---
title: "Crawfords Biscuits — £40K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/crawfords-biscuits"
last_updated: "2026-07-31T16:49:46.270Z"
locale: en
meta:
description: "Niche score 34/100 · £40K/yr market · 31K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £40K/yr market · 31K searches/yr · £11.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Crawfords Biscuits — £40K/yr Amazon UK Niche (2026) - Flapen"
---
# **crawfords biscuits**
**Skip it**
A concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Market size 10Growth 23Conversion 93Competition 0Returns 100Price range 20Avg price 43Brand share 0Review moat 76Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****475.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£11.20**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.15–£18.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£40K**
£40K/yr · 31K searches
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, crawfords biscuits is a £40K/yr Amazon United Kingdom market (31K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **crawfords biscuits market data**
- **Units sold / yr**
- **4K–5K**
- avg 500–750/product
- **Revenue / yr**
- **£45K–£56K**
- units × avg price
- **Conversion rate**
- **11.4%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **40%**
- **Sponsored**
- **20%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Crawford's96% - Generic4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
700500Spike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/crawfords-biscuits/trend)
## **Top crawfords biscuits search terms**
- **crawfords biscuits**17K/yr-9.5%8.0% conv. - **crawfords biscuits assorted mini packs**10K/yr-1.1%11.2% conv. - **crawfords**4K/yr+10.2%8.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/crawfords-biscuits/search-terms)
## **Top crawfords biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£8K40%£16K60%£24K80%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)**Crawford's**£18.44**4.6★1,913 rev](https://www.amazon.co.uk/dp/B0077POCGE) [2![Crawfords Mini Packs Assorted Biscuits [Pack 100]](https://m.media-amazon.com/images/I/51uxpmkuHZL.jpg)**Crawfords Mini Packs Assorted Biscuits \[Pack 100\]**Crawford's**£18.40**4.7★146 rev](https://www.amazon.co.uk/dp/B01N5XICVA) [3**Crawfords Savouries Cheese Baked Snacks 250g**Crawford's**£1.17**4.4★91 rev](https://www.amazon.co.uk/dp/B0C69ZNSF9) [4**Crawfords Savouries Salt and Vinegar Baked Snacks 200g**Crawford's**£1.15**4.5★95 rev](https://www.amazon.co.uk/dp/B0CLP33P2Z) [5**Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly**Generic**£16.83**4.6★134 rev](https://www.amazon.co.uk/dp/B0FJ2SNTM2)
### **Newest**
by launch date
[**Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly**Generic**£16.83**134 rev1y ago](https://www.amazon.co.uk/dp/B0FJ2SNTM2) [**Crawfords Savouries Salt and Vinegar Baked Snacks 200g**Crawford's**£1.15**95 rev2y ago](https://www.amazon.co.uk/dp/B0CLP33P2Z) [**Crawfords Savouries Cheese Baked Snacks 250g**Crawford's**£1.17**91 rev3y ago](https://www.amazon.co.uk/dp/B0C69ZNSF9) [**Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)**Crawford's**£18.44**1,913 rev16y ago](https://www.amazon.co.uk/dp/B0077POCGE) [![Crawfords Mini Packs Assorted Biscuits [Pack 100]](https://m.media-amazon.com/images/I/51uxpmkuHZL.jpg)**Crawfords Mini Packs Assorted Biscuits \[Pack 100\]**Crawford's**£18.40**146 rev19y ago](https://www.amazon.co.uk/dp/B01N5XICVA)
### **Trending**
90-day click momentum
[**Border Mini Pack Biscuits Assorted Luxury Biscuit Collection (48 Snack Packs) | Individually Wrapped | Ideal for Sharing Gifting & Office Snacks | Vegetarian Friendly**Generic**£16.83**4.6★**▲ 24%**](https://www.amazon.co.uk/dp/B0FJ2SNTM2) [**Crawfords Savouries Cheese Baked Snacks 250g**Crawford's**£1.17**4.4★**▲ 22%**](https://www.amazon.co.uk/dp/B0C69ZNSF9) [**Crawfords Assorted Mini Biscuit Packs 6 Classic Varieties Individually Wrapped 30 g (Pack of 100)**Crawford's**£18.44**4.6★**— 4%**](https://www.amazon.co.uk/dp/B0077POCGE) [![Crawfords Mini Packs Assorted Biscuits [Pack 100]](https://m.media-amazon.com/images/I/51uxpmkuHZL.jpg)**Crawfords Mini Packs Assorted Biscuits \[Pack 100\]**Crawford's**£18.40**4.7★**▼ 18%**](https://www.amazon.co.uk/dp/B01N5XICVA) [**Crawfords Savouries Salt and Vinegar Baked Snacks 200g**Crawford's**£1.15**4.5★**▼ 18%**](https://www.amazon.co.uk/dp/B0CLP33P2Z)
## **What buyers say about crawfords biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Baking**26%
*“Delicious biscuits”*
**Taste-Overall**23%
*“Love these cheese snacks and good value”*
**Value For Money**14%
*“well worth the price”*
**Quality-Overall**6%
*“The crackers themselves are good”*
**Gifting Purpose**6%
*“Great gift for the staff room”*
**Nutritional Content**5%
*“Great having individual packets for snacks, lunch and taking on walks”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Ease Of Use**2%
*“Handy for lunches”*
**Freshness**2%
*“Fresh products”*
**Flavor**2%
*“Savouries”*
### **What buyers complain about **
**Value For Money**26%
*“Expensive biscuits”*
**Taste-Overall**14%
*“A little disappointed with these snacks”*
**Hard Feel**9%
*“Stale and soft”*
**Size-Overall**5%
*“Bags bigger than expected”*
**Salt Content**5%
*“more of a salt taste”*
**Flavor**5%
*“Flavourless and bland”*
**Powdered/Crumbled**5%
*“some crumbs expected”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Quality-Overall**3%
*“should it be necessary to vary the assortment the replacements will be of equal quality'”*
## **Common questions**
- **Is crawfords biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £40K/yr across 5 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (34/100).
- **How competitive is the crawfords biscuits niche?**
- 2 brands and 19 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in crawfords biscuits?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Hard Feel. The return rate is 0.0%.
- **When does demand for crawfords biscuits peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the crawfords biscuits niche?**
- Listings span £1.15–£18.44; the average listing price is £11.20 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.
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