---
title: "Search terms — curry paste - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/curry-paste/search-terms"
last_updated: "2026-07-31T16:49:54.643Z"
locale: en
meta:
  description: "Niche score 54/100 · £78K/yr market · 128K searches/yr · £5.39 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £78K/yr market · 128K searches/yr · £5.39 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — curry paste - Flapen"
---

# **curry paste**

**Worth a look**

Shows low returns (0.0%), but soft demand (-27.7% this quarter) keeps it on the watch list.

Market size 20Growth 11Conversion 92Competition 85Returns 100Price range 44Avg price 15Brand share 54Review moat 87Quality gap 45

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****261.44**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.18–£26.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£78K**

£78K/yr · 128K searches

**Avg price**

**Bad****£5.39**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-27.7%**

90-day search growth — must beat 0% to launch