---
title: "Search terms — dates - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dates/search-terms"
last_updated: "2026-07-31T16:54:06.844Z"
locale: en
meta:
  description: "Niche score 56/100 · £604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — dates - Flapen"
---

# **dates**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 64Growth 7Conversion 94Competition 56Returns 100Price range 13Avg price 21Brand share 49Review moat 72Quality gap 77

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****603.36**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£604K**

£604K/yr · 675K searches

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£7.69**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.42–£16.97**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-36.3%**

90-day search growth — must beat 0% to launch