---
title: "Dark Roast Ground Coffee — £53K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dark-roast-ground-coffee"
last_updated: "2026-07-31T17:08:52.468Z"
locale: en
meta:
description: "Niche score 43/100 · £53K/yr market · 44K searches/yr · £11.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £53K/yr market · 44K searches/yr · £11.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Roast Ground Coffee — £53K/yr Amazon UK Niche (2026) - Flapen"
---
# **dark roast ground coffee**
**Skip it**
Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 10Conversion 88Competition 57Returns 100Price range 52Avg price 48Brand share 3Review moat 61Quality gap 43
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****1,079.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£3.97–£26.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.78**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£53K**
£53K/yr · 44K searches
**Growth**
**Bad****-29.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dark roast ground coffee is a £53K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 99% of demand. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark roast ground coffee market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£59K–£71K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#87**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 89%
**Open market**
**0%**
- Marley Coffee65% - illy21% - by Amazon8% - Grano Milano4% - Grumpy Mule1% - Lavazza1% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — -29.9% search growth over the last 90 days.
800600Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/dark-roast-ground-coffee/trend)
## **Top dark roast ground coffee search terms**
- **marley coffee**16K/yr-16.8%9.2% conv. - **coffee dark roast ground**4K/yr-29.0%8.2% conv. - **bob marley coffee**5K/yr-14.3%10.4% conv. - **marley coffee beans**5K/yr-7.4%15.7% conv. - **illy intenso**3K/yr-18.4%12.6% conv. - **dark roast ground coffee**4K/yr-26.9%3.5% conv. - **ground coffee dark roast**3K/yr-65.7%5.0% conv. - **illy intenso ground coffee**3K/yr-62.6%12.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dark-roast-ground-coffee/search-terms)
## **Top dark roast ground coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£5K15%£8K20%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Buffalo Soldier Strong Dark Roast Organic Ground Coffee 227g - Marley Coffee - From The Marley Family - V60 Filter Cafetiere Aeropress - Strength 5**Marley Coffee**£7.79**4.6★2,727 rev](https://www.amazon.co.uk/dp/B07V1RBR71) [2**illy Intenso Ground Coffee Dark Roast 100% Arabica Coarse Grind for Cafetiere & Filter Coffee Suitable for Drip Coffee Makers 250g Tin**illy**£5.84**4.5★1,791 rev](https://www.amazon.co.uk/dp/B00KCHK9XO) [3**Marley Coffee Medium Roast Organic Coffee Beans 227g - One Love Blend - From The Marley Family - For All Coffee Machines - Strength 3**Marley Coffee**£8.03**4.6★647 rev](https://www.amazon.co.uk/dp/B07V5G3JQM) [4**Marley Coffee Medium Roast Organic Ground Coffee 227g - One Love Blend - From The Marley Family - V60 Filter Cafetiere Aeropress - Strength 3**Marley Coffee**£8.06**4.6★1,277 rev](https://www.amazon.co.uk/dp/B07V4CKJGP) [5**Buffalo Soldier Strong Dark Roast Organic Espresso Coffee Beans 1kg - Marley Coffee - From The Marley Family - For All Coffee Machines - Strength 5**Marley Coffee**£26.84**4.6★2,142 rev](https://www.amazon.co.uk/dp/B07V3C73M9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g**by Amazon**£3.97**267 rev8mo ago](https://www.amazon.co.uk/dp/B0F1NGZBNM) [**Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g**Grumpy Mule**£5.47**78 rev1y ago](https://www.amazon.co.uk/dp/B0DKDFWY46) [**Lavazza Tales of Napoli Coffee Ground Ideal for Moka Pots with Aromatic Notes of Cocoa and Caramel Arabica and Robusta Intensity 9/10 Dark Roasting 200 g**Lavazza**£4.95**260 rev1y ago](https://www.amazon.co.uk/dp/B0DCK8CZWP) [**illy Intenso Coffee Beans 100% Arabica Blend Dark Roast Intensity 7/9 Bold & Full-Bodied with Cocoa & Dried Fruit Notes Suitable for Bean to Cup & Fresh Grinding 500g Refill Pouch**illy**£12.01**438 rev2y ago](https://www.amazon.co.uk/dp/B0D6RW3DH5) [**Grano Milano Ground Coffee 1kg Variety Pack Arabica and Robusta Medium and Dark Roast Strong Coffee Made in Italy**Grano Milano**£13.79**600 rev3y ago](https://www.amazon.co.uk/dp/B0BWNKM7K9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon Forte Ground Coffee Italian Inspired Roast Strength No. 5 - Strong 250g**by Amazon**£3.97**4.3★**▲ 102%**](https://www.amazon.co.uk/dp/B0F1NGZBNM) [**illy Intenso Coffee Beans 100% Arabica Blend Dark Roast Intensity 7/9 Bold & Full-Bodied with Cocoa & Dried Fruit Notes Suitable for Bean to Cup & Fresh Grinding 500g Refill Pouch**illy**£12.01**4.7★**▲ 63%**](https://www.amazon.co.uk/dp/B0D6RW3DH5) [**by Amazon Espresso Crema Ground Coffee 500g (2 x 250g) - Rainforest Alliance Certified**by Amazon**£6.95**4.3★**▲ 55%**](https://www.amazon.co.uk/dp/B08WSMTJDK) [**Grumpy Mule High and Mighty Espresso Blend Ground Coffee with notes of Cocoa and Roast Hazelnut 200g**Grumpy Mule**£5.47**4.2★**▲ 38%**](https://www.amazon.co.uk/dp/B0DKDFWY46) [**Marley Coffee Organic Strong Dark Roast Espresso Coffee Beans 1kg - Lively Up Blend - Marley Coffee - From The Marley Family - Strength 5 - For All Coffee Machines**Marley Coffee**£26.77**4.7★**▲ 26%**](https://www.amazon.co.uk/dp/B07V27GBS6)
**~~View all trending →~~**
## **What buyers say about dark roast ground coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Rich taste”*
**Caffeine Content**17%
*“Good texture and perfect caffeine content”*
**Flavor**13%
*“Nice robust flavour”*
**Quality-Overall**10%
*“am pleased to say it is wonderfully consistent in quality”*
**Value For Money**10%
*“Good price”*
**Smell**3%
*“It gave off delicious aromas”*
**Blend/Ratio**2%
*“really good blend”*
**Freshness**1%
*“Nice and fresh”*
**Advertised Vs Actual Product**1%
*“As described”*
**Bitter**1%
*“lovely flavour not overpowering or bitter”*
### **What buyers complain about **
**Taste-Overall**30%
*“Weird after taste”*
**Value For Money**8%
*“The price is rising steadily”*
**Flavor**7%
*“Both flavours have the same burnt after taste”*
**Bitter**7%
*“Very bitter”*
**Strength**6%
*“No strength”*
**Smell**6%
*“Doesn't smell like coffee”*
**Quality-Overall**5%
*“Not the best”*
**Burnt/Roasted/Overbaked**3%
*“Both flavours have the same burnt after taste”*
**Stale/Rotten/Spoiled**3%
*“Perhaps a dodgy batch”*
**Caffeine Content**2%
*“Just average coffee”*
## **Common questions**
- **Is dark roast ground coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £53K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the dark roast ground coffee niche?**
- 6 brands and 43 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in dark roast ground coffee?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.1%.
- **What does it cost to enter the dark roast ground coffee niche?**
- Listings span £3.97–£26.84; the average listing price is £11.78 (sweet spot $15–$100). The average incumbent carries 1,080 reviews — the moat a new listing must climb.
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