---
title: "Cushelle Toilet Rolls — £417K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cushelle-toilet-rolls"
last_updated: "2026-07-31T14:21:32.612Z"
locale: en
meta:
description: "Niche score 47/100 · £417K/yr market · 458K searches/yr · £12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £417K/yr market · 458K searches/yr · £12.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cushelle Toilet Rolls — £417K/yr Amazon UK Niche (2026) - Flapen"
---
# **cushelle toilet rolls**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 37Conversion 77Competition 40Returns 99Price range 48Avg price 52Brand share 0Review moat 24Quality gap 28
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£417K**
£417K/yr · 458K searches
**Avg price**
**Good****£12.24**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.28–£24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+9.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,577.53**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cushelle toilet rolls is a £417K/yr Amazon United Kingdom market (458K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cushelle toilet rolls market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£490K–£612K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**111**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**0%**
- Cushelle85% - Andrex6% - Velvet4% - HOUSE OF TAPES3% - SINOPHANT1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 98 weeks — +9.9% search growth over the last 90 days.
18K13KSpike '24Prime Day '25Spike '25Black Friday '25Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/cushelle-toilet-rolls/trend)
## **Top cushelle toilet rolls search terms**
- **cushelle toilet rolls**187K/yr-4.9%10.7% conv. - **sold by amazon**56K/yr+193.0%0.1% conv. - **cushelle**53K/yr-8.0%9.8% conv. - **cushelle toilet roll**36K/yr-17.1%13.0% conv. - **sold by amazon uk only products**27K/yr+74.4%0.1% conv. - **toilet roll cushelle**20K/yr-23.1%10.6% conv. - **cushelle tubeless toilet rolls**18K/yr-17.4%7.9% conv. - **amazon products sold by amazon**12K/yr+40.3%0.1% conv. - **cushelle toilet rolls 32 pack**17K/yr-11.0%10.7% conv. - **charmin toilet rolls**8K/yr-18.7%5.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cushelle-toilet-rolls/search-terms)
## **Top cushelle toilet rolls products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£42K20%£83K30%£125K40%£167K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cushelle Simply Soft Toilet Roll 24 Standard Rolls**Cushelle**£7.07**4.4★2,225 rev](https://www.amazon.co.uk/dp/B0D7RR21ZK) [2**Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified**Cushelle**£23.88**4.8★249 rev](https://www.amazon.co.uk/dp/B0DM676ZP2) [3**Cushelle Simply Soft Toilet Roll 45 Standard Rolls**Cushelle**£12.31**4.4★2,225 rev](https://www.amazon.co.uk/dp/B0D3X566ZX) [4**Cushelle Original Toilet Roll 32 Standards Rolls**Cushelle**£11.59**4.5★1,337 rev](https://www.amazon.co.uk/dp/B07BMDGLTY) [5**Cushelle Quilted Tubeless Toilet Tissue 6 Equals 9 Regular Rolls 9 Count**Cushelle**£5.28**4.7★263 rev](https://www.amazon.co.uk/dp/B0BMQN226H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified**Cushelle**£23.88**249 rev1y ago](https://www.amazon.co.uk/dp/B0DM676ZP2) [**Cushelle Simply Soft Toilet Roll 45 Standard Rolls**Cushelle**£12.31**2,225 rev1y ago](https://www.amazon.co.uk/dp/B0D3X566ZX) [**Cushelle Original Toilet Roll 30 Longer Rolls**Cushelle**£16.81**211 rev1y ago](https://www.amazon.co.uk/dp/B0D7RRXGR6) [**Cushelle Simply Soft Toilet Roll 24 Standard Rolls**Cushelle**£7.07**2,225 rev1y ago](https://www.amazon.co.uk/dp/B0D7RR21ZK) [**Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets p/roll & HOT Logo Sticker - Sold by HOUSE OF TAPES**HOUSE OF TAPES**£24.13**270 rev1y ago](https://www.amazon.co.uk/dp/B0DJ1P4MKJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SINOPHANT High Waisted Leggings for Women Buttery Soft Elastic Opaque Tummy Control Leggings Plus Size Workout Gym Yoga(Black1 S-M)**SINOPHANT**£6.37**4.4★**▲ 356%**](https://www.amazon.co.uk/dp/B07P2D25CW) [**Cushelle Quilted Toilet Roll 24 Standard Rolls 3ply Toilet Paper**Cushelle**£10.60**4.6★**▲ 214%**](https://www.amazon.co.uk/dp/B09N3M1LXC) [**Andrex Ultimate Quilt Toilet Roll - 48 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified**Andrex**£20.47**4.7★**▲ 186%**](https://www.amazon.co.uk/dp/B0B21FVHF4) [**Cushelle Quilted 50% Longer Lasting Toilet Tissue 6 Equals 9 Regular Rolls**Cushelle**£5.58**4.7★**▲ 67%**](https://www.amazon.co.uk/dp/B0C868Z7FT) [**Cushelle Quilted 3-Ply Double Size 50% Longer Soft Absorbent Rolls 32 Pack - 236 Sheets Micro Air Pockets for Extra Softness & Absorbency Longer Lasting FSC Certified**Cushelle**£23.88**4.8★**▲ 39%**](https://www.amazon.co.uk/dp/B0DM676ZP2)
**~~View all trending →~~**
## **What buyers say about cushelle toilet rolls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“Excellent Value for Money”*
**Quality-Overall**23%
*“it delivers consistent quality at a reasonable price point”*
**Soft Feel**12%
*“Amazingly soft”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Thickness**4%
*“One of my go-toes for the thick yet soft and luxurious feel”*
**Strength**2%
*“Very strong, lasts longer because you don't need to use as much”*
**Comfort-Overall**2%
*“pretty comfortable”*
**Durability**2%
*“durable”*
**Size-Overall**2%
*“fitted properly”*
**Absorbency**2%
*“very absorbent”*
### **What buyers complain about **
**Size-Overall**28%
*“Tube bigger”*
**Value For Money**15%
*“Too expensive”*
**Quality-Overall**14%
*“very cheap quality”*
**Thickness**8%
*“they actually feel thick like 3ply”*
**Hard Feel**4%
*“Not soft AT ALL”*
**Advertised Vs Actual Product**4%
*“Totally misleading”*
**Durability**3%
*“cant be used long term”*
**Shrinkage Resistance**2%
*“Shrinkflation”*
**Material Quality**1%
*“Wasnt happy with purchase toilet tissue feels like cardboard wouldnt purchase again also not that flushable”*
**Strength**1%
*“I find that they tear off too easily”*
### **Top return reasons **
**Size-Overall**16%
**Quality-Overall**13%
**Value For Money**13%
**Thin**7%
**Advertised Vs Actual Product**7%
**Moist/Dry**6%
**Ease Of Cleaning**6%
**Contamination**6%
**Water Resistance**5%
**Maintenance And Repair**3%
## **Common questions**
- **Is cushelle toilet rolls profitable to sell on Amazon United Kingdom?**
- The niche generates £417K/yr across 19 tracked products. 90-day search growth is +9.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cushelle toilet rolls niche?**
- 5 brands and 111 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cushelle toilet rolls?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.2%.
- **When does demand for cushelle toilet rolls peak?**
- Demand peaks in Nov; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cushelle toilet rolls niche?**
- Listings span £5.28–£24.13; the average listing price is £12.24 (sweet spot $15–$100). The average incumbent carries 5,578 reviews — the moat a new listing must climb.
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