---
title: "Cucumber — £991K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cucumber"
last_updated: "2026-07-31T14:57:39.709Z"
locale: en
meta:
description: "Niche score 55/100 · £991K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £991K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cucumber — £991K/yr Amazon UK Niche (2026) - Flapen"
---
# **cucumber**
**Worth a look**
Shows searches that convert (37.2% search→purchase), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 77Growth 63Conversion 100Competition 52Returns 100Price range 0Avg price 4Brand share 0Review moat 47Quality gap 37
**Conversion**
**Incredible****37.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£991K**
£991K/yr · 1.8M searches
**Growth**
**Good****+41.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,789.17**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£1.45**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.73–£3.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cucumber is a £991K/yr Amazon United Kingdom market (1.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cucumber market data**
- **Units sold / yr**
- **600K–800K**
- avg 30,000–40,000/product
- **Revenue / yr**
- **£870K–£1.2M**
- units × avg price
- **Conversion rate**
- **37.2%**
- **Avg BSR**
- **#1**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**12**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 94%
**Open market**
**0%**
- Morrisons77% - by Amazon15% - Florette6% - Little Leaves2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +41.1% search growth over the last 90 days.
70K50KSpike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/cucumber/trend)
## **Top cucumber search terms**
- **salad**986K/yr+49.4%20.8% conv. - **cucumber**594K/yr+21.4%39.8% conv. - **salad leaves**33K/yr+141.6%21.6% conv. - **mini cucumber**41K/yr+13.2%19.7% conv. - **salads**29K/yr+78.1%6.4% conv. - **baby cucumber**27K/yr+57.5%15.3% conv. - **salad bag**27K/yr+156.1%21.6% conv. - **organic cucumber**19K/yr+53.3%16.9% conv. - **mixed salad**15K/yr+20.7%20.1% conv. - **cucumbers**8K/yr+26.0%19.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cucumber/search-terms)
## **Top cucumber products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£99K20%£198K30%£297K40%£396K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Whole Cucumber**Morrisons**£0.98**4.7★11,342 rev](https://www.amazon.co.uk/dp/B01MDOBUCC) [2**by Amazon Cucumber Single**by Amazon**£0.94**4.6★2,952 rev](https://www.amazon.co.uk/dp/B0863J9YS3) [3**Morrisons Bistro Salad 160 g**Morrisons**£1.65**4.5★1,416 rev](https://www.amazon.co.uk/dp/B089FYGFHG) [4**Italian Style Salad 80g**Morrisons**£1.13**4.4★477 rev](https://www.amazon.co.uk/dp/B0BWSHH5HP) [5**M MKT ST LARGE CUCUMBER**Morrisons**£1.19**4.6★1,313 rev](https://www.amazon.co.uk/dp/B07C44PNZ4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Sweet and Crunchy Salad 250g**Morrisons**£1.09**12 rev3mo ago](https://www.amazon.co.uk/dp/B0GY59J5R8) [**Savers Salad Peppers Pack of 3**Morrisons**£1.83**1,276 rev1y ago](https://www.amazon.co.uk/dp/B0DG961T4P) [**Morrisons Classic Crunchy Salad 455g**Morrisons**£3.24**250 rev2y ago](https://www.amazon.co.uk/dp/B0D66VK4P2) [**Morrisons The Best Piccolina Vine Tomatoes 220g**Morrisons**£2.28**827 rev2y ago](https://www.amazon.co.uk/dp/B0CTKJV37W) [**Morrisons The Best Sweet Baby Peppers 200g**Morrisons**£1.95**690 rev2y ago](https://www.amazon.co.uk/dp/B0CFVJMZWB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Sweet and Crunchy Salad 250g**Morrisons**£1.09**4.6★**▲ 166%**](https://www.amazon.co.uk/dp/B0GY59J5R8) [**Italian Style Salad 80g**Morrisons**£1.13**4.4★**▲ 95%**](https://www.amazon.co.uk/dp/B0BWSHH5HP) [**Morrisons The Best Sweet Baby Peppers 200g**Morrisons**£1.95**4.6★**▲ 70%**](https://www.amazon.co.uk/dp/B0CFVJMZWB) [**Morrisons Bistro Salad 160 g**Morrisons**£1.65**4.5★**▲ 50%**](https://www.amazon.co.uk/dp/B089FYGFHG) [**Little Leaves Mixed Leaves 125g**Little Leaves**£1.23**4.5★**▲ 42%**](https://www.amazon.co.uk/dp/B07Q2DJ3FP)
**~~View all trending →~~**
## **What buyers say about cucumber**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Freshness**30%
*“It arrived fresh”*
**Taste-Overall**21%
*“Nice quick and tasty salad”*
**Quality-Overall**9%
*“Great selection”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Crispiness**7%
*“Fresh and crispy”*
**Value For Money**5%
*“worth it”*
**Sweetness**3%
*“sweet baby peppers”*
**Size-Overall**3%
*“Very good size”*
**Spiciness**3%
*“Nice peppers”*
**Flavor**3%
*“Plenty of juicy flavour with crispy goodness”*
### **What buyers complain about **
**Size-Overall**16%
*“this large one”*
**Value For Money**15%
*“are getting too expensive to justify buying all the time”*
**Taste-Overall**14%
*“Salad has a rather odd taste compared to other crunchy salad from supermarkets”*
**Stale/Rotten/Spoiled**12%
*“Not fresh”*
**Quality-Overall**11%
*“Bad quality”*
**Moist/Dry**6%
*“Dry”*
**Durability**6%
*“Went off next day”*
**Dilute/Watery**5%
*“Bland and watery”*
**Flavor**4%
*“Sadly the beetroot had very little flavour of the sweet chilli”*
**Hard Feel**3%
*“Hard and firm cucumber”*
## **Common questions**
- **Is cucumber profitable to sell on Amazon United Kingdom?**
- The niche generates £991K/yr across 24 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +41.1%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the cucumber niche?**
- 4 brands and 12 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cucumber?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for cucumber peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the cucumber niche?**
- Listings span £0.73–£3.24; the average listing price is £1.45 (sweet spot $15–$100). The average incumbent carries 1,789 reviews — the moat a new listing must climb.
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