---
title: "Dark Chocolate — £989K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dark-chocolate"
last_updated: "2026-07-31T07:18:05.182Z"
locale: en
meta:
description: "Niche score 61/100 · £989K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · £989K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dark Chocolate — £989K/yr Amazon UK Niche (2026) - Flapen"
---
# **dark chocolate**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 77Growth 16Conversion 80Competition 86Returns 100Price range 59Avg price 20Brand share 50Review moat 66Quality gap 42
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Conversion**
**Great****8.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£989K**
£989K/yr · 1.7M searches
**Review moat**
**Good****863.55**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£0.88–£35.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****75%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.26**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-18.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dark chocolate is a £989K/yr Amazon United Kingdom market (1.7M searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Dec. Verdict: Worth a look — 61/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dark chocolate market data**
- **Units sold / yr**
- **200K–250K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£1.5M–£1.8M**
- units × avg price
- **Conversion rate**
- **8.1%**
- **Avg BSR**
- **#686**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**123**
**Top-5 brand share**
**75%**
Top 20: 99%
**Top-5 click share**
**29%**
Top 20: 70%
**Open market**
**20%**
- Lindt37% - Morrisons12% - Montezuma9% - Green & Black's9% - Cadbury7% - Callebaut5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.6% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/dark-chocolate/trend)
## **Top dark chocolate search terms**
- **dark chocolate**1.3M/yr-18.9%8.4% conv. - **lindt dark chocolate**127K/yr-15.6%9.6% conv. - **dark chocolate bar**81K/yr-3.7%6.2% conv. - **dark chocolate bars**27K/yr-12.8%5.3% conv. - **chocolate dark**29K/yr-18.8%9.7% conv. - **dark chocolates**30K/yr-34.0%2.6% conv. - **dark chocolate lindt**19K/yr-14.2%7.2% conv. - **lindt dark chocolate bars**11K/yr+6.8%9.1% conv. - **lindt dark**10K/yr-36.3%10.1% conv. - **ferrero rocher dark chocolate**11K/yr-48.0%2.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dark-chocolate/search-terms)
## **Top dark chocolate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£20K4%£40K6%£59K8%£79K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lindt EXCELLENCE Dark 90 Percentage Cocoa dark chocolate bar 100 g**Lindt**£2.34**4.6★4,276 rev](https://www.amazon.co.uk/dp/B084R1YXKQ) [2**Lindt Excellence Dark 85% Cocoa Chocolate Bar 100g**Lindt**£2.44**4.6★2,783 rev](https://www.amazon.co.uk/dp/B005AW7WD6) [3**Lindt EXCELLENCE Intense Dark 70% Cocoa Chocolate Bar - 100 g**Lindt**£2.42**4.6★2,537 rev](https://www.amazon.co.uk/dp/B00A8DM8N6) [4**Green & Blacks Organic Dark Chocolate 85% Cocoa 90 g (Pack of 1)**Green & Black's**£2.27**4.7★518 rev](https://www.amazon.co.uk/dp/B01K1Z6912) [5**Ferrero Rocher Original Dark Chocolate Bar with Hazelnuts Great Thank You Gift Chocolate Hamper 70% Cocoa Dark Chocolate Tablet with Crunchy Hazelnut Pieces & Creamy Filling 90g**Ferrero**£1.96**4.5★939 rev](https://www.amazon.co.uk/dp/B09D9NX13D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Green & Blacks Organic Tasting Collection Box of 24 Miniature Bars 360 g**Green & Black's**£10.52**245 rev1y ago](https://www.amazon.co.uk/dp/B0F9PPFZFX) [**Cadbury Bournville Dark Chocolate Giant Buttons 100 g (Pack of 1)**Cadbury**£1.40**367 rev1y ago](https://www.amazon.co.uk/dp/B0DTV4XWVX) [**Lindt Lindor 70% Dark Chocolate Truffles 200g Box (Approx. 16 Balls) Smooth Filling Gift Birthday Congratulations Treat**Lindt**£4.77**415 rev2y ago](https://www.amazon.co.uk/dp/B0CPPTDZKR) [**Morrisons The Best 85% Cocoa Ecuador Dark Chocolate 100g**Morrisons**£2.43**226 rev4y ago](https://www.amazon.co.uk/dp/B09PYTP19J) [**Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g**Morrisons**£2.52**141 rev4y ago](https://www.amazon.co.uk/dp/B09PYSMGWX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Montezumas Black Forest 70% Cocoa Dark Chocolate With Cherry Gluten Free & Naturally Vegan 90g Bar**Montezuma**£2.40**4.5★**▲ 110%**](https://www.amazon.co.uk/dp/B085Y25JJ7) [**Morrisons The Best 72% Cocoa Dominican Republic Dark Chocolate 100g**Morrisons**£2.52**4.3★**▲ 96%**](https://www.amazon.co.uk/dp/B09PYSMGWX) [**Morrisons The Best 52% Cocoa Dark Chocolate with Orange 100 g**Morrisons**£2.51**4.4★**▲ 88%**](https://www.amazon.co.uk/dp/B01M3UTFDN) [**Morrisons Savers Dark Chocolate 100g**Morrisons**£0.88**4.4★**▲ 87%**](https://www.amazon.co.uk/dp/B01ETRH0T8) [**Lindt Excellence Dark 85 Percent Cocoa Chocolate Bar 100g**Lindt**£3.20**4.7★**▲ 32%**](https://www.amazon.co.uk/dp/B014PD0AJI)
**~~View all trending →~~**
## **What buyers say about dark chocolate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Absolutely delicious”*
**Quality-Overall**10%
*“Excellent Product”*
**Value For Money**9%
*“Excellent Value”*
**Sweetness**8%
*“delicious without being overly sweet”*
**Flavor**6%
*“An excellent combination of flavours”*
**Gifting Purpose**3%
*“It's great as a special gift”*
**Vegan/Organic**2%
*“I like that the chocolate is organic”*
**Thickness**2%
*“Great chocolate very thick bar”*
**Advertised Vs Actual Product**2%
*“As described”*
**Health Benefits-Overall**1%
*“It's very healthy chocolate”*
### **What buyers complain about **
**Taste-Overall**23%
*“Horrible taste”*
**Value For Money**11%
*“a bit pricey”*
**Quality-Overall**5%
*“this is probably under priced for the quality”*
**Flavor**5%
*“Flavourless”*
**Bitter**4%
*“Extremely bitter”*
**Sweetness**3%
*“.Relatively low on sugar too”*
**Size-Overall**3%
*“BIG”*
**Ingredients-Overall**2%
*“Bad ingredients”*
**Storage Temperature**2%
*“Melts together”*
**Stale/Rotten/Spoiled**2%
*“Absolutely rancid, do not buy”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is dark chocolate profitable to sell on Amazon United Kingdom?**
- The niche generates £989K/yr across 64 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -18.6%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the dark chocolate niche?**
- 23 brands and 123 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in dark chocolate?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for dark chocolate peak?**
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the dark chocolate niche?**
- Listings span £0.88–£35.34; the average listing price is £7.26 (sweet spot $15–$100). The average incumbent carries 864 reviews — the moat a new listing must climb.
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