---
title: "Trend — cushelle toilet rolls - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cushelle-toilet-rolls/trend"
last_updated: "2026-07-31T20:21:30.756Z"
locale: en
meta:
  description: "Niche score 47/100 · £417K/yr market · 458K searches/yr · £12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £417K/yr market · 458K searches/yr · £12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — cushelle toilet rolls - Flapen"
---

# **cushelle toilet rolls**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 37Conversion 77Competition 40Returns 99Price range 48Avg price 52Brand share 0Review moat 24Quality gap 28

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£417K**

£417K/yr · 458K searches

**Avg price**

**Good****£12.24**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.28–£24.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+9.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****5,577.53**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand