---
title: "Dates — £604K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dates"
last_updated: "2026-07-31T15:55:48.463Z"
locale: en
meta:
description: "Niche score 56/100 · £604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £604K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dates — £604K/yr Amazon UK Niche (2026) - Flapen"
---
# **dates**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 64Growth 7Conversion 94Competition 56Returns 100Price range 13Avg price 21Brand share 49Review moat 72Quality gap 77
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****603.36**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£604K**
£604K/yr · 675K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.69**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.42–£16.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-36.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dates is a £604K/yr Amazon United Kingdom market (675K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Feb–Mar. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dates market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£461K–£615K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **56%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**17%**
- by Amazon21% - Morrisons20% - Wholefood Earth13% - Yaffa11% - Medjool Plus10% - Raw Farm Organic Natural Fresh7% - Open — no brand owns it (8 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/dates/trend)
## **Top dates search terms**
- **dates**319K/yr-38.9%10.2% conv. - **medjool dates**117K/yr-39.2%8.3% conv. - **dates medjool**82K/yr-39.2%11.2% conv. - **date**34K/yr-21.0%1.2% conv. - **dates pitted**20K/yr-14.1%11.7% conv. - **medjool dates 1kg**20K/yr-29.9%9.9% conv. - **pitted dates**18K/yr-11.6%10.8% conv. - **dates 1kg**10K/yr-7.7%9.0% conv. - **dried dates**9K/yr-27.7%7.2% conv. - **my subscribe and save orders account next delivery dates**7K/yr+6.0%0.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dates/search-terms)
## **Top dates products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£30K10%£60K15%£91K20%£121K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Dates 200 g**by Amazon**£1.42**4.4★1,247 rev](https://www.amazon.co.uk/dp/B0CCV2GHHC) [2**Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls**Wholefood Earth**£6.62**4.0★1,428 rev](https://www.amazon.co.uk/dp/B08GDHMMJM) [3**Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack**Medjool Plus**£10.31**4.5★22 rev](https://www.amazon.co.uk/dp/B0FX1FKYGH) [4**The Best Pitted Medjool Dates**Morrisons**£2.74**4.5★178 rev](https://www.amazon.co.uk/dp/B0CP66FSJN) [5**Al-Rayyan Delicious and Juicy Mix Medjool Dates (Box of 900g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Palestinian Dates**Yaffa**£11.30**4.6★447 rev](https://www.amazon.co.uk/dp/B09JKQ3F48)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fresh Medjool Dates with Pits Large Soft & Juicy Dates Medjool Naturally Sweet Whole Dates Egyptian No Added Sugar or Preservatives Vegan Snack**VELAFEE**£9.74**16 rev5mo ago](https://www.amazon.co.uk/dp/B0GL9DVPWC) [**Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack**Medjool Plus**£10.31**22 rev5mo ago](https://www.amazon.co.uk/dp/B0FX1FKYGH) [**Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack**Medjool Plus**£8.78**11 rev6mo ago](https://www.amazon.co.uk/dp/B09HKZ1PFJ) [**1 kg Fresh Medjool Dates with Pits Large Size Naturally Sweet No Added Sugar 100% Pure & Natural Free from Additives & Preservatives Soft Juicy & Energy-Rich Snack**Bulgarian Nuts**£15.28**124 rev8mo ago](https://www.amazon.co.uk/dp/B0FZCM9DD2) [**Yaffa Delicious Khudri Dates 450g Hand Picked Madina Dates Premium Quality Juicy Khudri All Natural No Added Sugar Gluten Free Soft Chew Texture Ramadan Gift Box**Yaffa**£5.25**23 rev2y ago](https://www.amazon.co.uk/dp/B0CWB1GZ1B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Medjool Plus - Medjool Dates 1000 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack**Medjool Plus**£10.31**4.5★**▲ 312%**](https://www.amazon.co.uk/dp/B0FX1FKYGH) [**Palestinian Delights Delicious and Juicy Medium Medjool Dates (Box of 500g) - All Natural No Added Sugar Free from Additives Sustainably Grown and Hand-Picked Palestinian Dates**Yaffa**£6.78**4.5★**▲ 136%**](https://www.amazon.co.uk/dp/B0CF9D2W37) [**Premium Organic Medjool Dates 500 g Large Juicy & Naturally Sweet No Added Sugar Non-GMO Ready to Eat Fresh Harvest Quality Fruit Snack**Medjool Plus**£8.78**3.5★**▲ 107%**](https://www.amazon.co.uk/dp/B09HKZ1PFJ) [**Seba Garden Supreme Medjool Dates 1kg Premium Jumbo Natural Dates Soft Sweet & Fresh No Added Sugar (Jumbo Size)**Seba Garden**£11.88**4.5★**▲ 92%**](https://www.amazon.co.uk/dp/B0GMXCYQJ7) [**Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA**PURIMA**£7.17**4.3★**▲ 63%**](https://www.amazon.co.uk/dp/B0CJ5QJGW2)
**~~View all trending →~~**
## **What buyers say about dates**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“So delicious, big and lushious”*
**Quality-Overall**17%
*“with a consistent quality”*
**Freshness**8%
*“Nice and fresh”*
**Sweetness**7%
*“naturally sweet”*
**Value For Money**7%
*“Good deal”*
**Flavor**5%
*“the flavour is there and nice and chewy”*
**Soft Feel**3%
*“Delicious and soft dates”*
**Moist/Dry**3%
*“Love to try one that wasnt dry and tough”*
**Health Benefits-Overall**2%
*“Good for health”*
**Size-Overall**2%
*“They are quite large and tasty”*
### **What buyers complain about **
**Moist/Dry**26%
*“They are dry”*
**Taste-Overall**16%
*“got a weird taste like a chemical”*
**Quality-Overall**13%
*“Bad quality”*
**Hard Feel**6%
*“Old and hard batch from this seller”*
**Ease Of Chewing/Swallowing**4%
*“Most of them are dry and chewy”*
**Stale/Rotten/Spoiled**4%
*“this latest batch are awful”*
**Flavor**4%
*“Very dry dont have any flavour”*
**Value For Money**3%
*“price is too high”*
**Sweetness**3%
*“Just eat sugar”*
**Texture/Consistency-Overall**2%
*“Strange texture, not enjoyable to eat”*
## **Common questions**
- **Is dates profitable to sell on Amazon United Kingdom?**
- The niche generates £604K/yr across 25 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -36.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the dates niche?**
- 14 brands and 37 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in dates?**
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for dates peak?**
- Demand peaks in Feb–Mar; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the dates niche?**
- Listings span £1.42–£16.97; the average listing price is £7.69 (sweet spot $15–$100). The average incumbent carries 603 reviews — the moat a new listing must climb.
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