---
title: "Cream Eggs — £127K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cream-eggs"
last_updated: "2026-07-31T15:58:10.605Z"
locale: en
meta:
description: "Niche score 42/100 · £127K/yr market · 157K searches/yr · £18.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £127K/yr market · 157K searches/yr · £18.53 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream Eggs — £127K/yr Amazon UK Niche (2026) - Flapen"
---
# **cream eggs**
**Skip it**
Soft demand (-79.3% this quarter) — this niche doesn't clear our bar today.
Market size 29Growth 0Conversion 53Competition 25Returns 100Price range 69Avg price 84Brand share 28Review moat 84Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****328**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£18.53**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.07–£37.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£127K**
£127K/yr · 157K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-79.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, cream eggs is a £127K/yr Amazon United Kingdom market (157K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream eggs market data**
- **Units sold / yr**
- **5K–6K**
- avg 100–250/product
- **Revenue / yr**
- **£93K–£111K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#908**
- **Page quality**
- **0%**
- **Prime**
- **25%**
- **Sponsored**
- **19%**
- **Out of stock**
- **35.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**9%**
- SKYTE30% - Cadbury29% - ANSHUK19% - shopior6% - The Great British Kitchen4% - SHANZA DEPARTMENTAL'S3% - Open — no brand owns it (5 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -79.3% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 10.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/cream-eggs/trend)
## **Top cream eggs search terms**
- **cream eggs**75K/yr-82.3%3.3% conv. - **cream eggs 48 box deal 11.99**22K/yr-70.1%2.1% conv. - **cream egg**26K/yr-78.4%2.2% conv. - **cadbury cream eggs**9K/yr-81.0%4.2% conv. - **cadburys cream eggs 48 box**3K/yr-58.2%1.6% conv. - **cadburys cream eggs**7K/yr-82.9%5.3% conv. - **cadbury cream egg**5K/yr-66.3%3.5% conv. - **cadburys cream eggs 48 box deal 11.99**5K/yr-86.5%1.2% conv. - **cream eggs cadburys**5K/yr-97.5%2.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cream-eggs/search-terms)
## **Top cream eggs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£13K20%£25K30%£38K40%£51K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cadbury Chocolate Creme Eggs (400 Grams 10 Pack)**Cadbury**£8.45**4.5★2,081 rev](https://www.amazon.co.uk/dp/B00ARH5GCS) [2**Easter Creme Chocolate Eggs Pack of 48 - Milk Chocolate with Soft Fondant Centre Individually Wrapped 40g Eggs for Sharing Gifting & Egg Hunts**ANSHUK**£29.63**4.2★7 rev](https://www.amazon.co.uk/dp/B0GMR1ZHJS) [3**Cadbury Easter Creme Egg Milk Chocolate Filled With Creamy Filling (Pack of 48) Chocolate Cadburys Creme Eggs Caramel Eggs & White Creme Egg - Easter Egg Hunt Kids Easter Eggs (48 Creme Egg)**SKYTE**£32.20**3.5★21 rev](https://www.amazon.co.uk/dp/B0DXVWXWY3) [4**Cadbury Creme Eggs Milk Chocolate Mini Easter Egg Hunt | Creme Egg Fondant Filling Easter Chocolate Gifts Basket Fillers Kids Party Treats | Birthday & Celebration Sweets | 200g (5 x 40g) (Pack 1)**shopior**£7.46**5.0★2 rev](https://www.amazon.co.uk/dp/B0GT4X3CV7) [5**Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School**SKYTE**£8.08**4.1★4 rev](https://www.amazon.co.uk/dp/B0GW1BBNR6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School**SKYTE**£8.08**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GW1BBNR6) [**Milk Chocolate Creme Eggs 40g (Pack of 48) Bulk Easter Chocolate Eggs with Gooey Fondant Centre Individually Wrapped Treats for Egg Hunts Gifts & Sharing By red Rainbow**Red Rainbow**£36.83**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GTWXVTXY) [**Cadbury