---
title: "Decaf Coffee Beans — £918K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/decaf-coffee-beans"
last_updated: "2026-07-31T07:18:39.117Z"
locale: en
meta:
description: "Niche score 60/100 · £918K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £918K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Decaf Coffee Beans — £918K/yr Amazon UK Niche (2026) - Flapen"
---
# **decaf coffee beans**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 14Conversion 95Competition 32Returns 100Price range 79Avg price 90Brand share 39Review moat 66Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****12.0%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****£20.91**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.12–£50.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£918K**
£918K/yr · 367K searches
**Review moat**
**Good****842**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-22.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, decaf coffee beans is a £918K/yr Amazon United Kingdom market (367K searches/yr). The top 5 brands hold 81% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decaf coffee beans market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£836K–£1.0M**
- units × avg price
- **Conversion rate**
- **12.0%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **65%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**16%**
- Lavazza33% - by Amazon24% - Black Donkey11% - illy7% - Grano Milano7% - Chapter 4 Coffee Co3% - Open — no brand owns it (8 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.5% search growth over the last 90 days.
9K7KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/decaf-coffee-beans/trend)
## **Top decaf coffee beans search terms**
- **decaf coffee beans**234K/yr-20.4%9.1% conv. - **decaffeinated coffee beans**35K/yr-24.4%8.8% conv. - **lavazza decaf coffee beans**21K/yr-32.4%10.8% conv. - **decaf coffee beans 1kg**18K/yr-19.0%6.9% conv. - **coffee beans decaf**13K/yr-3.2%9.5% conv. - **decaf beans**9K/yr-23.6%8.5% conv. - **swiss water decaf coffee beans**7K/yr-25.7%5.1% conv. - **coffee beans decaffeinated**8K/yr-30.6%7.5% conv. - **starbucks decaf coffee beans**5K/yr-18.7%1.7% conv. - **decaff coffee beans**4K/yr-14.7%12.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/decaf-coffee-beans/search-terms)
## **Top decaf coffee beans products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£46K10%£92K15%£138K20%£184K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lavazza Caffè Decaffeinato Coffee Beans Aromatic Notes of Dried Fruits Arabica and Robusta Intensity 3/10 Medium Roasting 500g (Packaging May Vary)**Lavazza**£9.35**4.6★7,372 rev](https://www.amazon.co.uk/dp/B00133Q4K8) [2**by Amazon Coffee Beans Decaffeinated Light Roast 2 Kg (2 Packs of 1 Kg) Rainforest Alliance Certified**by Amazon**£23.98**4.4★1,151 rev](https://www.amazon.co.uk/dp/B08Y1HYPG9) [3**Lavazza Decaf My Rich Break Intenso Decaffeinated Coffee Beans for Espresso Coffee Machines with Notes of Cocoa Wood and Tobacco Arabica and Robusta Intensity 6/10 Dark-Medium Roasting 500 g**Lavazza**£10.54**4.6★702 rev](https://www.amazon.co.uk/dp/B0D84CGV5V) [4**Black Donkey - 1KG Whole Coffee Beans (DECAF) | Medium Roasting | Mild**Black Donkey**£19.61**4.5★342 rev](https://www.amazon.co.uk/dp/B083RTW4SW) [5**by Amazon Decaff Coffee Beans 100% Arabica Strength No. 2 - Mild 1kg**by Amazon**£15.19**4.0★72 rev](https://www.amazon.co.uk/dp/B0F1NGPRSL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Decaff Coffee Beans 100% Arabica Strength No. 2 - Mild 1kg**by Amazon**£15.19**72 rev3mo ago](https://www.amazon.co.uk/dp/B0F1NGPRSL) [**Grano Milano Decaf French Roast Robusta & Arabica Coffee Beans 1kg Extra Strong Dark Roast Espresso Intensity 5/5 Southeast Asia & Central Africa Origins Made in Italy (Packaging