---
title: "Search terms — custard creams - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/custard-creams/search-terms"
last_updated: "2026-07-31T16:21:40.578Z"
locale: en
meta:
  description: "Niche score 34/100 · £136K/yr market · 108K searches/yr · £4.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £136K/yr market · 108K searches/yr · £4.88 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — custard creams - Flapen"
---

# **custard creams**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 30Growth 23Conversion 100Competition 0Returns 100Price range 0Avg price 14Brand share 0Review moat 50Quality gap 28

**Conversion**

**Incredible****25.8%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****1,483.6**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£136K**

£136K/yr · 108K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£4.88**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£0.73–£11.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100