---
title: "Crisps Share Bag — £190K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/crisps-share-bag"
last_updated: "2026-07-31T17:07:44.250Z"
locale: en
meta:
description: "Niche score 52/100 · £190K/yr market · 493K searches/yr. Pricing outside the sweet spot ($2.17 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £190K/yr market · 493K searches/yr. Pricing outside the sweet spot ($2.17 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Crisps Share Bag — £190K/yr Amazon UK Niche (2026) - Flapen"
---
# **crisps share bag**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($2.17 avg) keeps it on the watch list.
Market size 38Growth 24Conversion 99Competition 71Returns 100Price range 27Avg price 6Brand share 22Review moat 71Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****651.8**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£190K**
£190K/yr · 493K searches
**Price range**
**Okay****£1.14–£20.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-2.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.17**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crisps share bag is a £190K/yr Amazon United Kingdom market (493K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crisps share bag market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£217K–£271K**
- units × avg price
- **Conversion rate**
- **17.7%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **37%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**50**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 81%
**Open market**
**6%**
- Sensations33% - Walkers28% - Tyrrells23% - Doritos5% - Kettle3% - by Amazon2% - Open — no brand owns it (5 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 80 weeks — -2.6% search growth over the last 90 days.
18K13KSpike '25Holiday '25Spike '26Prime Day '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/crisps-share-bag/trend)
## **Top crisps share bag search terms**
- **crisps share bag**106K/yr+0.6%11.6% conv. - **tyrrells crisps**76K/yr-0.6%14.4% conv. - **sharing crisps**65K/yr+13.4%10.8% conv. - **sensations crisps**55K/yr-23.1%14.1% conv. - **sensations**39K/yr-6.3%15.5% conv. - **walkers sensations**18K/yr+59.3%4.2% conv. - **bugles**21K/yr-1.1%10.9% conv. - **giant wotsits**15K/yr-25.7%21.9% conv. - **share bag crisps**10K/yr+9.9%6.7% conv. - **wotsits giants**13K/yr-7.9%16.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/crisps-share-bag/search-terms)
## **Top crisps share bag products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£19K15%£28K20%£38K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g**Sensations**£1.57**4.6★477 rev](https://www.amazon.co.uk/dp/B0DDL5XK1H) [2**Walkers Wotsits Giants Really Cheesy Vegetarian Baked Snacks 130 g**Walkers**£1.39**4.6★2,072 rev](https://www.amazon.co.uk/dp/B0845BGMYQ) [3**Tyrrells Sweet Chilli & Red Pepper Sharing Crisps 150 g**Tyrrells**£1.57**4.6★669 rev](https://www.amazon.co.uk/dp/B07CZL51DG) [4**Walkers Sensations Thai Sweet Chilli Multipack Crisps 5x25g**Sensations**£1.64**4.7★413 rev](https://www.amazon.co.uk/dp/B0DJFQP6NY) [5**Walkers Bugles Southern Style BBQ Sharing Snacks Crisps 110g**Walkers**£1.50**4.6★1,018 rev](https://www.amazon.co.uk/dp/B06XRYK1L1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Walkers Sensations Roasted Chicken & Thyme Sharing Crisps 150g**Walkers**£2.07**54 rev11mo ago](https://www.amazon.co.uk/dp/B0FN4RHN87) [**Walkers Sensations Thai Sweet Chilli Multipack Crisps 5x25g**Sensations**£1.64**413 rev1y ago](https://www.amazon.co.uk/dp/B0DJFQP6NY) [**Walkers Sensations Thai Sweet Chilli Sharing Bag Crisps 150g**Sensations**£1.57**477 rev1y ago](https://www.amazon.co.uk/dp/B0DDL5XK1H) [**Doritos Chilli Heatwave Tortilla Chips Sharing Bag Crisps 180g**Doritos**£1.76**661 rev1y ago](https://www.amazon.co.uk/dp/B0DDLBDCTH) [**Walkers Sensations Mature Cheddar Cheese & Chilli Crisps 150g**Walkers**£1.92**280 rev2y ago](https://www.amazon.co.uk/dp/B0CTCNLLR8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tyrrells Crisps Furrows SEA SALTED 150g Sharing Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)**Tyrrells**£1.55**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B07CZTJ2YH) [**Walkers Wotsits Crunchy Sweet & Spicy Sharing Snacks Crisps 140g**Walkers**£1.53**4.5★**▲ 70%**](https://www.amazon.co.uk/dp/B09NYXW3XS) [**Tyrrells Crisps MATURE CHEDDAR & CHIVE Crisps 150g Bag - Hand-cooked & spun for an exquisite fresh taste. No artificial ingredients (No artificial flavour colours or MSG)**Tyrrells**£1.51**4.5★**▲ 40%**](https://www.amazon.co.uk/dp/B01CUDK5CM) [**Tyrrells Lightly Sea Salted Crisps 150g**Tyrrells**£2.19**4.5★**▲ 36%**](https://www.amazon.co.uk/dp/B003WOCVA8) [**Walkers Wotsits Giants Really Cheesy Vegetarian Baked Snacks 130 g**Walkers**£1.39**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0845BGMYQ)
**~~View all trending →~~**
## **What buyers say about crisps share bag**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Crispiness**28%
*“Tasty crisps”*
**Taste-Overall**28%
*“Good taste”*
**Value For Money**13%
*“Good price”*
**Flavor**10%
*“full of flavor”*
**Quality-Overall**6%
*“as good as in market”*
**Spiciness**2%
*“Delicious and spicy”*
**Size-Overall**1%
*“Great size”*
**Freshness**1%
*“The chips stay fresh”*
**Sweetness**1%
*“It has the perfect balance of sweetness from the red pepper combined with a subtle”*
**Salt Content**1%
*“Just the right amount of salt”*
### **What buyers complain about **
**Flavor**13%
*“they could be plain for all the flavour they have to them”*
**Taste-Overall**11%
*“The taste is too strong”*
**Salt Content**9%
*“Make no mistake these are heavily salted”*
**Crispiness**8%
*“Crisps were damp, very poor”*
**Spiciness**7%
*“with no spicy flavour”*
**Stale/Rotten/Spoiled**7%
*“Not Fresh”*
**Value For Money**4%
*“Too expensive”*
**Ease Of Chewing/Swallowing**3%
*“May be to hard for chewing for some people”*
**Sweetness**2%
*“A bit too sweet”*
**Powdered/Crumbled**2%
*“However they arrived crushed to bits”*
### **Top return reasons **
**Moist/Dry**50%
**Crispiness**50%
## **Common questions**
- **Is crisps share bag profitable to sell on Amazon United Kingdom?**
- The niche generates £190K/yr across 35 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the crisps share bag niche?**
- 11 brands and 50 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in crisps share bag?**
- Top complaints mined from reviews: Flavor, Taste-Overall, Salt Content. The return rate is 0.0%.
- **When does demand for crisps share bag peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the crisps share bag niche?**
- Listings span £1.14–£20.14; the average listing price is £2.17 (sweet spot $15–$100). The average incumbent carries 652 reviews — the moat a new listing must climb.
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