---
title: "Products — dark chocolate - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dark-chocolate/products"
last_updated: "2026-07-31T08:46:31.019Z"
locale: en
meta:
  description: "Niche score 61/100 · £989K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £989K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — dark chocolate - Flapen"
---

# **dark chocolate**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 77Growth 16Conversion 80Competition 86Returns 100Price range 59Avg price 20Brand share 50Review moat 66Quality gap 42

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£989K**

£989K/yr · 1.7M searches

**Review moat**

**Good****863.55**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£0.88–£35.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****75%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£7.26**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-18.6%**

90-day search growth — must beat 0% to launch