---
title: "Cream — £324K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cream"
last_updated: "2026-07-31T17:54:41.678Z"
locale: en
meta:
description: "Niche score 39/100 · £324K/yr market · 732K searches/yr · £1.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £324K/yr market · 732K searches/yr · £1.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream — £324K/yr Amazon UK Niche (2026) - Flapen"
---
# **cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 52Growth 22Conversion 100Competition 17Returns 100Price range 0Avg price 5Brand share 0Review moat 52Quality gap 23
**Conversion**
**Incredible****24.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£324K**
£324K/yr · 732K searches
**Review moat**
**Good****1,407.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.1%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****80%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£1.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.98–£2.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cream is a £324K/yr Amazon United Kingdom market (732K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream market data**
- **Units sold / yr**
- **200K–250K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£356K–£445K**
- units × avg price
- **Conversion rate**
- **24.9%**
- **Avg BSR**
- **#5**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**33**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**80%**
Top 20: 100%
**Open market**
**0%**
- Morrisons83% - by Amazon13% - Elmlea2% - Iceland1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/cream/trend)
## **Top cream search terms**
- **cream**380K/yr-4.2%15.8% conv. - **double cream**211K/yr-10.3%32.9% conv. - **whipping cream**41K/yr+15.7%8.6% conv. - **fresh cream**33K/yr-8.1%15.8% conv. - **heavy cream**21K/yr-17.3%16.3% conv. - **heavy whipping cream**7K/yr+7.2%2.2% conv. - **whipping cream for cake**7K/yr-11.7%0.2% conv. - **creme**7K/yr-31.0%1.9% conv. - **cooking cream**6K/yr-26.3%6.2% conv. - **thick cream**4K/yr+6.2%20.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cream/search-terms)
## **Top cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£32K20%£65K30%£97K40%£130K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Double Cream 300ml**Morrisons**£1.78**4.6★4,059 rev](https://www.amazon.co.uk/dp/B001E5ZZ4G) [2**Morrisons British Double Cream 600ml**Morrisons**£2.99**4.6★4,059 rev](https://www.amazon.co.uk/dp/B001E5XYOO) [3**by Amazon British Double Cream 300ml**by Amazon**£1.62**4.7★1,527 rev](https://www.amazon.co.uk/dp/B085NLSR11) [4**Elmlea Double Alternative To Cream 270ml**Morrisons**£1.54**4.7★1,722 rev](https://www.amazon.co.uk/dp/B094DR8D75) [5**Morrisons Extra Thick Double Cream 300ml**Morrisons**£2.19**4.7★1,051 rev](https://www.amazon.co.uk/dp/B01IB2RZTW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elmlea Double Alternative to Cream 500ml**Elmlea**£2.17**10 rev1y ago](https://www.amazon.co.uk/dp/B0F2JC7TDB) [**Iceland British Fresh Double Cream 300ml**Iceland**£1.79**26 rev3y ago](https://www.amazon.co.uk/dp/B0C5X98XW7) [**Elmlea Double Alternative To Cream 270ml**Morrisons**£1.54**1,722 rev5y ago](https://www.amazon.co.uk/dp/B094DR8D75) [**by Amazon British Double Cream 300ml**by Amazon**£1.62**1,527 rev6y ago](https://www.amazon.co.uk/dp/B085NLSR11) [**Morrisons Extra Thick Double Cream 300ml**Morrisons**£2.19**1,051 rev10y ago](https://www.amazon.co.uk/dp/B01IB2RZTW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Elmlea Double Alternative to Cream 500ml**Elmlea**£2.17**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B0F2JC7TDB) [**Iceland British Fresh Double Cream 300ml**Iceland**£1.79**4.6★**▲ 73%**](https://www.amazon.co.uk/dp/B0C5X98XW7) [**Morrisons Extra Thick Double Cream 300ml**Morrisons**£2.19**4.7★**▲ 37%**](https://www.amazon.co.uk/dp/B01IB2RZTW) [**Morrisons British Double Cream 600ml**Morrisons**£2.99**4.6★**▲ 19%**](https://www.amazon.co.uk/dp/B001E5XYOO) [**Morrisons Single Cream 300ml**Morrisons**£1.43**4.6★**— 7%**](https://www.amazon.co.uk/dp/B001E5S6TM)
**~~View all trending →~~**
## **What buyers say about cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**38%
*“Delicious cream nice”*
**Freshness**12%
*“Fresh”*
**Value For Money**9%
*“Great quality and price”*
**Thickness**8%
*“Extra thick cream is sooo desirable, in coffee, in soup, making ice cream etc etc”*
**Flavor**6%
*“so tasty and finishes coffee or sweet course off to perfection”*
**Texture/Consistency-Overall**6%
*“Creamy”*
**Ease Of Use**6%
*“Easy to use”*
**Crispiness**6%
*“Nice cream”*
**Quality-Overall**5%
*“Overall, I am very happy with this double cream and would definitely buy it again”*
**Size-Overall**1%
*“a good size”*
### **What buyers complain about **
**Value For Money**25%
*“Bad value for money”*
**Taste-Overall**25%
*“Its cream and it tastes like it, looks like it and costs too much”*
**Thickness**17%
*“A slightly thinner than expected double cream hence only 4 stars”*
## **Common questions**
- **Is cream profitable to sell on Amazon United Kingdom?**
- The niche generates £324K/yr across 12 tracked products. 90-day search growth is -6.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the cream niche?**
- 4 brands and 33 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cream?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Thickness. The return rate is 0.0%.
- **When does demand for cream peak?**
- Demand peaks in Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the cream niche?**
- Listings span £0.98–£2.99; the average listing price is £1.78 (sweet spot $15–$100). The average incumbent carries 1,407 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)