---
title: "Cup a Soup — £212K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cup-a-soup"
last_updated: "2026-07-31T16:03:47.437Z"
locale: en
meta:
description: "Niche score 51/100 · £212K/yr market · 279K searches/yr · £4.86 avg price. Soft demand (-40.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £212K/yr market · 279K searches/yr · £4.86 avg price. Soft demand (-40.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cup a Soup — £212K/yr Amazon UK Niche (2026) - Flapen"
---
# **cup a soup**
**Worth a look**
Shows low returns (0.0%), but soft demand (-40.7% this quarter) keeps it on the watch list.
Market size 41Growth 5Conversion 97Competition 80Returns 100Price range 26Avg price 14Brand share 16Review moat 86Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****285.98**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£212K**
£212K/yr · 279K searches
**Price range**
**Okay****£1.04–£19.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.86**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-40.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cup a soup is a £212K/yr Amazon United Kingdom market (279K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cup a soup market data**
- **Units sold / yr**
- **50K–60K**
- avg 750–1,000/product
- **Revenue / yr**
- **£243K–£292K**
- units × avg price
- **Conversion rate**
- **15.6%**
- **Avg BSR**
- **#162**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **20%**
- **Out of stock**
- **5.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**10 **▼falling
**Sellers**
**69**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 74%
**Open market**
**5%**
- Batchelors76% - HEINZ6% - Morrisons5% - Cc1st Customers Come 1st4% - Knorr3% - Ainsley Harriott2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.7% search growth over the last 90 days.
10K6KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/cup-a-soup/trend)
## **Top cup a soup search terms**
- **cup a soup**129K/yr-43.9%17.4% conv. - **cuppa soup**37K/yr-38.8%15.6% conv. - **batchelors cup a soup**20K/yr-42.4%8.5% conv. - **packet soup**20K/yr-41.0%8.9% conv. - **cup soup**18K/yr-38.6%9.0% conv. - **cup of soup**14K/yr-41.4%11.5% conv. - **cupasoups**11K/yr-18.7%9.7% conv. - **instant soup**12K/yr-35.7%3.9% conv. - **cup a soup multipack**7K/yr-23.7%7.5% conv. - **slim a soup**7K/yr-43.4%7.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cup-a-soup/search-terms)
## **Top cup a soup products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£8K8%£17K12%£25K16%£34K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Batchelors Cup a Soup Cream of Vegetable Instant Soup 4 Sachets 122 g**Batchelors**£1.41**4.6★1,463 rev](https://www.amazon.co.uk/dp/B004G941VU) [2**Batchelors Cup a Soup Mushroom Instant Soup 4 Sachets 99 g**Batchelors**£1.35**4.4★444 rev](https://www.amazon.co.uk/dp/B017A0EZ9Y) [3**Batchelors Cup a Soup Tomato Instant Soup 4 Sachets 93 g**Batchelors**£1.42**4.5★351 rev](https://www.amazon.co.uk/dp/B009KM788G) [4**Batchelors Cup a Soup Chicken 4 Instant Soup Sachets 81g**Batchelors**£1.68**4.6★485 rev](https://www.amazon.co.uk/dp/B014R3RYPO) [5**Batchelors Cup a Soup Variety Pack - Potato & Leek Chicken Minestrone Cream of Vegetable Cream of Asparagus - 20 Servings 5 Flavors Total 521g**Cc1st Customers Come 1st**£16.87**4.6★69 rev](https://www.amazon.co.uk/dp/B0CH91MXNW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Cream Of Chicken Cup Soup 120g**Morrisons**£1.06**38 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVJRZ5) [**Batchelors Cup a Soup Cheese & Broccoli Instant Soup Sachets 4 Sachets**Batchelors**£1.52**140 rev1y ago](https://www.amazon.co.uk/dp/B0DC71GS7J) [**Batchelors Cup a Soup Variety Pack - Potato & Leek Chicken Minestrone Cream of Vegetable Cream of Asparagus - 20 Servings 5 Flavors Total 521g**Cc1st Customers Come 1st**£16.87**69 rev2y ago](https://www.amazon.co.uk/dp/B0CH91MXNW) [**Batchelors Cup a Soup Chicken Instant Soup Total 36 Sachets**Batchelors**£13.47**140 rev3y ago](https://www.amazon.co.uk/dp/B0CB934R18) [**Batchelors Cup a Soup Tomato & Vegetable 36 Sachets**Batchelors**£13.39**59 rev3y ago](https://www.amazon.co.uk/dp/B0CB92JZHR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Batchelors Cup A Soup 4 Chicken Noodle Instant Soup 4 Sachets Per 94 g Box (Pack of 1)**Batchelors**£1.71**4.3★**▲ 70%**](https://www.amazon.co.uk/dp/B015DVBOOQ) [**Heinz Cream of Tomato with Chilli Cup Soup 4 x 22.5g (90g)**HEINZ**£1.53**4.5★**▲ 50%**](https://www.amazon.co.uk/dp/B015O56D5Q) [**Batchelors Cup a Soup Cream of Vegetable Instant Soup 4 Sachets 122 g**Batchelors**£1.41**4.6★**▲ 34%**](https://www.amazon.co.uk/dp/B004G941VU) [**Batchelors Cup a Soup Golden Vegetable Instant Soup 36 Sachets**Batchelors**£12.72**4.5★**▲ 34%**](https://www.amazon.co.uk/dp/B01K8TFWNW) [**Batchelors Cup a Soup Chicken 4 Instant Soup Sachets 81g**Batchelors**£1.68**4.6★**▲ 30%**](https://www.amazon.co.uk/dp/B014R3RYPO)
**~~View all trending →~~**
## **What buyers say about cup a soup**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Very nice snack”*
**Flavor**16%
*“Chicken flavour”*
**Value For Money**9%
*“Good price”*
**Ease Of Use**4%
*“So Easy”*
**Quality-Overall**3%
*“Good quality soup”*
**Cooking Instructions**3%
*“Perfect for making stews”*
**Advertised Vs Actual Product**3%
*“As they advertise”*
**Spiciness**3%
*“I like slightly spicy food”*
**Nutritional Content**2%
*“Delicious, convenient and healthy - so glad I found them”*
**Thickness**2%
*“It's thick and creamy with a lovely cheese hit - ideal for anytime you need one of those wonderful warm cuddle in a cup moments or, like me, a tasty cup of soup to have with your lunch”*
### **What buyers complain about **
**Taste-Overall**17%
*“Not good taste”*
**Flavor**12%
*“Very weak flavour, wouldn't”*
**Value For Money**10%
*“A little expensive”*
**Salt Content**7%
*“lacks salt”*
**Thickness**6%
*“they turn out thick”*
**Stale/Rotten/Spoiled**5%
*“Not very noodley”*
**Spiciness**5%
*“Too Spicy”*
**Dilute/Watery**4%
*“as a last resort. found the cans too watery”*
**Nutritional Content**2%
*“But on actual packets no gluten free symbol says may contain gluten”*
**Ingredients-Overall**2%
*“Tasteless, weak, lacking substance”*
## **Common questions**
- **Is cup a soup profitable to sell on Amazon United Kingdom?**
- The niche generates £212K/yr across 45 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the cup a soup niche?**
- 10 brands and 69 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in cup a soup?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **When does demand for cup a soup peak?**
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the cup a soup niche?**
- Listings span £1.04–£19.99; the average listing price is £4.86 (sweet spot $15–$100). The average incumbent carries 286 reviews — the moat a new listing must climb.
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