---
title: "Date Syrup — £83K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/date-syrup"
last_updated: "2026-07-31T15:55:57.350Z"
locale: en
meta:
description: "Niche score 32/100 · £83K/yr market · 168K searches/yr · £5.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 32/100 · £83K/yr market · 168K searches/yr · £5.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Date Syrup — £83K/yr Amazon UK Niche (2026) - Flapen"
---
# **date syrup**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 21Growth 16Conversion 86Competition 0Returns 100Price range 0Avg price 14Brand share 0Review moat 57Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,201**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£83K**
£83K/yr · 168K searches
**Growth**
**Bad****-18.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.06**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£3.82–£6.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, date syrup is a £83K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 32/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **date syrup market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£76K–£101K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#24**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **67%**
- **Out of stock**
- **13.7%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Biona63% - Pepperwood Organics32% - Odysea5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — -18.4% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/date-syrup/trend)
## **Top date syrup search terms**
- **biona**89K/yr-19.9%0.2% conv. - **date syrup**51K/yr-16.9%15.6% conv. - **biona organic**15K/yr-14.8%0.0% conv. - **date syrup organic**6K/yr-29.9%16.8% conv. - **organic date syrup**4K/yr-8.2%12.1% conv. - **dates syrup**3K/yr-2.8%8.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/date-syrup/search-terms)
## **Top date syrup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£17K40%£33K60%£50K80%£67K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Biona Organic Date Syrup 350g**Biona**£3.82**4.6★1,784 rev](https://www.amazon.co.uk/dp/B081QQ99KQ) [2**Organic Medjool Date Syrup 400g - Made from 100% Organic Jordanian River Medjool Dates - by Pepperwood Organics**Pepperwood Organics**£6.43**4.2★1,416 rev](https://www.amazon.co.uk/dp/B086J51QDB) [3**Odysea Date Molasses 250ml**Odysea**£4.91**4.6★403 rev](https://www.amazon.co.uk/dp/B07SLZFBR5)
### **Newest**
by launch date
[**Organic Medjool Date Syrup 400g - Made from 100% Organic Jordanian River Medjool Dates - by Pepperwood Organics**Pepperwood Organics**£6.43**1,416 rev6y ago](https://www.amazon.co.uk/dp/B086J51QDB) [**Odysea Date Molasses 250ml**Odysea**£4.91**403 rev7y ago](https://www.amazon.co.uk/dp/B07SLZFBR5) [**Biona Organic Date Syrup 350g**Biona**£3.82**1,784 rev11y ago](https://www.amazon.co.uk/dp/B081QQ99KQ)
### **Trending**
90-day click momentum
[**Odysea Date Molasses 250ml**Odysea**£4.91**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B07SLZFBR5) [**Organic Medjool Date Syrup 400g - Made from 100% Organic Jordanian River Medjool Dates - by Pepperwood Organics**Pepperwood Organics**£6.43**4.2★**▲ 22%**](https://www.amazon.co.uk/dp/B086J51QDB) [**Biona Organic Date Syrup 350g**Biona**£3.82**4.6★**— 10%**](https://www.amazon.co.uk/dp/B081QQ99KQ)
## **What buyers say about date syrup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Great taste”*
**Quality-Overall**26%
*“Excellent product”*
**Flavor**7%
*“Good flavour”*
**Advertised Vs Actual Product**6%
*“Its better than I expected”*
**Value For Money**4%
*“good value for money”*
**Locally Manufactured**3%
**Thickness**2%
*“Nice thick date syrup”*
**Artificial Sweeteners**2%
*“A healthy alternative sweetener”*
**Baking**2%
*“Good in baked goods”*
**Sweetness**2%
*“Good as an alternative to refine sugars”*
### **What buyers complain about **
**Flavor**20%
*“In comparison to its competition, this one lacks in body and flavour”*
**Advertised Vs Actual Product**20%
*“Deceiving Description”*
**Taste-Overall**20%
*“Does not taste fresh”*
**Quality-Overall**20%
*“The quality is not good”*
**Thickness**10%
*“Thin”*
## **Common questions**
- **Is date syrup profitable to sell on Amazon United Kingdom?**
- The niche generates £83K/yr across 3 tracked products. 90-day search growth is -18.4%. Flapen's verdict: Skip it (32/100).
- **How competitive is the date syrup niche?**
- 3 brands and 15 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in date syrup?**
- Top complaints mined from reviews: Flavor, Advertised Vs Actual Product, Taste-Overall. The return rate is 0.0%.
- **When does demand for date syrup peak?**
- Demand peaks in May; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the date syrup niche?**
- Listings span £3.82–£6.43; the average listing price is £5.06 (sweet spot $15–$100). The average incumbent carries 1,201 reviews — the moat a new listing must climb.
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