---
title: "Curry Sauce — £205K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/curry-sauce"
last_updated: "2026-07-31T16:11:06.822Z"
locale: en
meta:
description: "Niche score 60/100 · £205K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £205K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curry Sauce — £205K/yr Amazon UK Niche (2026) - Flapen"
---
# **curry sauce**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 40Growth 18Conversion 90Competition 88Returns 100Price range 49Avg price 11Brand share 61Review moat 85Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Great****299.28**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£0.67–£28.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£205K**
£205K/yr · 495K searches
**Growth**
**Bad****-14.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.87**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, curry sauce is a £205K/yr Amazon United Kingdom market (495K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curry sauce market data**
- **Units sold / yr**
- **60K–80K**
- avg 500–750/product
- **Revenue / yr**
- **£232K–£310K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#225**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **13%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**29 **▲rising
**Sellers**
**90**
**Top-5 brand share**
**68%**
Top 20: 94%
**Top-5 click share**
**27%**
Top 20: 63%
**Open market**
**29%**
- Morrisons33% - Patak's19% - Sharwood's7% - Goldfish5% - Mayflower4% - Iceland3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.
13K8K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/curry-sauce/trend)
## **Top curry sauce search terms**
- **curry sauce**252K/yr-16.2%10.9% conv. - **curry**224K/yr-13.0%4.5% conv. - **curry sauces**6K/yr-22.9%6.5% conv. - **indian curry sauce**6K/yr-20.9%2.1% conv. - **indian curry**4K/yr-12.4%1.9% conv. - **indian sauce**4K/yr-23.1%7.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/curry-sauce/search-terms)
## **Top curry sauce products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£12K9%£18K12%£25K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Tikka Sauce 500g**Morrisons**£1.11**4.5★1,081 rev](https://www.amazon.co.uk/dp/B091G2HDF2) [2**Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce**Patak's**£2.16**4.5★327 rev](https://www.amazon.co.uk/dp/B015828HN6) [3**Goldfish Brand Chinese Curry Sauce Concentrate 405g**Goldfish**£2.51**4.6★1,198 rev](https://www.amazon.co.uk/dp/B006S65BN6) [4**Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4**Patak's**£1.97**4.6★312 rev](https://www.amazon.co.uk/dp/B01582A2FM) [5**Morrisons Balti Sauce 500g**Morrisons**£1.11**4.6★245 rev](https://www.amazon.co.uk/dp/B09QJ2YGH5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bisto Quick & Easy Chip Shop Curry Sauce Mix 170 g Drum (Pack of 1)**Bisto**£2.41**422 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ6864NZ) [**Morrisons Chipshop Curry Sauce Mix 160g**Morrisons**£1.59**21 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVXMZB7) [**The Authentic Food Company Takeaway Chinese Chicken Curry 350g**Take Home Takeaway**£2.13**125 rev1y ago](https://www.amazon.co.uk/dp/B0DJWGVHQX) [**Hela Delikat Curry Ketchup 800ml to refine dishes suitable for cooking or dipping typical German curry ketchup**FLAMINGO ON THE BEACH**£7.96**446 rev2y ago](https://www.amazon.co.uk/dp/B0CXF871GR) [**Chinese Curry Sauce Paste Concentrate 405g - Pack of 2 (Mild)**Goldfish Brand**£7.52**490 rev2y ago](https://www.amazon.co.uk/dp/B0DFWMGZZD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goldfish Brand Chinese Curry Sauce Concentrate 405g**Goldfish**£2.51**4.6★**▲ 153%**](https://www.amazon.co.uk/dp/B006S65BN6) [**Pataks Jalfrezi Curry Sauce 450g | Medium Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce**Patak's**£2.09**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B01582935C) [**Morrisons Chipshop Curry Sauce Mix 160g**Morrisons**£1.59**4.9★**▲ 86%**](https://www.amazon.co.uk/dp/B0FZVXMZB7) [**Sharwoods Indian Korma Curry Cooking Sauce 420g**Sharwood's**£2.44**3.9★**▲ 77%**](https://www.amazon.co.uk/dp/B017A0O2Z6) [**Bisto Quick & Easy Chip Shop Curry Sauce Mix 170 g Drum (Pack of 1)**Bisto**£2.41**4.4★**▲ 73%**](https://www.amazon.co.uk/dp/B0GJ6864NZ)
**~~View all trending →~~**
## **What buyers say about curry sauce**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“Good taste”*
**Spiciness**18%
*“Nice sauce”*
**Flavor**10%
*“The flavour is authentic”*
**Value For Money**10%
*“Excellent value for money”*
**Quality-Overall**5%
*“Excellent product”*
**Ease Of Use**4%
*“Easy to use”*
**Cooking Instructions**4%
*“It makes meals really easy to throw together”*
**Nutritional Content**1%
*“As good as takeaway food”*
**Texture/Consistency-Overall**1%
*“Very creamy and tasty”*
**Baking**1%
*“Excellent for a home made curry”*
### **What buyers complain about **
**Taste-Overall**15%
*“then it tasted better”*
**Spiciness**13%
*“not overwhelmingly hot”*
**Value For Money**11%
*“buy elsewhere much cheaper”*
**Flavor**6%
*“not a lot of flavor”*
**Quality-Overall**5%
*“Not the best”*
**Size-Overall**4%
*“I regret buying such a big bottle”*
**Texture/Consistency-Overall**3%
*“consistency way too thick and gelatinous”*
**Strength**3%
*“Its not too strong”*
**Dilute/Watery**3%
*“little bit watery”*
**Stale/Rotten/Spoiled**3%
*“one was dented”*
## **Common questions**
- **Is curry sauce profitable to sell on Amazon United Kingdom?**
- The niche generates £205K/yr across 64 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the curry sauce niche?**
- 29 brands and 90 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in curry sauce?**
- Top complaints mined from reviews: Taste-Overall, Spiciness, Value For Money. The return rate is 0.0%.
- **When does demand for curry sauce peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the curry sauce niche?**
- Listings span £0.67–£28.59; the average listing price is £3.87 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.
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