---
title: "Dashi — £110K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dashi"
last_updated: "2026-07-31T14:57:42.446Z"
locale: en
meta:
description: "Niche score 45/100 · £110K/yr market · 120K searches/yr · £9.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £110K/yr market · 120K searches/yr · £9.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dashi — £110K/yr Amazon UK Niche (2026) - Flapen"
---
# **dashi**
**Skip it**
Prices mostly outside the sweet spot ($3.99–$14.04) — this niche doesn't clear our bar today.
Market size 26Growth 11Conversion 88Competition 39Returns 100Price range 0Avg price 25Brand share 61Review moat 93Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****132.86**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£110K**
£110K/yr · 120K searches
**Avg price**
**Okay****£9.02**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-27.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.99–£14.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, dashi is a £110K/yr Amazon United Kingdom market (120K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dashi market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£90K–£113K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#222**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **71%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**25%**
- Shimaya23% - KANESHICHI17% - Ajinomoto12% - Ninben8% - Yutaka7% - WaNaHong7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.9% search growth over the last 90 days.
4K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/dashi/trend)
## **Top dashi search terms**
- **dashi**43K/yr-24.5%7.8% conv. - **dashi powder**43K/yr-29.8%8.7% conv. - **dashi stock**16K/yr-25.5%9.1% conv. - **hondashi**8K/yr-30.6%4.8% conv. - **dashi powder japanese**4K/yr-26.6%7.0% conv. - **hondashi powder**4K/yr-35.4%6.9% conv. - **dashi granules**2K/yr-52.5%8.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dashi/search-terms)
## **Top dashi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£5K10%£11K15%£16K20%£22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 14 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pack of 2 x Shimaya Bonito Stock - Dashino moto (dashi Stock) 5x8gm**Shimaya**£5.05**4.7★211 rev](https://www.amazon.co.uk/dp/B0108H1JPE) [2**KANESHICHI Natural Dashi Pack 0.3 oz 30 sachet**KANESHICHI**£13.26**4.2★128 rev](https://www.amazon.co.uk/dp/B09MK3JT3N) [3**Ajinomoto Hon-Dashi Katsuo Dashi 120g**Ajinomoto**£7.93**4.6★221 rev](https://www.amazon.co.uk/dp/B002PH7PG8) [4**Shimaya Konbu Dashi Stock Powder 7 Sachet**WaNaHong**£5.63**4.5★111 rev](https://www.amazon.co.uk/dp/B091CDC4Q3) [5**KOMACHI HONPO Japanese Umami Dashi Bonito Konbu Shiitake 8g x 15**KOMACHI HONPO**£14.04**4.7★99 rev](https://www.amazon.co.uk/dp/B0GTTQQSKC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KOMACHI HONPO Japanese Umami Dashi Bonito Konbu Shiitake 8g x 15**KOMACHI HONPO**£14.04**99 rev2mo ago](https://www.amazon.co.uk/dp/B0GTTQQSKC) [**Tastrip Dashi Stock Dashi Packet Japanese Soup Base (8g×5packet) | No MSG Umami Japanese dried bonito | Ramen Broth Miso Soup Udon Shabu Shabu & Hot Pot Soup Base (1-pack)**Tastrip**£9.80**46 rev10mo ago](https://www.amazon.co.uk/dp/B0FPLV32BL) [**YAMASAN KYOTO UJI Japanese Umami Vegan Dashi Stock Healthy Veggie Dashi Packet Vegetable Broth Quick and Easy to Use Gluten Free Sugar Free No-MSG 6g×15Packets**YAMASAN KYOTO UJI**£13.73**52 rev1y ago](https://www.amazon.co.uk/dp/B0F7HLPY6T) [**Yutaka Katsuo Dashi Bags Bonito Powder 30g (6pcs) | Authentic Umami Stock Sachets**Yutaka**£4.40**9 rev1y ago](https://www.amazon.co.uk/dp/B0FGK2MQHW) [**Yutaka Bonito Flavoured Soup Stock Granule DashiNoMoto 1kg | Deep Umami Instant Dashi Powder**Yutaka**£12.75**1 rev1y ago](https://www.amazon.co.uk/dp/B0FGK3RDX2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KOMACHI HONPO Japanese Umami Dashi Bonito Konbu Shiitake 8g x 15**KOMACHI HONPO**£14.04**4.7★**▲ 394%**](https://www.amazon.co.uk/dp/B0GTTQQSKC) [**Yutaka Bonito Flavoured Soup Stock Granule DashiNoMoto 1kg | Deep Umami Instant Dashi Powder**Yutaka**£12.75**5.0★**▲ 103%**](https://www.amazon.co.uk/dp/B0FGK3RDX2) [**Shimaya Konbu Dashi Stock Powder 7 Sachet**WaNaHong**£5.63**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B091CDC4Q3) [**Yutaka Katsuo Dashi Bags Bonito Powder 30g (6pcs) | Authentic Umami Stock Sachets**Yutaka**£4.40**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B0FGK2MQHW) [**Ajinomoto Hon-Dashi Katsuo Dashi 120g**Ajinomoto**£7.93**4.6★**▲ 55%**](https://www.amazon.co.uk/dp/B002PH7PG8)
**~~View all trending →~~**
## **What buyers say about dashi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**23%
*“the taste is magic”*
**Flavor**19%
*“The balance of flavours is really good”*
**Quality-Overall**11%
*“Excellent Quality”*
**Cooking Instructions**8%
*“It makes cooking with it very easy as I wouldn't really be able to make my own otherwise without buying expensive”*
**Ease Of Use**8%
*“Quick and easy”*
**Ingredients-Overall**6%
*“even so they are good ingredients”*
**Value For Money**5%
*“I think it is a fair price”*
**Smell**4%
*“you can immediately smell that lovely authentic aroma of dashi”*
**Health Benefits-Overall**3%
*“Unbeatable and healthy”*
**Natural Ingredients**1%
*“natural umami”*
### **What buyers complain about **
**Taste-Overall**13%
*“the taste isnt umami enough”*
**Flavor**8%
*“Flavour-wise, I find the broth to be milder and more delicate in flavour than when I make dashi from scratch”*
**Value For Money**6%
*“Value for money is not great”*
**Ingredients-Overall**4%
*“hard to get ingredients”*
**Powdered/Crumbled**4%
*“Powdered cardboard dust”*
**Thickness**4%
*“Thin and vaguely fishy”*
**Cooking Instructions**3%
*“The Shortcut to Authentic Japanese Cooking That Does Not Feel Like a Shortcut”*
**Advertised Vs Actual Product**2%
*“the product is advertised to only contain natural products which isn't actually the case”*
**Color**2%
*“It doesn't release any colour - it is very very faint slightly yellowish liquid”*
**Size-Overall**2%
*“They kind of look like big teabags”*
## **Common questions**
- **Is dashi profitable to sell on Amazon United Kingdom?**
- The niche generates £110K/yr across 14 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -27.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the dashi niche?**
- 11 brands and 25 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in dashi?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for dashi peak?**
- Demand peaks in Jan; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the dashi niche?**
- Listings span £3.99–£14.04; the average listing price is £9.02 (sweet spot $15–$100). The average incumbent carries 133 reviews — the moat a new listing must climb.
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