---
title: "Decaf Coffee Bags — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/decaf-coffee-bags"
last_updated: "2026-07-31T19:31:22.842Z"
locale: en
meta:
description: "Niche score 45/100 · £61K/yr market · 33K searches/yr · £12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £61K/yr market · 33K searches/yr · £12.25 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Decaf Coffee Bags — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **decaf coffee bags**
**Skip it**
Soft demand (-23.2% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 13Conversion 97Competition 21Returns 100Price range 63Avg price 52Brand share 34Review moat 86Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****282.5**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£3.64–£34.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.25**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£61K**
£61K/yr · 33K searches
**Growth**
**Bad****-23.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, decaf coffee bags is a £61K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **decaf coffee bags market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£49K–£61K**
- units × avg price
- **Conversion rate**
- **14.9%**
- **Avg BSR**
- **#192**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **42%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**49**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**11%**
- Taylors of Harrogate43% - TRUESTART17% - BLACK VIBES12% - moreish7% - Café Direct6% - Old Grinder5% - Open — no brand owns it (3 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -23.2% search growth over the last 90 days.
1K600Spike '25Black Friday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/decaf-coffee-bags/trend)
## **Top decaf coffee bags products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£12K30%£18K40%£24K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Taylors of Harrogate Roast 4 Decaffe Coffee Bags 3 Boxes of 10 (Total 30 Bags)**Taylors of Harrogate**£9.57**4.6★1,382 rev](https://www.amazon.co.uk/dp/B071ZPG6TC) [2**TrueStart Coffee Bags Swiss Water Decaf 1 Pack 25 Loose Bags**TRUESTART**£8.56**4.6★101 rev](https://www.amazon.co.uk/dp/B0CGXKWW8P) [3**Taylors of Harrogate Roast 4 Decaffe Coffee Bags 80 Enveloped Bags (Pack of 1)**Taylors of Harrogate**£21.17**4.7★195 rev](https://www.amazon.co.uk/dp/B0CHJRRZWZ) [4**Black Vibes - 25 Coffee Bags | LIGHT DECAF | Light Roast**BLACK VIBES**£6.03**5.0★9 rev](https://www.amazon.co.uk/dp/B0GTVMKVG3) [5**Moreish Decaf Coffee Bags - Swiss Water Decaffeinated Single Origin (x50)**moreish**£17.30**4.5★718 rev](https://www.amazon.co.uk/dp/B07Q6YHN9V)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Black Vibes - 25 Coffee Bags | LIGHT DECAF | Light Roast**BLACK VIBES**£6.03**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GTVMKVG3) [**Lyons Decaf Dreams Coffee Bags 50 x 7g (50 Individually Sealed Bags)**Lyons**£15.93**18 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVDSZKL) [**Old Grinder - 50 Coffee Bags | Decaffeinated | Light Roast**Old Grinder**£14.63**66 rev2y ago](https://www.amazon.co.uk/dp/B0CX33B2NN) [**Cafédirect Coffee Bags Machu Picchu Decaff Fairtrade Arabica Coffee 10 x 7g**Café Direct**£4.53**188 rev2y ago](https://www.amazon.co.uk/dp/B0CQMT8QVC) [**Taylors of Harrogate Roast 4 Decaffe Coffee Bags 80 Enveloped Bags (Pack of 1)**Taylors of Harrogate**£21.17**195 rev2y ago](https://www.amazon.co.uk/dp/B0CHJRRZWZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Black Vibes - 25 Coffee Bags | LIGHT DECAF | Light Roast**BLACK VIBES**£6.03**5.0★**▲ 323%**](https://www.amazon.co.uk/dp/B0GTVMKVG3) [**Taylors of Harrogate Roast 4 Decaffe Coffee Bags 3 Boxes of 10 (Total 30 Bags)**Taylors of Harrogate**£9.57**4.6★**▲ 11%**](https://www.amazon.co.uk/dp/B071ZPG6TC) [**Taylors of Harrogate Roast 4 Decaffe Coffee Bags 10 Enveloped Bags (Pack of 1)**Taylors of Harrogate**£3.64**4.5★**— 1%**](https://www.amazon.co.uk/dp/B0776WYQRB) [**TrueStart Coffee Bags Swiss Water Decaf 1 Pack 25 Loose Bags**TRUESTART**£8.56**4.6★**— 0%**](https://www.amazon.co.uk/dp/B0CGXKWW8P) [**Taylors of Harrogate Roast 4 Decaffe Coffee Bags 80 Enveloped Bags (Pack of 1)**Taylors of Harrogate**£21.17**4.7★**— 1%**](https://www.amazon.co.uk/dp/B0CHJRRZWZ)
**~~View all trending →~~**
## **What buyers say about decaf coffee bags**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Excellent taste”*
**Caffeine Content**18%
*“Great coffee for those that cant drink caffeinated or choose not to”*
**Value For Money**18%
*“Good Value”*
**Quality-Overall**6%
*“Excellent decaff bean bags, good quality, good taste and much cheaper than buying in cafes”*
**Ease Of Use**5%
*“Easy and convenient”*
**Flavor**5%
*“Good flavour”*
**Freshness**2%
*“Fresh”*
**Smell**2%
*“Your favourite real ground coffee which smells amazing”*
**Advertised Vs Actual Product**1%
*“Good product, as described”*
**Portability**1%
*“bags are convenient for travelling with too”*
### **What buyers complain about **
**Taste-Overall**17%
*“Lacks richness of taste - possibly because of de-caffeination”*
**Quality-Overall**13%
*“The poor quality of the bags lost them three points”*
**Flavor**8%
*“Not very flavourful”*
**Strength**8%
*“Very weak”*
**Value For Money**8%
*“pricey”*
**Smell**4%
*“But the smell of these is not great”*
**Bitter**4%
*“bitter aftertaste”*
**Storage Temperature**4%
*“The brew has then cooled far too much”*
## **Common questions**
- **Is decaf coffee bags profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -23.2%. Flapen's verdict: Skip it (45/100).
- **How competitive is the decaf coffee bags niche?**
- 9 brands and 49 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in decaf coffee bags?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Flavor. The return rate is 0.0%.
- **When does demand for decaf coffee bags peak?**
- Demand peaks in Oct–Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the decaf coffee bags niche?**
- Listings span £3.64–£34.67; the average listing price is £12.25 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.
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