---
title: "Dark Roast Coffee — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dark-roast-coffee"
last_updated: "2026-07-31T16:11:05.894Z"
locale: en
meta:
description: "Niche score 30/100 · £34K/yr market · 44K searches/yr · £9.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 30/100 · £34K/yr market · 44K searches/yr · £9.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Dark Roast Coffee — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **dark roast coffee**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 9Growth 13Conversion 80Competition 3Returns 100Price range 40Avg price 27Brand share 0Review moat 48Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****1,686.17**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.75–£22.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.24**
avg listing price — sweet spot $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-24.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£34K**
£34K/yr · 44K searches
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dark roast coffee is a £34K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark roast coffee market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£55K–£74K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#26**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- NESCAFÉ76% - NESCAFÉ GOLD15% - by Amazon10%
## **Demand**
Weekly Amazon search volume, last 21 weeks — -24.0% search growth over the last 90 days.
1K800Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/dark-roast-coffee/trend)
## **Top dark roast coffee search terms**
- **dark roast coffee**15K/yr-20.4%1.8% conv. - **nescafe roastery**6K/yr-3.1%13.2% conv. - **nescafe roastery dark roast**8K/yr-37.8%7.8% conv. - **nescafe gold blend intense**5K/yr-27.0%12.6% conv. - **nescafe intense coffee**4K/yr-34.6%14.8% conv. - **nescafe intense**3K/yr-14.5%14.0% conv. - **intenso coffee beans**3K/yr-38.1%10.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dark-roast-coffee/search-terms)
## **Top dark roast coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£7K30%£10K40%£14K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g**NESCAFÉ**£3.75**4.7★352 rev](https://www.amazon.co.uk/dp/B09Q31BHDC) [2**NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)**NESCAFÉ**£5.95**4.8★401 rev](https://www.amazon.co.uk/dp/B0F6Z9PSFH) [3**NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g**NESCAFÉ GOLD**£3.79**4.7★170 rev](https://www.amazon.co.uk/dp/B09Q325YZH) [4**by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified**by Amazon**£22.64**4.4★1,796 rev](https://www.amazon.co.uk/dp/B08Y1GBGVF) [5**by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified**by Amazon**£13.16**4.4★4,237 rev](https://www.amazon.co.uk/dp/B07CTSZXRC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)**NESCAFÉ**£5.95**401 rev1y ago](https://www.amazon.co.uk/dp/B0F6Z9PSFH) [**by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified**by Amazon**£22.64**1,796 rev4y ago](https://www.amazon.co.uk/dp/B08Y1GBGVF) [**NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g**NESCAFÉ**£3.75**352 rev4y ago](https://www.amazon.co.uk/dp/B09Q31BHDC) [**NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g**NESCAFÉ GOLD**£3.79**170 rev4y ago](https://www.amazon.co.uk/dp/B09Q325YZH) [**by Amazon Intenso Coffee Beans light roast 1kg (2 packs of 500 gms) - Rainforest Alliance Certified**by Amazon**£13.16**4,237 rev5y ago](https://www.amazon.co.uk/dp/B07CTSZXRC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NESCAFÉ Roastery Dark Gold Blend Roast Premium Instant Coffee Bold Intense Arabica and Robusta Coffee 95g**NESCAFÉ**£3.75**4.7★**▲ 46%**](https://www.amazon.co.uk/dp/B09Q31BHDC) [**NESCAFÉ Roastery Light Gold Blend Roast Premium Instant Coffee Smooth and Delicate Arabica and Robusta Coffee 95g**NESCAFÉ GOLD**£3.79**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B09Q325YZH) [**NESCAFÉ Gold Blend Intense Premium Instant Coffee Dark and Vibrant with Dark Roasted Arabica 190g (Pack of 1)**NESCAFÉ**£5.95**4.8★**▼ 19%**](https://www.amazon.co.uk/dp/B0F6Z9PSFH) [**NESCAFÉ Alta Rica Gold Blend Instant Coffee Dark Roasted Premium Instant 100 Percent Arabica Coffee 190g (Pack of 1)**NESCAFÉ**£6.14**4.7★**▼ 22%**](https://www.amazon.co.uk/dp/B08DLHJZMR) [**by Amazon Intenso Coffee Beans dark roast 2kg (2 packs of 1 kg) - Rainforest Alliance Certified**by Amazon**£22.64**4.4★**▼ 23%**](https://www.amazon.co.uk/dp/B08Y1GBGVF)
**~~View all trending →~~**
## **What buyers say about dark roast coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Great deal”*
**Taste-Overall**24%
*“Wonderful coffee”*
**Caffeine Content**16%
*“Good strong intense coffee”*
**Flavor**12%
*“The flavour is rich”*
**Quality-Overall**8%
*“good quality”*
**Smell**3%
*“the aroma is amazing as soon as you make a cup”*
**Advertised Vs Actual Product**1%
*“As described”*
**Bitter**1%
*“I love that its strong without being overly bitter”*
**Freshness**1%
*“Refreshing coffee”*
**Energy Level**1%
*“This gives me a boost”*
### **What buyers complain about **
**Taste-Overall**25%
*“Tastes like crap”*
**Value For Money**12%
*“Bad value for money”*
**Quality-Overall**11%
*“So must have got through quality control”*
**Burnt/Roasted/Overbaked**6%
*“how knieve burnt beans insipid taste lumbered coplete waste of money back t nescae beans learnt my lesson if its cheap theres a reasn”*
**Bitter**4%
*“This is bitter with nothing like the true Italian taste”*
**Strength**4%
*“Not particurly strong”*
**Flavor**4%
*“flavour is to die for”*
**Blend/Ratio**4%
*“dear mr. nescafe, please resurrect BLEND 37”*
**Stale/Rotten/Spoiled**3%
*“Stale beans”*
**Caffeine Content**3%
*“Go too coffee”*
## **Common questions**
- **Is dark roast coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 6 tracked products. 90-day search growth is -24.0%. Flapen's verdict: Skip it (30/100).
- **How competitive is the dark roast coffee niche?**
- 3 brands and 41 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in dark roast coffee?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **What does it cost to enter the dark roast coffee niche?**
- Listings span £3.75–£22.64; the average listing price is £9.24 (sweet spot $15–$100). The average incumbent carries 1,686 reviews — the moat a new listing must climb.
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