---
title: "Products — cup a soup - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cup-a-soup/products"
last_updated: "2026-07-31T17:06:53.580Z"
locale: en
meta:
  description: "Niche score 51/100 · £212K/yr market · 279K searches/yr · £4.86 avg price. Soft demand (-40.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £212K/yr market · 279K searches/yr · £4.86 avg price. Soft demand (-40.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — cup a soup - Flapen"
---

# **cup a soup**

**Worth a look**

Shows low returns (0.0%), but soft demand (-40.7% this quarter) keeps it on the watch list.

Market size 41Growth 5Conversion 97Competition 80Returns 100Price range 26Avg price 14Brand share 16Review moat 86Quality gap 48

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.6%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****285.98**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Great****35%**

top-5 click share — an open shelf

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£212K**

£212K/yr · 279K searches

**Price range**

**Okay****£1.04–£19.99**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Bad****94%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£4.86**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-40.7%**

90-day search growth — must beat 0% to launch