---
title: "Crisps — £2.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/crisps"
last_updated: "2026-07-31T14:57:38.328Z"
locale: en
meta:
description: "Niche score 56/100 · £2.8M/yr market · 6.4M searches/yr · £2.56 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £2.8M/yr market · 6.4M searches/yr · £2.56 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Crisps — £2.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **crisps**
**Launch it**
A $2.8M/yr market growing +2.9% this quarter with returns at 0.0% — clears our launch bar.
Market size 96Growth 29Conversion 98Competition 62Returns 100Price range 1Avg price 7Brand share 31Review moat 46Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Incredible****£2.8M**
£2.8M/yr · 6.4M searches
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,879.7**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+2.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£2.56**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.03–£15.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crisps is a £2.8M/yr Amazon United Kingdom market (6.4M searches/yr). The top 5 brands hold 86% of demand. Verdict: Launch it — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crisps market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 25,000–30,000/product
- **Revenue / yr**
- **£2.6M–£2.6M**
- units × avg price
- **Conversion rate**
- **17.1%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**96**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**11%**
- Walkers69% - McCoys7% - JACOB'S4% - Pom Bear4% - Cheetos3% - Smiths3% - Open — no brand owns it (7 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.9% search growth over the last 90 days.
150K100K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/crisps/trend)
## **Top crisps search terms**
- **crisps**4.0M/yr-1.3%9.0% conv. - **crisps multipack**990K/yr+10.1%14.3% conv. - **walkers crisps**470K/yr+18.8%7.8% conv. - **crisp**293K/yr+0.3%9.1% conv. - **walkers**221K/yr+17.1%5.7% conv. - **multipack crisps**179K/yr+0.9%11.7% conv. - **multi pack crisps**43K/yr+1.6%9.3% conv. - **multipack**47K/yr+0.4%1.4% conv. - **crisps and snacks**18K/yr-8.9%3.6% conv. - **crisp and snacks**14K/yr+2.4%1.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/crisps/search-terms)
## **Top crisps products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£140K10%£280K15%£420K20%£560K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walkers Classic Variety Multipack Crisps Box 20x25 g**Walkers**£3.23**4.6★7,730 rev](https://www.amazon.co.uk/dp/B0BVG7C4FZ) [2**Walkers Meaty Variety Multipack Crisps Box 20x25g Red**Walkers**£3.27**4.7★4,855 rev](https://www.amazon.co.uk/dp/B0BVG3NWZQ) [3**Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g**Walkers**£2.64**4.7★3,543 rev](https://www.amazon.co.uk/dp/B01E25T2Q6) [4**Walkers Quavers Cheese Multipack Snacks Crisps 12x16g**Walkers**£2.76**4.7★3,622 rev](https://www.amazon.co.uk/dp/B000X4MWMM) [5**McCoys Flame Grilled Steak Flavour Ridge Cut Potato Crisps 6 x 25g 701288**McCoys**£1.65**4.6★2,160 rev](https://www.amazon.co.uk/dp/B07NHTZMF5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks**Kandy Collection**£15.08**83 rev1y ago](https://www.amazon.co.uk/dp/B0FDBGBSDV) [**Walkers Favourites Mix Multipack Snacks Crisps 18 Pack**Walkers**£4.17**131 rev1y ago](https://www.amazon.co.uk/dp/B0DJFX8QLH) [**Chipsticks Salt & Vinegar Multipack Crisps 6 x 17g**Smiths**£1.11**581 rev2y ago](https://www.amazon.co.uk/dp/B0D5RH531M) [**Cheetos Puffs Sweet and Spicy Flamin Hot Multipack Crisps 6x13g**Cheetos**£1.04**640 rev2y ago](https://www.amazon.co.uk/dp/B0D22Z5117) [**Walkers Classic Variety Multipack Crisps Box 20x25 g**Walkers**£3.23**7,730 rev3y ago](https://www.amazon.co.uk/dp/B0BVG7C4FZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kandy Collection Sold by - Giant Crisps Multipack Snack Box - Pack of 66 x 25g Assorted Classic Walkers Crisps Bulk Buy. Multipack Crisps Potato Snacks**Kandy Collection**£15.08**4.8★**▲ 135%**](https://www.amazon.co.uk/dp/B0FDBGBSDV) [**Walkers Wotsits Really Cheesy Multipack Snacks Crisps 12x16.5g**Walkers**£2.64**4.7★**▲ 60%**](https://www.amazon.co.uk/dp/B01E25T2Q6) [**Walkers Ready Salted Multipack Crisps 6 x 25 g**Walkers**£2.09**4.7★**▲ 59%**](https://www.amazon.co.uk/dp/B00UTXA2LK) [**Walkers Favourites Mix Multipack Snacks Crisps 18 Pack**Walkers**£4.17**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B0DJFX8QLH) [**Walkers Squares Flavour Potato Snacks 12 x 22g**Walkers**£2.72**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B018JO7YGQ)
**~~View all trending →~~**
## **What buyers say about crisps**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Crispiness**27%
*“Lovely crunchy the best”*
**Value For Money**25%
*“Good value for money”*
**Taste-Overall**20%
*“Great taste”*
**Quality-Overall**7%
*“great quality came in good condition”*
**Flavor**6%
*“rich flavour balance”*
**Freshness**3%
*“They arrived fresh”*
**Advertised Vs Actual Product**2%
*“Exactly what I wanted”*
**Salt Content**2%
*“a perfect taste of salt”*
**Nutritional Content**1%
*“Generous pack for snack essentials”*
**Ease Of Use**1%
*“Easy and convenient”*
### **What buyers complain about **
**Crispiness**13%
*“Poor quality crisps were open”*
**Stale/Rotten/Spoiled**12%
*“Not Fresh”*
**Taste-Overall**11%
*“Lack of taste”*
**Value For Money**10%
*“wasted money”*
**Salt Content**7%
*“To salty”*
**Flavor**7%
*“they could be plain for all the flavour they have to them”*
**Quality-Overall**4%
*“Sorry both packs were poor quality examples”*
**Size-Overall**3%
*“a little small”*
**Hard Feel**3%
*“Stale and hard”*
**Moist/Dry**2%
*“some dried out not impressed do not reccomend”*
### **Top return reasons **
**Crispiness**100%
## **Common questions**
- **Is crisps profitable to sell on Amazon United Kingdom?**
- The niche generates £2.8M/yr across 30 tracked products. 90-day search growth is +2.9%. Flapen's verdict: Launch it (56/100).
- **How competitive is the crisps niche?**
- 13 brands and 96 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in crisps?**
- Top complaints mined from reviews: Crispiness, Stale/Rotten/Spoiled, Taste-Overall. The return rate is 0.0%.
- **When does demand for crisps peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the crisps niche?**
- Listings span £1.03–£15.08; the average listing price is £2.56 (sweet spot $15–$100). The average incumbent carries 1,880 reviews — the moat a new listing must climb.
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