---
title: "Dairy Free Yoghurt — £233K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/dairy-free-yoghurt"
last_updated: "2026-07-31T13:25:38.504Z"
locale: en
meta:
description: "Niche score 51/100 · £233K/yr market · 278K searches/yr. Prices mostly outside the sweet spot ($1.17–$15.21) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £233K/yr market · 278K searches/yr. Prices mostly outside the sweet spot ($1.17–$15.21) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Dairy Free Yoghurt — £233K/yr Amazon UK Niche (2026) - Flapen"
---
# **dairy free yoghurt**
**Worth a look**
Shows searches that convert (20.2% search→purchase), but prices mostly outside the sweet spot ($1.17–$15.21) keeps it on the watch list.
Market size 44Growth 29Conversion 100Competition 84Returns 100Price range 1Avg price 12Brand share 8Review moat 68Quality gap 24
**Conversion**
**Incredible****20.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Review moat**
**Good****763.61**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£233K**
£233K/yr · 278K searches
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£4.15**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.17–£15.21**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dairy free yoghurt is a £233K/yr Amazon United Kingdom market (278K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **dairy free yoghurt market data**
- **Units sold / yr**
- **60K–80K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£249K–£332K**
- units × avg price
- **Conversion rate**
- **20.2%**
- **Avg BSR**
- **#93**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **69 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**64**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**31%**
Top 20: 71%
**Open market**
**2%**
- Alpro77% - The Coconut Collaborative12% - Arla Lactofree4% - Arla3% - RACHEL'S ORGANIC1% - Coconut Collab1% - Open — no brand owns it (4 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — +3.5% search growth over the last 90 days.
6K4KSpike '25Prime Day '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/dairy-free-yoghurt/trend)
## **Top dairy free yoghurt search terms**
- **alpro**97K/yr+3.3%13.2% conv. - **alpro yoghurt**45K/yr+11.5%24.9% conv. - **coconut yoghurt**30K/yr+22.6%20.7% conv. - **dairy free yoghurt**20K/yr-11.7%12.5% conv. - **vegan yoghurt**13K/yr+4.8%20.1% conv. - **alpro milk**12K/yr+1.2%9.2% conv. - **lactose free yoghurt**8K/yr+72.6%14.7% conv. - **lactose free yogurt**8K/yr-12.2%13.2% conv. - **alpro vanilla**6K/yr+40.8%9.9% conv. - **vegan yogurt**6K/yr-4.3%14.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/dairy-free-yoghurt/search-terms)
## **Top dairy free yoghurt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7K6%£14K9%£21K12%£28K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alpro Greek Style Plain Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 400g**Alpro**£2.04**4.6★680 rev](https://www.amazon.co.uk/dp/B01EFRQTN0) [2**Alpro Vanilla Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g**Alpro**£2.05**4.6★1,432 rev](https://www.amazon.co.uk/dp/B01NCNQBEI) [3**The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 350g**The Coconut Collaborative**£2.56**4.5★358 rev](https://www.amazon.co.uk/dp/B01D16F5ZO) [4**Alpro Plain No Sugars Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g**Alpro**£2.05**4.7★412 rev](https://www.amazon.co.uk/dp/B0787MQ8GR) [5**Alpro No Bits Strawberry-Banana & Peach-Pear Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free 4 x 125g**Alpro**£2.25**4.6★645 rev](https://www.amazon.co.uk/dp/B015Z9OB64)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g**The Coconut Collaborative**£4.19**2 rev9mo ago](https://www.amazon.co.uk/dp/B0FWKVZKWQ) [**Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g**Alpro**£1.86**24 rev10mo ago](https://www.amazon.co.uk/dp/B0FR9MKC3B) [**The Coconut Collab Gut Health Yoghurt Light & Creamy No Added Sugar Billions of Live Cultures Vegan Plant-Based Dairy-Free 350g**The Coconut Collaborative**£2.29**53 rev1y ago](https://www.amazon.co.uk/dp/B0FD3WC7N8) [**Alpro 15 g Banana Biscuit High Protein Soya Yoghurt Alternative**Alpro**£1.32**40 rev1y ago](https://www.amazon.co.uk/dp/B0F7RLFS7B) [**Arla LactoFree Natural Yogurt 400g**Arla Lactofree**£1.50**51 rev1y ago](https://www.amazon.co.uk/dp/B0DPBCQFMX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Coconut Collab Natural Yoghurt Thick & Creamy No Added Sugar Live Cultures Vegan Plant-Based Dairy-Free 750g**The Coconut Collaborative**£4.19**5.0★**▲ 159%**](https://www.amazon.co.uk/dp/B0FWKVZKWQ) [**Arla Skyr Coconut Icelandic Style Yoghurt 450g**Arla**£1.63**4.7★**▲ 83%**](https://www.amazon.co.uk/dp/B0C6XSNM3P) [**Alpro Kids Plant Based Yoghurt Strawberry 4 x 115g**Alpro**£1.86**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B0FR9MKC3B) [**Alpro Strawberry Plant-Based & Soya Yoghurt Alternative Vegan & Dairy Free Big Pot 500g**Alpro**£1.94**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B00MI8ZG4M) [**Alpro Dark Chocolate Dessert With Calcium 4 x 125g**Alpro**£1.83**4.6★**▲ 20%**](https://www.amazon.co.uk/dp/B004P11Y0U)
**~~View all trending →~~**
## **What buyers say about dairy free yoghurt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Very nice smooth taste”*
**Value For Money**11%
*“Worth the money”*
**Flavor**9%
*“the flavour is comforting”*
**Nutritional Content**9%
*“a good protein content”*
**Quality-Overall**5%
*“The product is good as usual”*
**Vegan/Organic**4%
*“Overall, its an easy everyday vegan snack, nothing fancy”*
**Texture/Consistency-Overall**4%
*“Smooth consistency”*
**Sweetness**4%
*“feels creamy without being too thick or sweet”*
**Thickness**2%
*“It has that thick”*
**Advertised Vs Actual Product**2%
*“This product is exactly what I bought”*
### **What buyers complain about **
**Taste-Overall**16%
*“Peculiar taste”*
**Value For Money**9%
*“What a waste of money”*
**Sweetness**5%
*“It does not taste overly sweet”*
**Thickness**4%
*“The drink is fairly thick”*
**Dilute/Watery**4%
*“Very watery”*
**Texture/Consistency-Overall**3%
*“it's not awful either it just lacks being a bit creamier than some others for me”*
**Size-Overall**3%
*“The hood on them is far to big and bulky”*
**Nutritional Content**3%
*“so this isn't a product I would choose if I were dieting or for extreme circumstances like recovering from illness or as hiking supplies”*
**Strength**3%
*“far too flimsy for the weight”*
**Durability**2%
*“Milk doesnt last”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Quality-Overall**33%
**Functionality-Overall**33%
## **Common questions**
- **Is dairy free yoghurt profitable to sell on Amazon United Kingdom?**
- The niche generates £233K/yr across 54 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the dairy free yoghurt niche?**
- 10 brands and 64 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in dairy free yoghurt?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Sweetness. The return rate is 0.0%.
- **When does demand for dairy free yoghurt peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the dairy free yoghurt niche?**
- Listings span £1.17–£15.21; the average listing price is £4.15 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.
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