---
title: "Cream Cheese — £279K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cream-cheese"
last_updated: "2026-07-31T16:14:29.384Z"
locale: en
meta:
description: "Niche score 41/100 · £279K/yr market · 499K searches/yr · £1.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £279K/yr market · 499K searches/yr · £1.94 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cream Cheese — £279K/yr Amazon UK Niche (2026) - Flapen"
---
# **cream cheese**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 50Growth 22Conversion 100Competition 28Returns 100Price range 0Avg price 5Brand share 0Review moat 65Quality gap 21
**Conversion**
**Incredible****28.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****883.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£279K**
£279K/yr · 499K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£1.94**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.05–£3.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cream cheese is a £279K/yr Amazon United Kingdom market (499K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cream cheese market data**
- **Units sold / yr**
- **150K–200K**
- avg 8,000–10,000/product
- **Revenue / yr**
- **£291K–£388K**
- units × avg price
- **Conversion rate**
- **28.8%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **—flat
**Sellers**
**37**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**0%**
- Philadelphia59% - Morrisons35% - Longley Farm3% - Boursin3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.0% search growth over the last 90 days.
15K10KHoliday '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/cream-cheese/trend)
## **Top cream cheese search terms**
- **cream cheese**233K/yr-11.2%25.5% conv. - **philadelphia cheese**106K/yr+4.1%34.3% conv. - **soft cheese**78K/yr-3.6%22.8% conv. - **philadelphia**56K/yr-16.2%9.5% conv. - **full fat cream cheese**13K/yr+2.9%1.0% conv. - **whipped cream cheese**7K/yr-1.5%0.5% conv. - **philadelphia cream cheese**6K/yr-11.9%7.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cream-cheese/search-terms)
## **Top cream cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£28K20%£56K30%£84K40%£111K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philadelphia Original Soft Cheese 165g**Philadelphia**£1.62**4.7★2,613 rev](https://www.amazon.co.uk/dp/B0142HKP9W) [2**MORRISONS Morrisons Soft Cheese Smooth & Creamy 200g**Morrisons**£1.56**4.6★1,212 rev](https://www.amazon.co.uk/dp/B0BJ2Y6QW6) [3**Philadelphia Original Soft Cheese 280g**Philadelphia**£2.61**4.8★498 rev](https://www.amazon.co.uk/dp/B0B8J4QGJD) [4**Morrisons Savers Plain Soft Cheese 200g**Morrisons**£1.05**4.6★247 rev](https://www.amazon.co.uk/dp/B0B1QMWW95) [5**Philadelphia Light Medium Fat Soft White Cheese 165 g**Philadelphia**£1.69**4.7★979 rev](https://www.amazon.co.uk/dp/B01490IF26)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philadelphia Original Soft Cheese 280g**Philadelphia**£2.61**498 rev3y ago](https://www.amazon.co.uk/dp/B0B8J4QGJD) [**Philadelphia Garlic & Herbs Soft Cheese 280g**Philadelphia**£2.63**1,253 rev3y ago](https://www.amazon.co.uk/dp/B0C6B1FVTF) [**MORRISONS Morrisons Soft Cheese Smooth & Creamy 200g**Morrisons**£1.56**1,212 rev4y ago](https://www.amazon.co.uk/dp/B0BJ2Y6QW6) [**Morrisons Soft Cheese Smooth & Creamy 50% Reduced Fat 200g**Morrisons**£1.55**684 rev4y ago](https://www.amazon.co.uk/dp/B0BJ2ZNFN3) [**Morrisons Savers Plain Soft Cheese 200g**Morrisons**£1.05**247 rev4y ago](https://www.amazon.co.uk/dp/B0B1QMWW95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Philadelphia Light Soft Cheese 280g**Philadelphia**£2.63**4.7★**▲ 55%**](https://www.amazon.co.uk/dp/B0B1VM3WFV) [**Philadelphia Original Soft Cheese 165g**Philadelphia**£1.62**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B0142HKP9W) [**Morrisons Savers Plain Soft Cheese 200g**Morrisons**£1.05**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0B1QMWW95) [**Philadelphia Light Medium Fat Soft White Cheese with Garlic and Herbs 165 g**Philadelphia**£1.81**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B00OJ4VDK4) [**Philadelphia Light & Tasty Soft Cheese Snack 3 x 42g**Philadelphia**£1.60**4.5★**▲ 15%**](https://www.amazon.co.uk/dp/B09MH4FYCT)
**~~View all trending →~~**
## **What buyers say about cream cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**42%
*“Great taste”*
**Quality-Overall**14%
*“Excellent product”*
**Flavor**12%
*“Great flavour”*
**Texture/Consistency-Overall**6%
*“A very nice creamy cheese”*
**Value For Money**6%
*“here its cheaper than shops”*
**Thickness**6%
*“Its so thick and creamy”*
**Baking**4%
*“Perfect for my homemade cheesecake”*
**Nutritional Content**4%
*“It lactose free”*
**Soft Feel**3%
*“Love this cheese very creamy”*
**Ease Of Use**2%
*“Easy to spread”*
### **What buyers complain about **
**Taste-Overall**50%
*“No taste”*
**Flavor**25%
*“just not as rich”*
**Texture/Consistency-Overall**25%
*“Not as creamy as the more expensive ones”*
## **Common questions**
- **Is cream cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £279K/yr across 17 tracked products. 90-day search growth is -7.0%. Flapen's verdict: Skip it (41/100).
- **How competitive is the cream cheese niche?**
- 4 brands and 37 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cream cheese?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for cream cheese peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the cream cheese niche?**
- Listings span £1.05–£3.00; the average listing price is £1.94 (sweet spot $15–$100). The average incumbent carries 884 reviews — the moat a new listing must climb.
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