May Vary)**Grano Milano**£19.94**1,319 rev5mo ago](https://www.amazon.co.uk/dp/B0GK2WGF5Q) [**Java Caffè Dark And Decaf Swiss Water Coffee Beans 1kg**Java Caffè**£23.85**95 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ23P83) [**Lavazza Decaf My Rich Break Intenso Decaffeinated Coffee Beans for Espresso Coffee Machines with Notes of Cocoa Wood and Tobacco Arabica and Robusta Intensity 6/10 Dark-Medium Roasting 500 g**Lavazza**£10.54**702 rev1y ago](https://www.amazon.co.uk/dp/B0D84CGV5V) [**Chapter 4 Coffee Swiss Water Decaf Coffee Beans | Finely Crafted + Roasted in the UK | Gourmet Beans for Great Tasting Coffee at Home or On the Go | Premium Single Origin Arabica Bean**Chapter 4 Coffee Co**£16.05**151 rev1y ago](https://www.amazon.co.uk/dp/B0DKBZ2Y5T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Decaff Coffee Beans 100% Arabica Strength No. 2 - Mild 1kg**by Amazon**£15.19**4.0★**▲ 309%**](https://www.amazon.co.uk/dp/B0F1NGPRSL) [**Grano Milano Decaf French Roast Robusta & Arabica Coffee Beans 1kg Extra Strong Dark Roast Espresso Intensity 5/5 Southeast Asia & Central Africa Origins Made in Italy (Packaging May Vary)**Grano Milano**£19.94**4.4★**▲ 278%**](https://www.amazon.co.uk/dp/B0GK2WGF5Q) [**TrueStart Coffee Beans Swiss Water Decaf 200g 1 Pack**TRUESTART**£8.99**4.2★**▲ 117%**](https://www.amazon.co.uk/dp/B09S413HLQ) [**Spiller & Tait Sparkling Water Decaffeinated Coffee Beans 1kg Bag Fairtrade and Fresh Roasted Suitable for All Coffee Machines**Spiller & Tait**£24.58**4.3★**▲ 45%**](https://www.amazon.co.uk/dp/B01M2AVPXB) [**Lavazza Decaf My Rich Break Intenso Decaffeinated Coffee Beans for Espresso Coffee Machines with Notes of Cocoa Wood and Tobacco Arabica and Robusta Intensity 6/10 Dark-Medium Roasting 500 g**Lavazza**£10.54**4.6★**▲ 41%**](https://www.amazon.co.uk/dp/B0D84CGV5V)
**~~View all trending →~~**
## **What buyers say about decaf coffee beans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Fantastic tasting coffee”*
**Caffeine Content**22%
*“Very good performance when blended with caffeinated beans for half-caff coffee”*
**Flavor**18%
*“Excellent coffee with great flavour”*
**Value For Money**10%
*“Excellent value”*
**Quality-Overall**6%
*“a good quality bean”*
**Smell**3%
*“Lovely aroma very tasteful”*
**Advertised Vs Actual Product**2%
*“Arrived as advertised”*
**Soft Feel**2%
*“Really smooth”*
**Ease Of Use**1%
*“Use with confidence”*
**Bitter**1%
*“It's not a strong bitter taste, although it's a moderate strength it's very palatable and smooth”*
### **What buyers complain about **
**Flavor**13%
*“Average, quite weak flavor out of the bag”*
**Taste-Overall**13%
*“Flat taste”*
**Bitter**10%
*“Too bitter”*
**Caffeine Content**8%
*“I can not have caffeine”*
**Quality-Overall**8%
*“Poor quality coffee”*
**Value For Money**5%
*“More expensive”*
**Smell**5%
*“It is almost a chemical smell”*
**Strength**3%
*“This coffee is very weak”*
**Stale/Rotten/Spoiled**3%
*“these beans are very disappointing”*
**Size-Overall**2%
*“Size isn't everything”*
## **Common questions**
- **Is decaf coffee beans profitable to sell on Amazon United Kingdom?**
- The niche generates £918K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -22.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the decaf coffee beans niche?**
- 14 brands and 32 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in decaf coffee beans?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Bitter. The return rate is 0.0%.
- **When does demand for decaf coffee beans peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the decaf coffee beans niche?**
- Listings span £6.12–£50.64; the average listing price is £20.91 (sweet spot $15–$100). The average incumbent carries 842 reviews — the moat a new listing must climb.
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