---
title: "Curly Wurly — £52K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/curly-wurly"
last_updated: "2026-07-31T17:09:04.551Z"
locale: en
meta:
description: "Niche score 36/100 · £52K/yr market · 56K searches/yr · £9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £52K/yr market · 56K searches/yr · £9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Curly Wurly — £52K/yr Amazon UK Niche (2026) - Flapen"
---
# **curly wurly**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 19Conversion 84Competition 15Returns 100Price range 28Avg price 32Brand share 0Review moat 75Quality gap 35
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****516**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.79**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.32–£20.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****82%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£52K**
£52K/yr · 56K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, curly wurly is a £52K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **curly wurly market data**
- **Units sold / yr**
- **6K–8K**
- avg 500–750/product
- **Revenue / yr**
- **£59K–£78K**
- units × avg price
- **Conversion rate**
- **9.4%**
- **Avg BSR**
- **#647**
- **Page quality**
- **0%**
- **Prime**
- **44%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**82%**
Top 20: 100%
**Open market**
**0%**
- Cadbury51% - Khudadad28% - Baking Friends11% - Curly Wurly6% - SHANZA DEPARTMENTAL'S4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -12.6% search growth over the last 90 days.
3K2KSpike '25Holiday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/curly-wurly/trend)
## **Top curly wurly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£21K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Chocolate Bar Bundle with Curly Wurly Fun & Chewy Chocolate Treat Selection For Snacking gifting lunchboxes party bags and on-the-go treats. (20x)**Khudadad**£8.13**4.3★71 rev](https://www.amazon.co.uk/dp/B0F7J17TSC) [2**Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)**Cadbury**£1.32**4.6★133 rev](https://www.amazon.co.uk/dp/B0F2FPMY4S) [3**Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates**Baking Friends**£7.61**4.4★12 rev](https://www.amazon.co.uk/dp/B09C29B981) [4**Cadbury Milk Chocolate Curly Wurly Squirlies 100 g (Pack of 1)**Cadbury**£1.56**4.7★57 rev](https://www.amazon.co.uk/dp/B0DTV5HHKQ) [5**Cadbury Curly Wurly Chocolate Bar 1.032 kg**Cadbury**£17.36**5.0★15 rev](https://www.amazon.co.uk/dp/B08QNW3KLY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chocolate Bar Bundle with Curly Wurly Fun & Chewy Chocolate Treat Selection For Snacking gifting lunchboxes party bags and on-the-go treats. (20x)**Khudadad**£8.13**71 rev1y ago](https://www.amazon.co.uk/dp/B0F7J17TSC) [**Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)**Cadbury**£1.32**133 rev1y ago](https://www.amazon.co.uk/dp/B0F2FPMY4S) [**Cadbury Milk Chocolate Curly Wurly Squirlies 100 g (Pack of 1)**Cadbury**£1.56**57 rev1y ago](https://www.amazon.co.uk/dp/B0DTV5HHKQ) [**Curly Wurly Chocolate Bars 21.5 g Pack of 10**SHANZA DEPARTMENTAL'S**£5.39**17 rev1y ago](https://www.amazon.co.uk/dp/B0DJ82JPFX) [**Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates**Baking Friends**£7.61**12 rev5y ago](https://www.amazon.co.uk/dp/B09C29B981)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Curly Wurly Chocolate Hamper Gift Chocolates Sweet Box Great Treat Box - 7 Full Size Bars Chocolates**Baking Friends**£7.61**4.4★**▲ 47%**](https://www.amazon.co.uk/dp/B09C29B981) [**Cadbury Milk Chocolate Curly Wurly Bar 4 bar pack 86 g (Pack of 4 Bars)**Cadbury**£1.32**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B0F2FPMY4S) [**Cadbury Curly Wurly Bar (Pack of 60)**Cadbury**£19.55**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B002RGWKRQ) [**Cadbury Curly Wurly Chocolate Bar 1.032 kg**Cadbury**£17.36**5.0★**▲ 11%**](https://www.amazon.co.uk/dp/B08QNW3KLY) [**Cadbury Curly Wurly Chocolate Bar 1-Ounce (Pack of 20)**Cadbury**£6.95**4.6★**— 4%**](https://www.amazon.co.uk/dp/B005CFCA0G)
**~~View all trending →~~**
## **What buyers say about curly wurly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“loved loved Curly Wurly tasty bars”*
**Value For Money**20%
*“Well worth the money”*
**Flavor**10%
*“Great deal for chocolates”*
**Size-Overall**7%
*“Value for money just the right size for lunch boxes the quality is good”*
**Nutritional Content**7%
*“Good for gluten free”*
**Quality-Overall**7%
*“Good quality”*
**Sweetness**3%
*“These small pieces are great for a quick sweet kick or to share”*
**Ease Of Chewing/Swallowing**3%
*“Yummy curly wurly - chewy”*
### **What buyers complain about **
**Size-Overall**50%
*“smaller than used to be”*
**Value For Money**10%
*“Very sad especially as the price is more that double”*
**Stale/Rotten/Spoiled**10%
*“they are very morerish”*
## **Common questions**
- **Is curly wurly profitable to sell on Amazon United Kingdom?**
- The niche generates £52K/yr across 9 tracked products. 90-day search growth is -12.6%. Flapen's verdict: Skip it (36/100).
- **How competitive is the curly wurly niche?**
- 5 brands and 53 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in curly wurly?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for curly wurly peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the curly wurly niche?**
- Listings span £1.32–£20.27; the average listing price is £9.79 (sweet spot $15–$100). The average incumbent carries 516 reviews — the moat a new listing must climb.
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