---
title: "Cup Noodles — £254K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cup-noodles"
last_updated: "2026-07-31T14:11:20.857Z"
locale: en
meta:
description: "Niche score 56/100 · £254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £254K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cup Noodles — £254K/yr Amazon UK Niche (2026) - Flapen"
---
# **cup noodles**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 47Growth 20Conversion 85Competition 85Returns 100Price range 61Avg price 27Brand share 28Review moat 72Quality gap 38
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Review moat**
**Good****634.08**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£0.89–£37.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£254K**
£254K/yr · 286K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.28**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-10.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cup noodles is a £254K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct. Verdict: Worth a look — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cup noodles market data**
- **Units sold / yr**
- **30K–40K**
- avg 500–750/product
- **Revenue / yr**
- **£278K–£371K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#193**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **27%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**108**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 75%
**Open market**
**9%**
- NISSIN68% - Nongshim7% - WaNaHong5% - Hime4% - Emma Basic4% - Nissin3% - Open — no brand owns it (9 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.6% search growth over the last 90 days.
8K6KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/cup-noodles/trend)
## **Top cup noodles search terms**
- **soba noodles**98K/yr-1.7%11.3% conv. - **cup noodles**72K/yr-14.4%3.4% conv. - **soba**25K/yr-10.3%15.1% conv. - **nissin cup noodles**22K/yr-5.1%3.5% conv. - **cup noodle**16K/yr-30.8%3.5% conv. - **shin cup noodles**8K/yr-13.5%9.6% conv. - **cup noodles nissin**10K/yr-35.0%1.8% conv. - **noodle cup**8K/yr-29.5%2.1% conv. - **nongshim cup noodles**6K/yr-19.8%5.1% conv. - **shin ramyun cup**3K/yr+8.4%6.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cup-noodles/search-terms)
## **Top cup noodles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£8K6%£15K9%£23K12%£31K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NISSIN Cup Noodles Soba Wok Style Chilli Flavoured 92 g (8-Pack)**NISSIN**£11.42**4.8★177 rev](https://www.amazon.co.uk/dp/B0B4BRLYJ5) [2**NISSIN Cup Noodles Soba Wok Style Teriyaki 90 g Pot (8-Pack)**NISSIN**£11.01**4.8★74 rev](https://www.amazon.co.uk/dp/B0B4BSFL2P) [3**NISSIN Cup Noodles Chicken Teriyaki Flavour 70 g Pot (8-Pack)**NISSIN**£9.52**4.5★180 rev](https://www.amazon.co.uk/dp/B0BPMR9JHY) [4**NISSIN Soba Wok Style Yakitori Chicken Instant Noodles 89 g**NISSIN**£1.51**4.4★592 rev](https://www.amazon.co.uk/dp/B073JCC8HS) [5**NISSIN Soba Wok Style Classic Flavoured Instant Noodles 109 g (9-Pack)**NISSIN**£8.79**4.7★94 rev](https://www.amazon.co.uk/dp/B06XWXWRPR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Shin Cup Noodles Big Bowl 114g Each (Pack 16) - Nong Shim Shin Instant Noodles Korean Style Traditional Spicy - Excellent for Snack and Soups**EDE Group**£22.29**31 rev1y ago](https://www.amazon.co.uk/dp/B0FH54VCDF) [**NISSIN Soba Big Yakitori Chicken Instant Noodles 113 g (6-Pack)**NISSIN**£11.29**23 rev1y ago](https://www.amazon.co.uk/dp/B0FFH9W82Y) [**NISSIN Soba Big Classic Instant Wok Style Noodles 113 g (6-Pack)**NISSIN**£11.69**7 rev1y ago](https://www.amazon.co.uk/dp/B0F849XHVN) [**NISSIN Cup Noodles Soba Wok Style Japanese Curry Flavour 90 g (8-Pack)**NISSIN**£12.80**10 rev1y ago](https://www.amazon.co.uk/dp/B0F6YSMYC5) [**Emma Basic - Soba Noodles 250g | source of protein | quick cooking time | Vegan**Emma Basic**£1.58**52 rev1y ago](https://www.amazon.co.uk/dp/B0DMXFPDD3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NISSIN Cup Noodles Soba Wok Style Japanese Curry Flavour 90 g (8-Pack)**NISSIN**£12.80**4.6★**▲ 244%**](https://www.amazon.co.uk/dp/B0F6YSMYC5) [**NISSIN Soba Big Classic Instant Wok Style Noodles 113 g (6-Pack)**NISSIN**£11.69**5.0★**▲ 107%**](https://www.amazon.co.uk/dp/B0F849XHVN) [**NISSIN Cup Noodles Soba Wok Style Teriyaki 90 g Pot (8-Pack)**NISSIN**£11.01**4.8★**▲ 82%**](https://www.amazon.co.uk/dp/B0B4BSFL2P) [**NISSIN Soba Wok Style Yakitori Chicken Instant Noodles 110 g (9-Pack)**NISSIN**£8.98**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B0BPMQF4NQ) [**NISSIN Soba Wok Style Yakitori Chicken Instant Noodles 89 g**NISSIN**£1.51**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B073JCC8HS)
**~~View all trending →~~**
## **What buyers say about cup noodles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**46%
*“Fantastic Taste”*
**Value For Money**13%
*“Good deal”*
**Flavor**11%
*“Really nice flavour easy to make”*
**Ease Of Use**5%
*“convenient they are”*
**Spiciness**4%
*“Lovely and spicy”*
**Cooking Instructions**3%
*“The great thing about them is how they are prepared”*
**Quality-Overall**3%
*“Easy to make quality snack”*
**Size-Overall**2%
*“The cup is the perfect size”*
**Health Benefits-Overall**2%
*“Well worth the money for a snack”*
**Advertised Vs Actual Product**1%
*“does the job perfectly”*
### **What buyers complain about **
**Taste-Overall**16%
*“The cheese and chicken ones are very bland, the small seasoning sachet did not flavour the noodles well”*
**Spiciness**13%
*“Too chilli hot”*
**Value For Money**10%
*“You can probably buy them cheaper elsewhere”*
**Flavor**9%
*“Wrong flavour sent”*
**Quality-Overall**5%
*“Not the best”*
**Nutritional Content**4%
*“Not gluten free”*
**Smell**4%
*“Not the smell of kettle and water”*
**Cooking Instructions**3%
*“When I dont feel like cooking properly or just want something fast”*
**Salt Content**3%
*“very high sugar/salt”*
**Stale/Rotten/Spoiled**3%
*“Very bland”*
## **Common questions**
- **Is cup noodles profitable to sell on Amazon United Kingdom?**
- The niche generates £254K/yr across 48 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -10.6%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the cup noodles niche?**
- 15 brands and 108 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in cup noodles?**
- Top complaints mined from reviews: Taste-Overall, Spiciness, Value For Money. The return rate is 0.0%.
- **When does demand for cup noodles peak?**
- Demand peaks in Oct; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the cup noodles niche?**
- Listings span £0.89–£37.47; the average listing price is £9.28 (sweet spot $15–$100). The average incumbent carries 634 reviews — the moat a new listing must climb.
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