---
title: "Daz — £1.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/daz"
last_updated: "2026-07-31T15:55:32.953Z"
locale: en
meta:
description: "Niche score 52/100 · £1.9M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £1.9M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Daz — £1.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **daz**
**Worth a look**
Shows low returns (0.1%), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 93Growth 32Conversion 85Competition 46Returns 99Price range 32Avg price 25Brand share 3Review moat 63Quality gap 19
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.9M**
£1.9M/yr · 2.2M searches
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****987.18**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£2.23–£20.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£8.85**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, daz is a £1.9M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **daz market data**
- **Units sold / yr**
- **200K–250K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£1.8M–£2.2M**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**229**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 91%
**Open market**
**0%**
- Surf63% - Daz19% - Persil11% - Bold4% - by Amazon2% - Fairy1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +5.9% search growth over the last 90 days.
50K30KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/daz/trend)
## **Top daz search terms**
- **washing powder**787K/yr+2.2%8.3% conv. - **surf**277K/yr+14.7%4.8% conv. - **surf washing powder**174K/yr+5.5%11.1% conv. - **surf washing liquid**179K/yr-1.9%4.6% conv. - **soap powder**111K/yr+5.9%6.9% conv. - **daz**87K/yr+40.5%2.8% conv. - **daz washing powder**81K/yr+2.3%11.1% conv. - **laundry powder**72K/yr+0.1%5.8% conv. - **non bio washing powder**57K/yr+4.9%4.8% conv. - **bold washing powder**49K/yr+2.8%4.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/daz/search-terms)
## **Top daz products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£94K10%£188K15%£281K20%£375K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 75 washes 3.75 kg**Surf**£5.80**4.7★508 rev](https://www.amazon.co.uk/dp/B0DY8BP8J1) [2**Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 125 washes 6.25 kg**Surf**£10.53**4.7★10,182 rev](https://www.amazon.co.uk/dp/B0DY88BY7Q) [3**Daz Washing Powder 125 Washes Family Pack Laundry Detergent**Daz**£11.65**4.8★861 rev](https://www.amazon.co.uk/dp/B0DT9P3K72) [4**Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 23 washes 1.15 kg**Surf**£2.99**4.6★920 rev](https://www.amazon.co.uk/dp/B0933NSTM4) [5**Daz Cherry Blossom Washing Powder 120 Washes Bio Laundry Detergent**Daz**£11.57**4.8★861 rev](https://www.amazon.co.uk/dp/B0FLY6XW2W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Spring Awakening Outdoor Freshness that Lasts And Lasts with Build In Stain Remover And Lenor Freshness**Bold**£8.25**44 rev7mo ago](https://www.amazon.co.uk/dp/B0GC5FJRML) [**Surf Tropical Lily Laundry Washing Liquid Detergent with a joy-infused fragrance & essential oils lasting up to 12 hours in wear for brilliantly clean results 130 washes 3.5 L**Surf**£11.33**63 rev9mo ago](https://www.amazon.co.uk/dp/B0FW5N3WJF) [**Daz Cherry Blossom Washing Powder 120 Washes Bio Laundry Detergent**Daz**£11.57**861 rev11mo ago](https://www.amazon.co.uk/dp/B0FLY6XW2W) [**Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Lavender & Camomile Outdoor Freshness that Lasts and Lasts with Build in Stain Remover and Lenor Freshness**Bold**£9.46**49 rev1y ago](https://www.amazon.co.uk/dp/B0F8JJXX79) [**Surf Magnifi-Scent Wash Floral Fusion Laundry Liquid Washing Detergent For Short Cycles Fast and Fabulous Fragrance 837 ml (31 Washes)**Surf**£3.60**271 rev1y ago](https://www.amazon.co.uk/dp/B0DYVGH8W7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bold Washing Powder Laundry Detergent 72 Washes 3.6kg Spring Awakening Outdoor Freshness that Lasts And Lasts with Build In Stain Remover And Lenor Freshness**Bold**£8.25**4.8★**▲ 189%**](https://www.amazon.co.uk/dp/B0GC5FJRML) [**Surf Tropical Lily Laundry Washing Liquid Detergent with a joy-infused fragrance & essential oils lasting up to 12 hours in wear for brilliantly clean results 130 washes 3.5 L**Surf**£11.33**4.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0FW5N3WJF) [**Surf Tropical Lily Washing Powder joy-infused fragrance with natural essential oil lasting up to 12 hours in wear for brilliantly clean laundry every time 75 washes 3.75 kg**Surf**£5.80**4.7★**▲ 93%**](https://www.amazon.co.uk/dp/B0DY8BP8J1) [**Surf Tropical Lily Concentrated Liquid Laundry Detergent infused with natural essential oils for fresh and clean washing 100 washes**Surf**£12.64**4.7★**▲ 89%**](https://www.amazon.co.uk/dp/B0B7R8DH8P) [**Persil Non Bio Colour Washing Powder Clean And Fresh Fragranced Laundry Detergent For Clothes Large Family Pack (8.4 kg)**Persil**£20.88**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0156Y69B8)
**~~View all trending →~~**
## **What buyers say about daz**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**34%
*“smells beautiful”*
**Value For Money**27%
*“Good value for money”*
**Quality-Overall**10%
*“Excellent product”*
**Washability**7%
*“Good wash powder”*
**Ease Of Cleaning**4%
*“cleans well”*
**Advertised Vs Actual Product**3%
*“As described”*
**Size-Overall**3%
*“Perfect bottle size”*
**Durability**2%
*“It lasts forever”*
**Cleansing**1%
*“Keep it clean”*
**Soft Feel**1%
*“soft”*
### **What buyers complain about **
**Smell**15%
*“Threw out, the smell is unbearably very strong”*
**Size-Overall**13%
*“Smaller than expected”*
**Value For Money**7%
*“found it cheaper here than in the shops”*
**Quality-Overall**4%
*“cheap”*
**Ease Of Cleaning**4%
*“Ok ok not so great product in cleaning”*
**Allergies**4%
*“My baby has many allergies”*
**Solubility**3%
*“the powder doesnt dissolve”*
**Leak-Proof**2%
*“Leaks”*
**Dilute/Watery**2%
*“one had less liquid than others”*
**Advertised Vs Actual Product**2%
*“False advertising”*
### **Top return reasons **
**Leak-Proof**46%
**Size-Overall**8%
**Value For Money**8%
**Washability**7%
**Advertised Vs Actual Product**7%
**Moist/Dry**4%
**Vegan/Organic**3%
**Smell**3%
**Water Resistance**2%
**Ease Of Cleaning**1%
## **Common questions**
- **Is daz profitable to sell on Amazon United Kingdom?**
- The niche generates £1.9M/yr across 28 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +5.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the daz niche?**
- 6 brands and 229 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in daz?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.1%.
- **When does demand for daz peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the daz niche?**
- Listings span £2.23–£20.88; the average listing price is £8.85 (sweet spot $15–$100). The average incumbent carries 987 reviews — the moat a new listing must climb.
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