---
title: "Products — cream of rice - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cream-of-rice/products"
last_updated: "2026-07-31T17:36:48.577Z"
locale: en
meta:
  description: "Niche score 60/100 · £136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — cream of rice - Flapen"
---

# **cream of rice**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 30Growth 40Conversion 54Competition 57Returns 100Price range 44Avg price 75Brand share 52Review moat 95Quality gap 94

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****96.31**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****£15.17**

avg listing price — sweet spot $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.5%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£6.31–£21.75**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+12.3%**

90-day search growth — must beat 0% to launch

**Market size**

**Okay****£136K**

£136K/yr · 200K searches