Creme Eggs Milk Chocolate Mini Easter Egg Hunt | Creme Egg Fondant Filling Easter Chocolate Gifts Basket Fillers Kids Party Treats | Birthday & Celebration Sweets | 200g (5 x 40g) (Pack 1)**shopior**£7.46**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GT4X3CV7) [**Easter White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack**SHANZA DEPARTMENTAL'S**£21.75**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GQHFBKX9) [**Easter Creme Chocolate Eggs Pack of 48 - Milk Chocolate with Soft Fondant Centre Individually Wrapped 40g Eggs for Sharing Gifting & Egg Hunts**ANSHUK**£29.63**7 rev5mo ago](https://www.amazon.co.uk/dp/B0GMR1ZHJS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cadbury Creme Eggs Milk Chocolate Mini Easter Egg Hunt | Creme Egg Fondant Filling Easter Chocolate Gifts Basket Fillers Kids Party Treats | Birthday & Celebration Sweets | 200g (5 x 40g) (Pack 1)**shopior**£7.46**5.0★**▲ 566%**](https://www.amazon.co.uk/dp/B0GT4X3CV7) [**Cadbury Crème Egg Easter Assortment 10 Pack Includes 4 x Crème Eggs 2 x White Chocolate & 4 x Caramel Milk Chocolate Filled Creamy Filling Chocolate Creme Eggs Perfect For Eggs Hunt School**SKYTE**£8.08**4.1★**▲ 336%**](https://www.amazon.co.uk/dp/B0GW1BBNR6) [**Grenade Limited Edition Creme Egg Flavour Soft Core Protein Bar - High Protein Low Sugar 18 x 45 g**Grenade**£18.05**4.4★**▲ 287%**](https://www.amazon.co.uk/dp/B0G49Z9J48) [**Easter White Chocolate Creme Eggs 40g Pack of 48 | Classic Cream Filled Easter Chocolate Eggs | Bulk Buy for Egg & Party Pack**SHANZA DEPARTMENTAL'S**£21.75**5.0★**▲ 228%**](https://www.amazon.co.uk/dp/B0GQHFBKX9) [**Cadbury White Chocolate Creme Egg (Pack of 50) Easter Egg Hunt Thank you Gift Present White Chocolate Filled Eggs OFFICIAL Perfect For Easter Egg Hunt School**SKYTE**£30.03**5.0★**▲ 216%**](https://www.amazon.co.uk/dp/B0GKBJFTN3)
**~~View all trending →~~**
## **What buyers say about cream eggs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Good taste”*
**Nutritional Content**15%
*“Absolutely gorgeous protein bar”*
**Value For Money**10%
*“Good value”*
**Flavor**6%
*“Very nice flavour”*
**Quality-Overall**4%
*“Excellent quality”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Gifting Purpose**3%
*“Excellent gift”*
**Soft Feel**2%
*“It says soft core”*
**Sweetness**2%
*“Really nice sweet”*
**Texture/Consistency-Overall**1%
*“Really good texture”*
### **What buyers complain about **
**Taste-Overall**12%
*“Not pleasant eating for me”*
**Value For Money**12%
*“Very expensive, best to get in a price drop”*
**Size-Overall**9%
*“Small”*
**Flavor**6%
*“no actual flavour”*
**Texture/Consistency-Overall**6%
*“frankly tasteless with an unpleasant texture”*
**Sweetness**6%
*“same goes for this one it is way too sweet”*
**Ease Of Chewing/Swallowing**5%
*“more of a chewy nougat”*
**Nutritional Content**4%
*“they just taste like generic flavourless protein bar”*
**Artificial Sweeteners**3%
*“artificial sweeteners”*
**Hard Feel**3%
*“Ok. Some a bit hard”*
## **Common questions**
- **Is cream eggs profitable to sell on Amazon United Kingdom?**
- The niche generates £127K/yr across 16 tracked products. 2 of 11 products launched in the last 360 days are still selling. 90-day search growth is -79.3%. Flapen's verdict: Skip it (42/100).
- **How competitive is the cream eggs niche?**
- 11 brands and 64 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in cream eggs?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for cream eggs peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 10.8× the quietest.
- **What does it cost to enter the cream eggs niche?**
- Listings span £5.07–£37.61; the average listing price is £18.53 (sweet spot $15–$100). The average incumbent carries 328 reviews — the moat a new listing must climb.
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