---
title: "Search terms — custard - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/custard/search-terms"
last_updated: "2026-07-31T16:50:35.127Z"
locale: en
meta:
  description: "Niche score 42/100 · £160K/yr market · 248K searches/yr · £2.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 42/100 · £160K/yr market · 248K searches/yr · £2.90 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — custard - Flapen"
---

# **custard**

**Skip it**

Prices mostly outside the sweet spot ($0.68–$13.86) — this niche doesn't clear our bar today.

Market size 34Growth 12Conversion 100Competition 57Returns 100Price range 0Avg price 8Brand share 2Review moat 55Quality gap 30

**Conversion**

**Incredible****22.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,297.75**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£160K**

£160K/yr · 248K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-26.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£2.90**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£0.68–£13.86**

cheapest to priciest tracked listing — scored on the share inside $15–$100