---
title: "Dates Pitted — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dates-pitted"
last_updated: "2026-07-31T15:56:19.614Z"
locale: en
meta:
description: "Niche score 44/100 · £67K/yr market · 61K searches/yr · £7.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £67K/yr market · 61K searches/yr · £7.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dates Pitted — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **dates pitted**
**Skip it**
Prices mostly outside the sweet spot ($1.42–$16.97) — this niche doesn't clear our bar today.
Market size 17Growth 17Conversion 96Competition 21Returns 100Price range 13Avg price 21Brand share 27Review moat 69Quality gap 88
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****731.2**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.58**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£67K**
£67K/yr · 61K searches
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.42–£16.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dates pitted is a £67K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dates pitted market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£61K**
- units × avg price
- **Conversion rate**
- **14.4%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**8%**
- Wholefood Earth36% - by Amazon25% - PURIMA14% - Old India10% - Morrisons4% - Biopocket3% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -15.4% search growth over the last 90 days.
2K1KSpike '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/dates-pitted/trend)
## **Top dates pitted search terms**
- **dates pitted**20K/yr-14.1%11.9% conv. - **pitted dates**18K/yr-11.6%10.5% conv. - **dates 1kg**10K/yr-7.7%8.4% conv. - **dried dates**9K/yr-27.7%7.1% conv. - **dry dates**4K/yr-26.7%2.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dates-pitted/search-terms)
## **Top dates pitted products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls**Wholefood Earth**£6.62**4.0★1,428 rev](https://www.amazon.co.uk/dp/B08GDHMMJM) [2**by Amazon Dates 200 g**by Amazon**£1.42**4.4★1,247 rev](https://www.amazon.co.uk/dp/B0CCV2GHHC) [3**Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA**PURIMA**£7.17**4.3★319 rev](https://www.amazon.co.uk/dp/B0CJ5QJGW2) [4**Old India Dates Pitted 1kg**Old India**£6.54**4.3★1,039 rev](https://www.amazon.co.uk/dp/B08MY3BP1J) [5**by Amazon Dates 6 x 200 g**by Amazon**£7.83**4.5★277 rev](https://www.amazon.co.uk/dp/B0CCTZL73K)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dry Dried Dates Khajoor | Kharek Chuara Dried Dates Premium Quality by Spice Planet (100 Grams)**Spice Planet**£3.76**5 rev1y ago](https://www.amazon.co.uk/dp/B0DHLJJM5J) [**by Amazon Dates 200 g**by Amazon**£1.42**1,247 rev2y ago](https://www.amazon.co.uk/dp/B0CCV2GHHC) [**by Amazon Dates 6 x 200 g**by Amazon**£7.83**277 rev2y ago](https://www.amazon.co.uk/dp/B0CCTZL73K) [**Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA**PURIMA**£7.17**319 rev2y ago](https://www.amazon.co.uk/dp/B0CJ5QJGW2) [**Organic Dried Pitted Dates - Raw Vegan GMO-Free - No Additives or Preservatives High Fibre Certified Organic - Nutritious Delicious and Convenient - Thames Organic 500g**Thames Organic**£9.81**95 rev5y ago](https://www.amazon.co.uk/dp/B08ZL349FF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pitted Dates 1Kg Natural Raw Dried No Added Sugar Whole Sun Dry Sweet Fruit Dehydrated Unsweetened - Bulk Ready to Eat - Edible for Human - Snack Baking Cooking (Packaging May Vary) PURIMA**PURIMA**£7.17**4.3★**▲ 61%**](https://www.amazon.co.uk/dp/B0CJ5QJGW2) [**by Amazon Dates 6 x 200 g**by Amazon**£7.83**4.5★**▲ 56%**](https://www.amazon.co.uk/dp/B0CCTZL73K) [**Organic Dried Pitted Dates - Raw Vegan GMO-Free - No Additives or Preservatives High Fibre Certified Organic - Nutritious Delicious and Convenient - Thames Organic 500g**Thames Organic**£9.81**4.4★**▲ 35%**](https://www.amazon.co.uk/dp/B08ZL349FF) [**Wholefood Earth Pitted Dates 1kg | Freeflow Soft Whole Dried Dates | High in Fibre | No Added Sugar | Single-Ingredient Natural Snack | Vegan | GMO Free | For Date Paste Smoothies & Energy Balls**Wholefood Earth**£6.62**4.0★**▲ 12%**](https://www.amazon.co.uk/dp/B08GDHMMJM) [**Old India Dates Pitted 2kg**Old India**£9.35**4.3★**— 6%**](https://www.amazon.co.uk/dp/B08MY3NR74)
**~~View all trending →~~**
## **What buyers say about dates pitted**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Great taste”*
**Quality-Overall**17%
*“with a consistent quality”*
**Freshness**7%
*“fresh tasty”*
**Value For Money**7%
*“worth the price”*
**Sweetness**6%
*“Very sweet”*
**Flavor**4%
*“the flavour is there and nice and chewy”*
**Moist/Dry**4%
*“easy to keep moist”*
**Soft Feel**3%
*“Nice and soft dates”*
**Texture/Consistency-Overall**3%
*“softness and texture”*
**Size-Overall**2%
*“An enormous pack”*
### **What buyers complain about **
**Moist/Dry**28%
*“they were dry”*
**Taste-Overall**16%
*“got a weird taste like a chemical”*
**Quality-Overall**10%
*“Bad quality, doesnt look fresh”*
**Hard Feel**6%
*“Rather small and quite hard”*
**Ease Of Chewing/Swallowing**5%
*“Most of them are dry and chewy”*
**Stale/Rotten/Spoiled**4%
*“this latest batch are awful”*
**Value For Money**4%
*“Too expensive”*
**Flavor**3%
*“Very dry dont have any flavour”*
**Texture/Consistency-Overall**2%
*“Strange texture, not enjoyable to eat”*
**Sweetness**2%
*“Just eat sugar”*
## **Common questions**
- **Is dates pitted profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 15 tracked products. 90-day search growth is -15.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the dates pitted niche?**
- 10 brands and 14 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in dates pitted?**
- Top complaints mined from reviews: Moist/Dry, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for dates pitted peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the dates pitted niche?**
- Listings span £1.42–£16.97; the average listing price is £7.58 (sweet spot $15–$100). The average incumbent carries 731 reviews — the moat a new listing must climb.
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