---
title: "Trend — crawfords biscuits - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/crawfords-biscuits/trend"
last_updated: "2026-07-31T17:55:51.375Z"
locale: en
meta:
  description: "Niche score 34/100 · £40K/yr market · 31K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 34/100 · £40K/yr market · 31K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — crawfords biscuits - Flapen"
---

# **crawfords biscuits**

**Skip it**

A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.

Market size 10Growth 23Conversion 93Competition 0Returns 100Price range 20Avg price 43Brand share 0Review moat 76Quality gap 32

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****475.8**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£11.20**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-4.9%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£1.15–£18.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£40K**

£40K/yr · 31K searches

**Competition**

**Bad****100%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand