Great****£886K**
£886K/yr · 402K searches
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,185.92**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.17–£29.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-18.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, decaf coffee pods is a £886K/yr Amazon United Kingdom market (402K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan. Verdict: Worth a look — 64/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decaf coffee pods market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£698K–£873K**
- units × avg price
- **Conversion rate**
- **12.6%**
- **Avg BSR**
- **#145**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **72%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**222**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 88%
**Open market**
**14%**
- Nescafé Dolce Gusto23% - L'OR16% - by Amazon16% - Nespresso13% - STARBUCKS13% - illy4% - Open — no brand owns it (13 brands, 14%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.2% search growth over the last 90 days.
10K6KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/decaf-coffee-pods/trend)
## **Top decaf coffee pods search terms**
- **decaf coffee pods**115K/yr-19.6%8.7% conv. - **decaf nespresso coffee pods**38K/yr-21.9%10.3% conv. - **nespresso decaf coffee pods**34K/yr-27.1%10.8% conv. - **dolce gusto decaffeinated pods**24K/yr-19.1%11.2% conv. - **decaffeinated coffee pods**21K/yr-14.6%7.3% conv. - **lor decaf coffee pods**21K/yr-28.2%9.5% conv. - **dolce gusto coffee pods decaf**22K/yr-22.5%12.8% conv. - **decaf coffee pods nespresso compatible**15K/yr-21.0%7.6% conv. - **nespresso pods decaf**9K/yr+18.6%9.7% conv. - **starbucks decaf nespresso pods**10K/yr-5.3%12.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/decaf-coffee-pods/search-terms)
## **Top decaf coffee pods products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£27K6%£53K9%£80K12%£106K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Espresso Decaf Aluminium Coffee Pods Compatible with Nespresso Medium roast 100 Capsules 20 Count (Pack of 5) - Rainforest Alliance Certified**by Amazon**£16.40**4.2★1,690 rev](https://www.amazon.co.uk/dp/B0BH5H833G) [2**Nespresso Original Decaffinated coffee pods variety pack (30 capsules) Arpeggio Ristretto & Volluto decaf Make Espresso Cappuccino & Latte Recyclable Pods**Nespresso**£18.77**4.3★786 rev](https://www.amazon.co.uk/dp/B00URXM6FM) [3**NESCAFE DOLCE GUSTO Café Au Lait Decaf Coffee Pods (48 Servings)**Nescafé Dolce Gusto**£12.58**4.7★4,829 rev](https://www.amazon.co.uk/dp/B079211F5P) [4**LOR Espresso Ristretto Decaf Coffee Pods x10 Intensity 9 (Pack of 10 Total 100 Capsules)**L'OR**£27.18**4.7★1,420 rev](https://www.amazon.co.uk/dp/B07DCCPX69) [5**NESCAFE DOLCE GUSTO Americano Decaf Coffee Pods (Total 48 Servings)**Nescafé Dolce Gusto**£11.52**4.7★866 rev](https://www.amazon.co.uk/dp/B0BJQMXK9W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**STARBUCKS Decaf Espresso Roast by Nespresso Dark Roast Coffee Capsules (10 Capsules)**STARBUCKS**£3.17**36 rev7mo ago](https://www.amazon.co.uk/dp/B0G6JSY1Z9) [**NESCAFÉ DOLCE GUSTO Decaf Variety Pack Coffee Pods (Pack of 3 Total 48 Decaffeinated Capsules) Lungo Café Au Lait Americano**Nescafé Dolce Gusto**£16.32**30 rev9mo ago](https://www.amazon.co.uk/dp/B0FTVX1VK8) [**Wonky Coffee Decaf Dip - 100 Pods Compatible with Nespresso Coffee Machines Made of Rescued Surplus Pods from Micro-Roasters to the Biggest Coffee Brands in the World. (Standard Decaf Dip)**Wonky Coffee**£29.85**37 rev1y ago](https://www.amazon.co.uk/dp/B0F8467X4R) [**by Amazon Decaff Intenso Plastic Coffee Capsules Nespresso Compatible 100 Count (5 Packs of 20) - Rainforest Alliance Certified**by Amazon**£13.21**697 rev1y ago](https://www.amazon.co.uk/dp/B0DFHN4CPN) [**LOR Barista Decaff XXL Coffee Pods x10 Pack of 5 Total 50 Capsules**L'OR**£19.11**119 rev1y ago](https://www.amazon.co.uk/dp/B0DNNH3DBJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Decaff Intenso Plastic Coffee Capsules Nespresso Compatible 100 Count (5 Packs of 20) - Rainforest Alliance Certified**by Amazon**£13.21**4.2★**▲ 77%**](https://www.amazon.co.uk/dp/B0DFHN4CPN) [**illy Coffee Nespresso Compatible Capsules Decaf Aluminium Coffee Capsules Pack of 10**illy**£3.96**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B085MDWSQC) [**Wonky Coffee Decaf Dip - 100 Pods Compatible with Nespresso Coffee Machines Made of Rescued Surplus Pods from Micro-Roasters to the Biggest Coffee Brands in the World. (Standard Decaf Dip)**Wonky Coffee**£29.85**3.4★**▲ 42%**](https://www.amazon.co.uk/dp/B0F8467X4R) [**Nespresso Original Arpeggio Decaffeinato Coffee Pods 50 pack Decaf Coffee Pods for Nespresso Original coffee Machines Intensity 9. Rich Espresso & Lungo Coffee.**Nespresso**£27.83**4.6★**▲ 33%**](https://www.amazon.co.uk/dp/B00US0M7GC) [**STARBUCKS Decaf Espresso Roast by Nespresso Dark Roast Coffee Capsules (10 Capsules)**STARBUCKS**£3.17**4.5★**▲ 30%**](https://www.amazon.co.uk/dp/B0G6JSY1Z9)
**~~View all trending →~~**
## **What buyers say about decaf coffee pods**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Smooth taste”*
**Value For Money**23%
*“Best price”*
**Caffeine Content**16%
*“Great tasted without the caffeine”*
**Quality-Overall**10%
*“Excellent product”*
**Flavor**8%
*“excellent flavored coffee”*
**Advertised Vs Actual Product**4%
*“They are what they say on the box”*
**Soft Feel**1%
*“Smooth”*
**Ease Of Use**1%
*“Easy to use”*
**Size-Overall**1%
*“Fit well”*
**Blend/Ratio**1%
*“Perfect Blend For Me”*
### **What buyers complain about **
**Taste-Overall**23%
*“Doesn't taste good”*
**Value For Money**15%
*“Expensive buy”*
**Flavor**13%
*“the flavour is fairly mild and generic”*
**Quality-Overall**8%
*“low quality pods ruin them”*
**Functionality-Overall**8%
*“Half the pods dont work”*
**Bitter**6%
*“Very bitter”*
**Strength**2%
*“Unfortunatley the coffee is not robust or strong enough for me compared to other capsules i have tried”*
**Burnt/Roasted/Overbaked**2%
*“slightly burnt”*
**Caffeine Content**2%
*“without the caffeine”*
**Design-Overall**1%
*“Close look different design to my caffeinated ones”*
### **Top return reasons **
**Value For Money**100%
## **Common questions**
- **Is decaf coffee pods profitable to sell on Amazon United Kingdom?**
- The niche generates £886K/yr across 36 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.2%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the decaf coffee pods niche?**
- 19 brands and 222 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in decaf coffee pods?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for decaf coffee pods peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the decaf coffee pods niche?**
- Listings span £3.17–£29.85; the average listing price is £17.46 (sweet spot $15–$100). The average incumbent carries 1,186 reviews — the moat a new listing must climb.
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