---
title: "Trend — danish butter cookies - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/danish-butter-cookies/trend"
last_updated: "2026-07-31T21:11:08.974Z"
locale: en
meta:
  description: "Niche score 51/100 · £63K/yr market · 119K searches/yr · £10.93 avg price. Soft demand (-31.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £63K/yr market · 119K searches/yr · £10.93 avg price. Soft demand (-31.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — danish butter cookies - Flapen"
---

# **danish butter cookies**

**Worth a look**

Shows low returns (0.0%), but soft demand (-31.4% this quarter) keeps it on the watch list.

Market size 16Growth 9Conversion 57Competition 50Returns 100Price range 33Avg price 41Brand share 79Review moat 87Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****253.91**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****56%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****4.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****55%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£10.93**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£1.48–£21.60**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£63K**

£63K/yr · 119K searches

**Growth**

**Bad****-31.4%**

90-day search growth — must beat 0% to launch