---
title: "Crispy Chilli Oil — £365K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/crispy-chilli-oil"
last_updated: "2026-07-31T16:03:40.489Z"
locale: en
meta:
description: "Niche score 53/100 · £365K/yr market · 372K searches/yr · £8.10 avg price. Soft demand (-35.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £365K/yr market · 372K searches/yr · £8.10 avg price. Soft demand (-35.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crispy Chilli Oil — £365K/yr Amazon UK Niche (2026) - Flapen"
---
# **crispy chilli oil**
**Worth a look**
Shows low returns (0.0%), but soft demand (-35.9% this quarter) keeps it on the watch list.
Market size 54Growth 7Conversion 95Competition 59Returns 100Price range 13Avg price 22Brand share 58Review moat 71Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****653.58**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£365K**
£365K/yr · 372K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.10**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.42–£16.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-35.9%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, crispy chilli oil is a £365K/yr Amazon United Kingdom market (372K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crispy chilli oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£324K–£405K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#201**
- **Page quality**
- **0%**
- **Prime**
- **62%**
- **Sponsored**
- **85%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**23%**
- LAO GAN MA38% - Zen Group10% - EDE Group8% - WaNaHong8% - Blissify7% - Woolf's Kitchen7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.9% search growth over the last 90 days.
10K6KSpike '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/crispy-chilli-oil/trend)
## **Top crispy chilli oil search terms**
- **crispy chilli oil**115K/yr-49.3%13.3% conv. - **chilli crisp**69K/yr-23.6%10.9% conv. - **laoganma crispy chilli oil**39K/yr-39.3%17.2% conv. - **crispy chili oil**10K/yr+113.1%12.8% conv. - **chili crisp**20K/yr-16.3%10.2% conv. - **chilli crunch**16K/yr-22.9%5.8% conv. - **lao gan ma**21K/yr-42.2%9.3% conv. - **lao gan ma crispy chilli oil**16K/yr-36.4%13.8% conv. - **chilli crisp oil**15K/yr-51.6%10.0% conv. - **crispy chilli**10K/yr-33.1%11.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/crispy-chilli-oil/search-terms)
## **Top crispy chilli oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£15K8%£29K12%£44K16%£58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Laoganma Crispy Chilli in Oil 210g (Pack of 3)**LAO GAN MA**£8.97**4.5★812 rev](https://www.amazon.co.uk/dp/B091NDMPGN) [2**Laogan ma Crispy Chilli in Oil 670g**LAO GAN MA**£11.15**4.6★1,520 rev](https://www.amazon.co.uk/dp/B01BJ0Z92I) [3**Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips**Zen Group**£6.41**4.5★41 rev](https://www.amazon.co.uk/dp/B0GKWX6NTG) [4**WaNaHong Laoganma Crispy Chilli in Oil (Pack of 4)**WaNaHong**£12.12**4.6★484 rev](https://www.amazon.co.uk/dp/B0835885LT) [5**Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping**Blissify**£8.89**4.0★18 rev](https://www.amazon.co.uk/dp/B0FYSBZZSD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laoganma Crispy Chilli Oil 3 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping**EDE Group**£8.94**0 rev3w ago](https://www.amazon.co.uk/dp/B0H74WYH3T) [**Laoganma Crispy Chilli Oil 1 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping**EDE Group**£5.51**88 rev1mo ago](https://www.amazon.co.uk/dp/B0FFBQBBKD) [**Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans**LAO GAN MA**£7.58**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GXGJGW8T) [**Lao Gan Ma Crispy Chilli Oil 210g Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans**LAO GAN MA**£5.56**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GXGRSSCJ) [**Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips**Zen Group**£6.41**41 rev5mo ago](https://www.amazon.co.uk/dp/B0GKWX6NTG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Laoganma Crispy Chilli Oil 3 Pack (210g Each) Chinese Chilli Oil with Crunchy Texture and Premium Ingredients for Cooking Dipping and Topping**EDE Group**£8.94**0.0★**▲ 362%**](https://www.amazon.co.uk/dp/B0H74WYH3T) [**Lao Gan Ma Crispy Chilli Oil 210g Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans**LAO GAN MA**£5.56**3.8★**▲ 359%**](https://www.amazon.co.uk/dp/B0GXGRSSCJ) [**Crispy Chilli Oil 210g Spicy Chilli Crisp Hot Sauce Jar - Savoury Crunchy Texture | Authentic Chinese Umami Condiment for Noodles Rice Stir-Fries and dips**Zen Group**£6.41**4.5★**▲ 354%**](https://www.amazon.co.uk/dp/B0GKWX6NTG) [**Lao Gan Ma Crispy Chilli Oil 210g (Pack of 2) Spicy Chilli Oil with Crispy Soybeans | Authentic Chinese Chilli Sauce | Perfect for Noodles Rice & Dumplings | Crispy Texture with Soybeans**LAO GAN MA**£7.58**4.6★**▲ 354%**](https://www.amazon.co.uk/dp/B0GXGJGW8T) [**Blissify - Lao gań ma Crispy Chilli Oil 210g Each (Pack of 3) Famous Chinese Spicy Chilli Oil for Cooking Dipping and Topping**Blissify**£8.89**4.0★**▲ 241%**](https://www.amazon.co.uk/dp/B0FYSBZZSD)
**~~View all trending →~~**
## **What buyers say about crispy chilli oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Absolutely delicious”*
**Spiciness**16%
*“Nice and spicy”*
**Crispiness**11%
*“Good crunch”*
**Quality-Overall**10%
*“Nice jar, nice product”*
**Flavor**10%
*“It adds an incredible depth of flavour”*
**Value For Money**5%
*“Reasonably priced”*
**Texture/Consistency-Overall**1%
*“a lovely crunchy texture to almost any dish”*
**Cooking Instructions**1%
*“so it benefits from a quick stir before use”*
**Nutritional Content**1%
*“Great addition to all food types”*
**Sweetness**1%
*“Perfect blend of savoury, sweet, salty and spicy”*
### **What buyers complain about **
**Spiciness**15%
*“not as spicy as I expected”*
**Taste-Overall**13%
*“Didn't like the taste”*
**Oily/Greasy**11%
*“The jar was all greasy because oil was leaking out”*
**Value For Money**8%
*“I can not believe the seller has DOUBLED the price”*
**Flavor**4%
*“is not the original flavor”*
**Moist/Dry**4%
*“This was so dry”*
**Advertised Vs Actual Product**3%
*“The photos do not do it justice for what an oily”*
**Crispiness**2%
*“lacking in crunch”*
**Stale/Rotten/Spoiled**2%
*“Smashed jar”*
**Quality-Overall**2%
*“I highly doubt it will be in good quality in more than a year”*
## **Common questions**
- **Is crispy chilli oil profitable to sell on Amazon United Kingdom?**
- The niche generates £365K/yr across 26 tracked products. 3 of 9 products launched in the last 360 days are still selling. 90-day search growth is -35.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the crispy chilli oil niche?**
- 15 brands and 75 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in crispy chilli oil?**
- Top complaints mined from reviews: Spiciness, Taste-Overall, Oily/Greasy. The return rate is 0.0%.
- **When does demand for crispy chilli oil peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the crispy chilli oil niche?**
- Listings span £2.42–£16.84; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 654 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)