---
title: "Cream of Rice — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cream-of-rice"
last_updated: "2026-07-31T16:23:23.143Z"
locale: en
meta:
description: "Niche score 60/100 · £136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £136K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Cream of Rice — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **cream of rice**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 40Conversion 54Competition 57Returns 100Price range 44Avg price 75Brand share 52Review moat 95Quality gap 94
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****96.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£15.17**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£6.31–£21.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+12.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£136K**
£136K/yr · 200K searches
According to Flapen's Amazon United Kingdom niche tracking, cream of rice is a £136K/yr Amazon United Kingdom market (200K searches/yr). The top 5 brands hold 74% of demand. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream of rice market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **£121K–£152K**
- units × avg price
- **Conversion rate**
- **4.5%**
- **Avg BSR**
- **#422**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **65%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 94%
**Open market**
**21%**
- Applied Nutrition38% - per4m12% - Naughty Boy12% - Bulk6% - CNP Professional6% - BULK POWDERS6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +12.3% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/cream-of-rice/trend)
## **Top cream of rice products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£5K8%£11K12%£16K16%£22K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 2kg (Golden Syrup)**Applied Nutrition**£15.83**3.8★110 rev](https://www.amazon.co.uk/dp/B09VHF92H8) [2**Per4m Protein Cream of Rice | Easy-to-Digest Complex Carbohydrate | Gluten-Free Plant-Based Smooth Rice Porridge | Ideal Pre- or Post-Workout (2kg (Pack of 1) White Chocolate Hazelnut)**per4m**£18.38**3.4★14 rev](https://www.amazon.co.uk/dp/B0DD1855Z9) [3**Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 2kg (Toffee Biscuit)**Applied Nutrition**£14.86**3.7★222 rev](https://www.amazon.co.uk/dp/B09VHDGLS5) [4**Bulk Cream of Rice Carbohydrate Powder 2.5kg**Bulk**£13.84**3.9★310 rev](https://www.amazon.co.uk/dp/B09TWS2KQB) [5**Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat 1kg (Toffee Biscuit)**Applied Nutrition**£10.31**3.7★222 rev](https://www.amazon.co.uk/dp/B0CXF435R8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**CNP Professional Cream of Rice Carbohydrate Low Sugar for Energy & Recovery with Easy Digestion 2kg 40/80 Servings 8 Flavours (2kg Chocolate Fudge Brownie)**CNP Professional**£19.03**15 rev1y ago](https://www.amazon.co.uk/dp/B0FC34TFBX) [**Naughty Boy Cream of Rice 80 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 2kg - Banoffee Pie**Naughty Boy**£18.00**4 rev1y ago](https://www.amazon.co.uk/dp/B0F1Z1NR3R) [**Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Maple Syrup**Naughty Boy**£14.28**2 rev1y ago](https://www.amazon.co.uk/dp/B0F1YR6RR7) [**Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Chocolate Brownie**Naughty Boy**£12.69**5 rev1y ago](https://www.amazon.co.uk/dp/B0F1YKK6SS) [**Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs for Optimal Performance Incredible Taste & Easy to Digest Low Sugar Low Fat Vegan Friendly 1kg - Banoffee Pie**Naughty Boy**£12.95**7 rev1y ago](https://www.amazon.co.uk/dp/B0F1YHS7JV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Naughty Boy Cream of Rice 40 Servings - Cream of Rice Supplement Clean Carbs For Optimal Performance Incredible Taste & Easy To Digest Low Sugar Low Fat Vegan Friendly 1kg - Maple Syrup**Naughty Boy**£14.28**1.5★**▲ 113%**](https://www.amazon.co.uk/dp/B0F1YR6RR7) [**Trained by JP Cream of Rice Lemon Meringue Pie - 2000g**tbJP**£17.07**4.4★**▲ 93%**](https://www.amazon.co.uk/dp/B0D1QWNSMF) [**Olimp Cream of Rice (1000 g) - Vanilla**OLIMP SPORT NUTRITION**£16.00**4.2★**▲ 72%**](https://www.amazon.co.uk/dp/B0CZXVB5V5) [**Bulk Cream of Rice Carbohydrate Powder 1kg**BULK POWDERS**£6.31**3.9★**▲ 61%**](https://www.amazon.co.uk/dp/B09TWQ86V9) [**Applied Nutrition Cream of Rice - High Carbohydrate Cream of Rice Supplement Source of Energy for Breakfast & Snacks Easy to Digest Low Sugar Low Fat Vegan 1kg (Unflavoured)**Applied Nutrition**£10.69**4.3★**▲ 55%**](https://www.amazon.co.uk/dp/B0CXF3PWR3)
**~~View all trending →~~**
## **What buyers say about cream of rice**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“tastes just how it says it will”*
**Quality-Overall**17%
*“Decent product for sure”*
**Flavor**16%
*“flavour is decent”*
**Blend/Ratio**10%
*“easy to mix”*
**Value For Money**5%
*“Value for money”*
**Nutritional Content**3%
*“Perfect pre-workout carbs”*
**Regulates Digestion**2%
*“it's good and serves its purpose as fast digesting pre-workout carbs perfectly”*
**Ease Of Chewing/Swallowing**2%
*“blandish so easy to eat loads”*
**Dilute/Watery**1%
*“OK as a diluted drink”*
**Advertised Vs Actual Product**1%
*“Product was as advertised”*
### **What buyers complain about **
**Taste-Overall**37%
*“Tastes very artificial”*
**Flavor**11%
*“Lack of flavour”*
**Dilute/Watery**7%
*“Yes it was a disgusting with water”*
**Mixing/Blending**7%
*“doesn't mix well”*
**Texture/Consistency-Overall**6%
*“Its now a very sickly wallpaper paste kind of texture”*
**Nutritional Content**5%
*“I'm so sick of ordering my son protein tubs”*
**Instructions/User Manual/Troubleshooting**4%
*“Awful, made following the directions and it comes out like watery slop”*
**Water Resistance**4%
*“Awful, made following the directions and it comes out like watery slop”*
**Size-Overall**2%
*“This tub is HUGE”*
**Smell**2%
*“Even the smell was vile as soon as I opened it”*
### **Top return reasons **
**Taste-Overall**50%
**Mixing/Blending**17%
**Flavor**17%
**Quality-Overall**8%
**Smell**8%
## **Common questions**
- **Is cream of rice profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 26 tracked products. 90-day search growth is +12.3%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the cream of rice niche?**
- 12 brands and 40 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in cream of rice?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Dilute/Watery. The return rate is 0.0%.
- **When does demand for cream of rice peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the cream of rice niche?**
- Listings span £6.31–£21.75; the average listing price is £15.17 (sweet spot $15–$100). The average incumbent carries 96 reviews — the moat a new listing must climb.
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