---
title: "Cumin — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cumin"
last_updated: "2026-07-31T15:55:45.098Z"
locale: en
meta:
description: "Niche score 41/100 · £131K/yr market · 119K searches/yr · £4.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £131K/yr market · 119K searches/yr · £4.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cumin — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **cumin**
**Skip it**
Prices mostly outside the sweet spot ($0.97–$9.98) — this niche doesn't clear our bar today.
Market size 29Growth 14Conversion 100Competition 29Returns 100Price range 0Avg price 13Brand share 36Review moat 85Quality gap 19
**Conversion**
**Incredible****24.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****307.63**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****£131K**
£131K/yr · 119K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-21.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.57**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.97–£9.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cumin is a £131K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cumin market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£114K–£137K**
- units × avg price
- **Conversion rate**
- **24.1%**
- **Avg BSR**
- **#12**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **42%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**55**
**Top-5 brand share**
**84%**
Top 20: 97%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**13%**
- Old India32% - Morrisons20% - Schwartz14% - Rajah9% - indus8% - Eastanbul3% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -21.1% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/cumin/trend)
## **Top cumin search terms**
- **cumin powder**55K/yr-24.6%20.1% conv. - **cumin**40K/yr-16.1%24.3% conv. - **ground cumin**17K/yr-21.4%20.0% conv. - **ground cumin powder**4K/yr-26.3%22.0% conv. - **jeera powder**3K/yr-17.8%8.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cumin/search-terms)
## **Top cumin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£26K30%£39K40%£52K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Old India Cumin Powder 250g**Old India**£3.81**4.7★832 rev](https://www.amazon.co.uk/dp/B083P4JZS5) [2**Morrisonsground Cumin 33g**Morrisons**£1.18**4.5★518 rev](https://www.amazon.co.uk/dp/B07VNTC7KQ) [3**Old India Ground Cumin 500g**Old India**£5.67**4.7★466 rev](https://www.amazon.co.uk/dp/B08LVGM7WS) [4**Schwartz Ground Cumin 37g**Schwartz**£1.98**4.6★292 rev](https://www.amazon.co.uk/dp/B07H29N2TT) [5**Indus Cumin Powder Ground 100g**indus**£1.29**4.6★3 rev](https://www.amazon.co.uk/dp/B0GQC62LPY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100g Natco Ground Cumin - 2 Pack**SOMCO**£6.02**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GS699X8P) [**Indus Cumin Powder Ground 100g**indus**£1.29**3 rev4mo ago](https://www.amazon.co.uk/dp/B0GQC62LPY) [**Laila Cumin Powder 100g**LAILA**£0.97**2 rev1y ago](https://www.amazon.co.uk/dp/B0DN6HP79S) [**Eastanbul Cumin Powder 180g Jeera Seeds Ground from Top-Notch Whole Cumin Seeds Ground Cumin Powder AKA Comina Molido Cummin Comino**Eastanbul**£5.91**62 rev2y ago](https://www.amazon.co.uk/dp/B0CZS6TQXK) [**Schwartz Ground Cumin Refill Pack 30g**Schwartz**£1.41**13 rev2y ago](https://www.amazon.co.uk/dp/B0D1YM7S8Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**100g Natco Ground Cumin - 2 Pack**SOMCO**£6.02**5.0★**▲ 307%**](https://www.amazon.co.uk/dp/B0GS699X8P) [**Laila Cumin Powder 100g**LAILA**£0.97**5.0★**▲ 300%**](https://www.amazon.co.uk/dp/B0DN6HP79S) [**Eastanbul Cumin Powder 180g Jeera Seeds Ground from Top-Notch Whole Cumin Seeds Ground Cumin Powder AKA Comina Molido Cummin Comino**Eastanbul**£5.91**4.4★**▲ 270%**](https://www.amazon.co.uk/dp/B0CZS6TQXK) [**Indus Cumin Powder Ground 100g**indus**£1.29**4.6★**▲ 161%**](https://www.amazon.co.uk/dp/B0GQC62LPY) [**East End Pure Ground Cumin Premium Quality Jeera Powder 100g**--**£4.08**4.6★**▲ 139%**](https://www.amazon.co.uk/dp/B07K2X9XK5)
**~~View all trending →~~**
## **What buyers say about cumin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Very good quality spice”*
**Value For Money**21%
*“Excellent value”*
**Taste-Overall**14%
*“Taste great in my curries”*
**Spiciness**11%
*“Fresh ground spices”*
**Flavor**8%
*“Nice flavour & strength”*
**Smell**7%
*“As soon as you smell the cumin you can tell its good quality”*
**Locally Manufactured**4%
**Eco Friendliness**4%
*“eco friendly”*
**Ingredients-Overall**2%
*“Good Company and nice selection of spices”*
**Dietary Certification**2%
*“this product is declared pure”*
### **What buyers complain about **
**Ingredients-Overall**33%
*“If this doesnt meet your ground cumin requirements then I dont know what will”*
**Value For Money**33%
*“overpriced item”*
**Quality-Overall**11%
*“Bad quality of the product”*
**Smell**11%
*“The product doesn't smell or taste like coriander at all”*
**Flavor**11%
*“making it pretty much useless to be used as a key flavor component in my cooking”*
## **Common questions**
- **Is cumin profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cumin niche?**
- 13 brands and 55 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in cumin?**
- Top complaints mined from reviews: Ingredients-Overall, Value For Money, Quality-Overall. The return rate is 0.0%.
- **When does demand for cumin peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the cumin niche?**
- Listings span £0.97–£9.98; the average listing price is £4.57 (sweet spot $15–$100). The average incumbent carries 308 reviews — the moat a new listing must climb.
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