---
title: "Cream Crackers — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cream-crackers"
last_updated: "2026-07-31T16:06:14.446Z"
locale: en
meta:
description: "Niche score 39/100 · £61K/yr market · 116K searches/yr · £2.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £61K/yr market · 116K searches/yr · £2.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream Crackers — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **cream crackers**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 33Conversion 100Competition 26Returns 100Price range 0Avg price 6Brand share 0Review moat 74Quality gap 40
**Conversion**
**Incredible****23.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****542.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Bad****£61K**
£61K/yr · 116K searches
**Avg price**
**Bad****£2.21**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.52–£11.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cream crackers is a £61K/yr Amazon United Kingdom market (116K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream crackers market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£66K–£88K**
- units × avg price
- **Conversion rate**
- **23.9%**
- **Avg BSR**
- **#362**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **62%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **—flat
**Sellers**
**64**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 99%
**Open market**
**0%**
- JACOB'S77% - Morrisons19% - EcoGrocers2% - Jacob's1% - ESSENTIAL PRODUCTS1% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — +6.4% search growth over the last 90 days.
4K3KHoliday '24Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/cream-crackers/trend)
## **Top cream crackers search terms**
- **jacobs crackers**61K/yr+9.8%15.1% conv. - **cream crackers**52K/yr+2.8%23.4% conv. - **jacobs cream crackers**4K/yr+8.4%18.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cream-crackers/search-terms)
## **Top cream crackers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£9K20%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JACOBS Original Cream Crackers 200g (Pack of 1)**JACOB'S**£1.38**4.7★865 rev](https://www.amazon.co.uk/dp/B01CEJWM0A) [2**Morrisons Cream Crackers 300g**Morrisons**£0.60**4.6★1,925 rev](https://www.amazon.co.uk/dp/B01IBO0X3U) [3**JACOBS Original Cream Crackers 300 g (Pack of 1)**JACOB'S**£1.41**4.6★1,960 rev](https://www.amazon.co.uk/dp/B01CEOTN5W) [4**Jacobs Original Cream Crackers 2 x 200 g (Twin Pack) 400 g Total**JACOB'S**£2.07**4.6★1,960 rev](https://www.amazon.co.uk/dp/B01DPAQBAO) [5**JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)**JACOB'S**£2.13**4.4★288 rev](https://www.amazon.co.uk/dp/B005LM0V2E)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jacobs Crackers Multipack 5 x 46g (Seeded)**EcoGrocers**£7.05**5 rev2mo ago](https://www.amazon.co.uk/dp/B0GXF8J6XS) [**JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)**JACOB'S**£1.61**75 rev1y ago](https://www.amazon.co.uk/dp/B0DDL8R4G1) [**ESSENTIAL PRODUCTS Jacobs Biscuits for Cheese Tub Crackers 900g 8 Different Selection of Delicious Crackers Family Pack Share**ESSENTIAL PRODUCTS**£11.03**77 rev3y ago](https://www.amazon.co.uk/dp/B0BYH8DXHW) [**Jacobs Mediterranean Pinch Of Salt Crackers**JACOB'S**£1.42**217 rev3y ago](https://www.amazon.co.uk/dp/B0B7NVCG3B) [**JACOBS Original Cream Crackers Twin Pack 2 x 300 g (Pack of 1)**JACOB'S**£2.39**245 rev4y ago](https://www.amazon.co.uk/dp/B0B1RLP3JH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jacobs Crackers Multipack 5 x 46g (Seeded)**EcoGrocers**£7.05**4.0★**▲ 271%**](https://www.amazon.co.uk/dp/B0GXF8J6XS) [**JACOBS High Fibre Cream Crackers 200 g (Pack of 1)**JACOB'S**£1.57**4.7★**▲ 147%**](https://www.amazon.co.uk/dp/B01DPAQ4A6) [**JACOBS Crispbreads Chive Crackers 5 x 38g 190g**JACOB'S**£1.39**4.6★**▲ 49%**](https://www.amazon.co.uk/dp/B00PRWE5JI) [**JACOBS Bites Mature Cheddar & Onion Crackers 125 g (Pack of 1)**JACOB'S**£1.61**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B0DDL8R4G1) [**JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)**JACOB'S**£2.13**4.4★**▲ 28%**](https://www.amazon.co.uk/dp/B005LM0V2E)
**~~View all trending →~~**
## **What buyers say about cream crackers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious crackers”*
**Crispiness**12%
*“They have a satisfying crunch”*
**Baking**10%
*“Great foraling your own treat”*
**Value For Money**10%
*“Decent price”*
**Flavor**7%
*“Very addictive and the flavour is amazing as a sister or side dish and lunch boxes”*
**Quality-Overall**7%
*“The crackers themselves deserve 5 stars for the quality, taste and price”*
**Freshness**5%
*“Great value and fresh taste”*
**Ease Of Use**3%
*“Convenient for regular use”*
**Nutritional Content**2%
*“Great for adding extra fibre”*
**Texture/Consistency-Overall**1%
*“crisp texture with just the right amount of crunch — not too hard”*
### **What buyers complain about **
**Powdered/Crumbled**14%
*“so many of the crackers were broken in half or the edges were crushed”*
**Size-Overall**13%
*“Much smaller pack”*
**Crispiness**10%
*“don't expect any crispiness or crunch, they are soft and tastelelss”*
**Taste-Overall**8%
*“Different taste to the normal crackers”*
**Moist/Dry**6%
*“especially eaten dry”*
**Flavor**5%
*“no flavour”*
**Chunk/Clump/Collection**4%
*“sadly in several million pieces”*
**Eco Friendliness**4%
*“Non sustainable palm oil”*
**Salt Content**3%
*“Nice tasting boscuit a little to salty”*
**Stale/Rotten/Spoiled**2%
*“Bland”*
## **Common questions**
- **Is cream crackers profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Skip it (39/100).
- **How competitive is the cream crackers niche?**
- 5 brands and 64 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cream crackers?**
- Top complaints mined from reviews: Powdered/Crumbled, Size-Overall, Crispiness. The return rate is 0.0%.
- **When does demand for cream crackers peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the cream crackers niche?**
- Listings span £0.52–£11.03; the average listing price is £2.21 (sweet spot $15–$100). The average incumbent carries 542 reviews — the moat a new listing must climb.
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