---
title: "Crispbread — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/crispbread"
last_updated: "2026-07-31T15:55:34.306Z"
locale: en
meta:
description: "Niche score 48/100 · £113K/yr market · 201K searches/yr · £3.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £113K/yr market · 201K searches/yr · £3.14 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crispbread — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **crispbread**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 32Conversion 99Competition 62Returns 100Price range 17Avg price 9Brand share 0Review moat 84Quality gap 43
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****313.37**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£113K**
£113K/yr · 201K searches
**Price range**
**Bad****£1.17–£17.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£3.14**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, crispbread is a £113K/yr Amazon United Kingdom market (201K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crispbread market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£126K–£157K**
- units × avg price
- **Conversion rate**
- **17.9%**
- **Avg BSR**
- **#6,181**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **10%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 88%
**Open market**
**0%**
- Ryvita61% - JORDANS20% - Schär15% - Crackerbread3% - JACOB'S1%
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — +5.7% search growth over the last 90 days.
5K4KPrime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/crispbread/trend)
## **Top crispbread search terms**
- **ryvita**76K/yr+7.3%22.2% conv. - **schar gluten free**33K/yr-0.8%2.8% conv. - **schar**29K/yr+3.2%5.1% conv. - **crispbread**21K/yr+13.9%8.0% conv. - **ryvita crispbread**14K/yr-8.5%10.0% conv. - **crisp bread**10K/yr+8.3%8.9% conv. - **rivita**5K/yr+42.6%29.4% conv. - **schar gluten free bread**6K/yr-6.1%1.0% conv. - **crispbreads**4K/yr+0.5%6.6% conv. - **ryevita**3K/yr+38.5%3.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/crispbread/search-terms)
## **Top crispbread products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£11K15%£17K20%£23K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ryvita Original Crispbread Low Fat Healthy Snack High in Fibre 250 g**Ryvita**£1.40**4.6★930 rev](https://www.amazon.co.uk/dp/B004TEV8IG) [2**Ryvita Multi Grain Crunchy Rye Breads 250g**JORDANS**£1.17**4.5★266 rev](https://www.amazon.co.uk/dp/B014KOQHBM) [3**Ryvita Dark Rye Crispbread 250g**Ryvita**£1.73**4.7★671 rev](https://www.amazon.co.uk/dp/B002E2LNH6) [4**Ryvita Crispbread Dark Rye 250 g (Pack of 1)**JORDANS**£1.51**4.6★424 rev](https://www.amazon.co.uk/dp/B014KOQ8UC) [5**Schar Gluten Free Crispbreads 150G**Schär**£1.44**4.6★673 rev](https://www.amazon.co.uk/dp/B00NPWKO2O)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ryvita Thins Snack It Sour Cream and Chive Flavour 125g**Ryvita**£1.93**111 rev2y ago](https://www.amazon.co.uk/dp/B0CP44NCN5) [**Ryvita Thins Snack It Sea Salt And Cider Vinegar Flavour 125g**Ryvita**£1.91**126 rev2y ago](https://www.amazon.co.uk/dp/B0CP46TZBS) [**Ryvita Dark Rye Crispbread Low Fat Healthy Snack High in Fibre 12 PACKS of 250g**Ryvita**£17.80**85 rev3y ago](https://www.amazon.co.uk/dp/B0C14C9KHL) [**Ryvita Sesame Seed Crisp Bread 250g**Ryvita**£1.70**181 rev6y ago](https://www.amazon.co.uk/dp/B07VNTCHTC) [**Ryvita Fruit Crunch - Currants Seeds and Oats Crispbread | Healthy Snack | High in Fibre | 8 PACKS of 200 g**Ryvita**£10.10**131 rev8y ago](https://www.amazon.co.uk/dp/B076D91VVY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ryvita Original Crunchy Rye Breads 250g**Ryvita**£1.37**4.4★**▲ 61%**](https://www.amazon.co.uk/dp/B014KOQCTO) [**Ryvita Thins Snack It Sour Cream and Chive Flavour 125g**Ryvita**£1.93**4.4★**▲ 32%**](https://www.amazon.co.uk/dp/B0CP44NCN5) [**Ryvita Fruit Crunch - Currants Seeds and Oats Crispbread | Healthy Snack | High in Fibre | 8 PACKS of 200 g**Ryvita**£10.10**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B076D91VVY) [**Ryvita Pumpkin Seed & Oat Crunchy Rye Breads 200 g (Pack of 1)**Ryvita**£1.83**4.6★**▲ 25%**](https://www.amazon.co.uk/dp/B014DEG55M) [**Ryvita Sesame Seed Crisp Bread 250g**Ryvita**£1.70**4.7★**▲ 15%**](https://www.amazon.co.uk/dp/B07VNTCHTC)
**~~View all trending →~~**
## **What buyers say about crispbread**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“Delicious crackers”*
**Crispiness**20%
*“Nice and crunchy”*
**Value For Money**12%
*“Good value”*
**Flavor**7%
*“Lovely flavour”*
**Quality-Overall**7%
*“Nice crackers”*
**Nutritional Content**5%
*“low in calories”*
**Sweetness**2%
*“Great with sweet and savoury stuff”*
**Health Benefits-Overall**2%
*“Great quality as always, the perfect way to have a healthy snack, really versatile and great tasting”*
**Advertised Vs Actual Product**2%
*“As described”*
**Salt Content**2%
*“Salt and herbs would be nice in them”*
### **What buyers complain about **
**Flavor**11%
*“has not much flavour”*
**Size-Overall**8%
*“Jacobs. Very small compared to used to be”*
**Quality-Overall**8%
*“cheap”*
**Moist/Dry**8%
*“Too seedy makes product too dry”*
**Hard Feel**6%
*“Far too hard”*
**Taste-Overall**6%
*“Tastes of nothing”*
**Texture/Consistency-Overall**5%
*“Average Airy do not flatter cheese”*
**Thickness**5%
*“They are super thin”*
**Chunk/Clump/Collection**4%
*“sadly in several million pieces”*
**Salt Content**4%
*“salty”*
## **Common questions**
- **Is crispbread profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 30 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (48/100).
- **How competitive is the crispbread niche?**
- 5 brands and 63 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in crispbread?**
- Top complaints mined from reviews: Flavor, Size-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for crispbread peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the crispbread niche?**
- Listings span £1.17–£17.80; the average listing price is £3.14 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.
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