---
title: "Crease Release Spray — £1.1M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/crease-release-spray"
last_updated: "2026-07-31T07:19:50.115Z"
locale: en
meta:
description: "Niche score 59/100 · £1.1M/yr market · 752K searches/yr · £7.71 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £1.1M/yr market · 752K searches/yr · £7.71 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Crease Release Spray — £1.1M/yr Amazon UK Niche (2026) - Flapen"
---
# **crease release spray**
**Launch it**
A $1.1M/yr market growing +44.3% this quarter with returns at 0.1% — clears our launch bar.
Market size 79Growth 65Conversion 99Competition 24Returns 100Price range 3Avg price 21Brand share 20Review moat 63Quality gap 78
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****£1.1M**
£1.1M/yr · 752K searches
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+44.3%**
90-day search growth — must beat 0% to launch
**Review moat**
**Good****988**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£7.71**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£2.32–£15.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, crease release spray is a £1.1M/yr Amazon United Kingdom market (752K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in May–Jun–Jul–Aug–Sep. Verdict: Launch it — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crease release spray market data**
- **Units sold / yr**
- **100K–125K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£771K–£964K**
- units × avg price
- **Conversion rate**
- **18.9%**
- **Avg BSR**
- **#71**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **80%**
- **Out of stock**
- **8.0%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**193**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**5%**
- Lenor55% - Dr. Beckmann16% - Stergene9% - Dylon7% - Downy5% - EETU3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.3% search growth over the last 90 days.
20K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug, Sep · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/crease-release-spray/trend)
## **Top crease release spray search terms**
- **crease release spray**213K/yr+64.5%9.7% conv. - **lenor crease release spray**113K/yr+19.7%8.9% conv. - **crease release**65K/yr+48.1%7.9% conv. - **spray starch for ironing clothes**51K/yr+37.9%17.3% conv. - **spray starch**48K/yr+42.3%14.5% conv. - **wrinkle release spray**42K/yr+100.5%6.1% conv. - **starch spray for ironing**50K/yr+23.6%16.3% conv. - **starch spray**24K/yr+29.5%12.5% conv. - **starch**21K/yr+6.3%8.6% conv. - **crease spray**16K/yr+65.1%6.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/crease-release-spray/search-terms)
## **Top crease release spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£110K20%£219K30%£329K40%£438K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml**Lenor**£2.45**4.5★1,446 rev](https://www.amazon.co.uk/dp/B08VRG4K31) [2**Dr. Beckmann Starch & Easy Iron Spray | For a smooth & crisp finish on clothes | 500ml**Dr. Beckmann**£2.68**4.4★2,851 rev](https://www.amazon.co.uk/dp/B00UFWUNUU) [3**Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml**Stergene**£2.32**4.3★134 rev](https://www.amazon.co.uk/dp/B0CLYJKZ7H) [4**Lenor Crease Releaser Spray Removes Creases in Fabric Summer Breeze Scent 2Pk 2 x 500ml**Lenor**£7.63**4.3★1,057 rev](https://www.amazon.co.uk/dp/B0B9X9XNYC) [5**Crease Lenor Crease Releaser Spray Removes Creases in Fabric. Summer Breeze 500 Millilitre**Lenor**£4.96**4.1★1,331 rev](https://www.amazon.co.uk/dp/B09JBK6677)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml**Lenor**£7.13**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G7GGTV2B) [**Crease Release Spray - Spring Awakening Scent Summer Breeze & Ruby Jasmine - 3 Pack - 500ml Each**The London Finery**£13.41**104 rev2y ago](https://www.amazon.co.uk/dp/B0DJRB1P3V) [**Lenor