---
title: "Curry Paste — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/curry-paste"
last_updated: "2026-07-31T15:55:32.382Z"
locale: en
meta:
description: "Niche score 54/100 · £78K/yr market · 128K searches/yr · £5.39 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £78K/yr market · 128K searches/yr · £5.39 avg price. Soft demand (-27.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Curry Paste — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **curry paste**
**Worth a look**
Shows low returns (0.0%), but soft demand (-27.7% this quarter) keeps it on the watch list.
Market size 20Growth 11Conversion 92Competition 85Returns 100Price range 44Avg price 15Brand share 54Review moat 87Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****261.44**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.18–£26.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£78K**
£78K/yr · 128K searches
**Avg price**
**Bad****£5.39**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, curry paste is a £78K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curry paste market data**
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **£67K–£81K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **43%**
- **Out of stock**
- **2.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**102**
**Top-5 brand share**
**73%**
Top 20: 99%
**Top-5 click share**
**31%**
Top 20: 71%
**Open market**
**21%**
- Patak's45% - Goldfish Brand8% - Goldfish8% - Morrisons6% - Blue Dragon6% - Generic6%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -27.7% search growth over the last 90 days.
4K3KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/curry-paste/trend)
## **Top curry paste search terms**
- **curry paste**93K/yr-29.0%10.0% conv. - **pataks**21K/yr-15.6%9.1% conv. - **curry paste indian**5K/yr-34.0%1.9% conv. - **patak**4K/yr-26.4%10.1% conv. - **indian curry paste**4K/yr-43.5%2.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/curry-paste/search-terms)
## **Top curry paste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chinese Curry Sauce Paste Concentrate 405g - Pack of 2 (Mild)**Goldfish Brand**£7.52**4.6★490 rev](https://www.amazon.co.uk/dp/B0DFWMGZZD) [2**Goldfish Brand Chinese Curry Sauce Concentrate 405g**Goldfish**£2.51**4.6★1,198 rev](https://www.amazon.co.uk/dp/B006S65BN6) [3**Pataks Tikka Masala Paste Pots 70g | 2 Pack | Medium Spice | Authentic Indian Curry Simmer/Cooking Spice Paste**Patak's**£1.72**4.5★212 rev](https://www.amazon.co.uk/dp/B073HF9CXR) [4**Pataks The Original Madras Spice Paste 283g**Patak's**£3.12**4.5★152 rev](https://www.amazon.co.uk/dp/B0157V9C2I) [5**Chinese Curry Sauce Paste 405g (Pack of 3)| Authentic Takeaway-Style Curry Flavour | Ready-to-Use Concentrated Paste | Ideal for Stir-Fries Curries & Noodles**Generic**£9.71**4.6★37 rev](https://www.amazon.co.uk/dp/B0GFX447JY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chinese Curry Sauce Paste 405g (Pack of 3)| Authentic Takeaway-Style Curry Flavour | Ready-to-Use Concentrated Paste | Ideal for Stir-Fries Curries & Noodles**Generic**£9.71**37 rev6mo ago](https://www.amazon.co.uk/dp/B0GFX447JY) [**Mae Ploy Green Curry & Red Curry Paste Value Pack - 400g each (Pack of 2)**Mae Ploy**£6.49**407 rev1y ago](https://www.amazon.co.uk/dp/B0DBZG4437) [**Hot & Spicy Curry Sauce Paste 405g (Pack of 3) | Authentic Fiery Flavors | Ready-to-Use Curry Paste for Quick and Delicious Meals**Saras Flavours of Asia**£11.99**73 rev2y ago](https://www.amazon.co.uk/dp/B0D9YT2VVQ) [**Gold-fiish Hot & Spicy Curry Sauce & Chinese Curry Sauce 405g 2 Packs of Each (Total 4 Packs) | Authentic Flavors | Ready-to-Use Sauces for Easy and Delicious Meals**Saras Flavours of Asia**£14.92**83 rev2y ago](https://www.amazon.co.uk/dp/B0D9YT11VV) [**Pataks Korma Paste Pots 70g | 2 Pack | Mild Spice | Authentic Indian Curry Simmer/Cooking Spice Paste**Patak's**£1.65**11 rev2y ago](https://www.amazon.co.uk/dp/B0D685R42B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Goldfish Brand Chinese Curry Sauce Concentrate 405g**Goldfish**£2.51**4.6★**▲ 169%**](https://www.amazon.co.uk/dp/B006S65BN6) [**Pataks Jalfrezi Curry Sauce 450g | Medium Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce**Patak's**£2.09**4.5★**▲ 94%**](https://www.amazon.co.uk/dp/B01582935C) [**Pataks Butter Chicken Curry Sauce 450g | Mild Spice | Serves 4 | Authentic Indian Simmer/Cooking Sauce**Patak's**£2.16**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B015828HN6) [**Pataks Curry Paste Balti 283g**Patak's**£3.09**4.6★**▲ 81%**](https://www.amazon.co.uk/dp/B0157V95P2) [**Pataks Tikka Masala Curry Sauce 450g - Medium Heat - Vegetarian & Gluten Free Sauce - No Artificial Flavours or Preservatives - Authentic Indian Ready Cooking Simmer Sauce - Serves 4**Patak's**£1.97**4.6★**▲ 60%**](https://www.amazon.co.uk/dp/B01582A2FM)
**~~View all trending →~~**
## **What buyers say about curry paste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Its a lovely sauce”*
**Quality-Overall**12%
*“Great quality lime pickle”*
**Flavor**11%
*“Great fresh flavours”*
**Spiciness**10%
*“Nice spicey taste”*
**Value For Money**9%
*“Good price”*
**Ease Of Use**6%
*“Easy to use”*
**Cooking Instructions**5%
*“So great and easy to use i love it it brings out very good tast on food”*
**Ingredients-Overall**1%
*“Just like a proper chip shop curry”*
**Advertised Vs Actual Product**1%
*“As described”*
**Nutritional Content**1%
*“As good as takeaway food”*
### **What buyers complain about **
**Taste-Overall**20%
*“Tasted terrible”*
**Salt Content**17%
*“incredibly salty”*
**Flavor**10%
*“Strange flavour”*
**Quality-Overall**7%
*“Not the best”*
**Spiciness**5%
*“Too much chili”*
**Instructions/User Manual/Troubleshooting**3%
*“Im not happy also no storage instructions”*
**Size-Overall**3%
*“are big most are for 8 servings so my freezer is full”*
**Dilute/Watery**3%
*“little bit watery”*
**Chunk/Clump/Collection**1%
*“A pouch of unappetising gloop”*
**Sweetness**1%
*“tasted like sweet”*
## **Common questions**
- **Is curry paste profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 54 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the curry paste niche?**
- 19 brands and 102 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in curry paste?**
- Top complaints mined from reviews: Taste-Overall, Salt Content, Flavor. The return rate is 0.0%.
- **When does demand for curry paste peak?**
- Demand peaks in Jan; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the curry paste niche?**
- Listings span £1.18–£26.00; the average listing price is £5.39 (sweet spot $15–$100). The average incumbent carries 261 reviews — the moat a new listing must climb.
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