Confidence Jasmine & Red Berries Crease Releaser 500ml**Lenor**£6.69**832 rev2y ago](https://www.amazon.co.uk/dp/B0CR1RQ59D) [**Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml**Stergene**£2.32**134 rev2y ago](https://www.amazon.co.uk/dp/B0CLYJKZ7H) [**Clothes Doctor Crease Release Refreshing Clothing Spritz | Anti-Crease Wrinkle Smoothing Fabric Freshener Spray | Natural Fragrances | Cruelty-Free Made in Britain | Blue Lily & Bergamot Scent**Clothes Doctor**£12.80**94 rev4y ago](https://www.amazon.co.uk/dp/B09QJ28VSZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lenor Crease Releaser Spring Awakening Travel Size Quick Ironing Spray for Clothes Fresh Floral Scent 100ml**Lenor**£7.13**3.4★**▲ 177%**](https://www.amazon.co.uk/dp/B0G7GGTV2B) [**Lenor Crease Releaser Spring Awakening Fabric Spray - 500ml**Lenor**£2.45**4.5★**▲ 133%**](https://www.amazon.co.uk/dp/B08VRG4K31) [**Stergene Easy IRON & STARCH SPRAY | Wrinkle Release Ironing Solution for Shirts Denim & Linen | Silicone Formula for Easy Iron Glide | Crisp Finish & Fabric Care | 300ml**Stergene**£2.32**4.3★**▲ 113%**](https://www.amazon.co.uk/dp/B0CLYJKZ7H) [**Clothes Doctor Crease Release Refreshing Clothing Spritz | Anti-Crease Wrinkle Smoothing Fabric Freshener Spray | Natural Fragrances | Cruelty-Free Made in Britain | Blue Lily & Bergamot Scent**Clothes Doctor**£12.80**3.8★**▲ 28%**](https://www.amazon.co.uk/dp/B09QJ28VSZ) [**DR BECKMANN - SPRAY STARCH EASY IRON TRIGGER CO:DE - PACK OF 2**Dr. Beckmann**£6.89**4.3★**— 9%**](https://www.amazon.co.uk/dp/B07V4LJDYD)
**~~View all trending →~~**
## **What buyers say about crease release spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**23%
*“Smells clean”*
**Quality-Overall**16%
*“great stuff makes ironing a treat i couldnt find this elsewhere where i live cheaper”*
**Ease Of Use**13%
*“Easy to use”*
**Value For Money**13%
*“Good for the price”*
**Advertised Vs Actual Product**9%
*“Does exactly what it says”*
**Iron**6%
*“Very good for ironing and smells astonishingly”*
**Efficiency**6%
*“did the job wonderfully”*
**Spray/Flow**4%
*“Easy spray for ironing”*
**Ease Of Application**1%
*“easy application and seems fit for purpose”*
**Size-Overall**1%
*“The bottles are a good size”*
### **What buyers complain about **
**Functionality-Overall**21%
*“did not give me the results I wanted”*
**Smell**16%
*“Smells chemically cheap”*
**Wrinkles**11%
*“they arrived quite creased”*
**Value For Money**6%
*“Waste of money”*
**Iron**5%
*“No more ironing”*
**Leak-Proof**4%
*“mine came half leaked out I”*
**Ease Of Cleaning**3%
*“you have to wipe them off”*
**Adjustability/Rotatability/Reclining**3%
*“Lousy non adjustable spray”*
**Material Quality**3%
*“Not effective on all materials”*
**Quality-Overall**3%
*“not quite as good as I expected”*
### **Top return reasons **
**Leak-Proof**52%
**Functionality-Overall**16%
**Smell**7%
**Moist/Dry**4%
**Wrinkles**4%
**Value For Money**4%
**Dilute/Watery**2%
**Grip**1%
**Advertised Vs Actual Product**1%
**Size-Overall**1%
## **Common questions**
- **Is crease release spray profitable to sell on Amazon United Kingdom?**
- The niche generates £1.1M/yr across 15 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +44.3%. Flapen's verdict: Launch it (59/100).
- **How competitive is the crease release spray niche?**
- 8 brands and 193 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in crease release spray?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Wrinkles. The return rate is 0.1%.
- **When does demand for crease release spray peak?**
- Demand peaks in May–Jun–Jul–Aug–Sep; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the crease release spray niche?**
- Listings span £2.32–£15.36; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 988 reviews — the moat a new listing must climb.
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