---
title: "Cracker — £407K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cracker"
last_updated: "2026-07-31T15:55:42.536Z"
locale: en
meta:
description: "Niche score 47/100 · £407K/yr market · 1.1M searches/yr · £1.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £407K/yr market · 1.1M searches/yr · £1.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Cracker — £407K/yr Amazon UK Niche (2026) - Flapen"
---
# **cracker**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 56Growth 23Conversion 100Competition 56Returns 100Price range 0Avg price 4Brand share 0Review moat 68Quality gap 35
**Conversion**
**Incredible****22.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****796.32**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£407K**
£407K/yr · 1.1M searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£1.61**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.52–£5.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cracker is a £407K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **cracker market data**
- **Units sold / yr**
- **200K–250K**
- avg 5,000–6,000/product
- **Revenue / yr**
- **£322K–£403K**
- units × avg price
- **Conversion rate**
- **22.8%**
- **Avg BSR**
- **#350**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **60%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**5 **▼falling
**Sellers**
**53**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 94%
**Open market**
**0%**
- JACOB'S35% - RITZ34% - Morrisons20% - Carr's9% - Peter's Yard2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.9% search growth over the last 90 days.
100K60KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 10.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/cracker/trend)
## **Top cracker search terms**
- **crackers**559K/yr+0.0%16.9% conv. - **jacobs crackers**61K/yr+9.8%12.3% conv. - **ritz**53K/yr+7.4%29.6% conv. - **cream crackers**52K/yr+2.8%22.5% conv. - **cheese biscuits**63K/yr+2.7%7.1% conv. - **ritz cracker**50K/yr-25.0%24.1% conv. - **crackers for cheese**77K/yr-38.0%11.9% conv. - **jacobs**30K/yr-1.6%3.9% conv. - **cheese crackers**35K/yr-10.7%8.0% conv. - **cracker**30K/yr-16.6%8.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/cracker/search-terms)
## **Top cracker products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£41K20%£81K30%£122K40%£163K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)**RITZ**£1.13**4.6★1,659 rev](https://www.amazon.co.uk/dp/B0CZ795NH5) [2**JACOBS Original Cream Crackers 200g (Pack of 1)**JACOB'S**£1.38**4.7★865 rev](https://www.amazon.co.uk/dp/B01CEJWM0A) [3**Morrisons Cream Crackers 300g**Morrisons**£0.60**4.6★1,925 rev](https://www.amazon.co.uk/dp/B01IBO0X3U) [4**Ritz Breaks Original Crackers Savoury Biscuits Perfect for Snacking 190 g**RITZ**£1.30**4.6★1,801 rev](https://www.amazon.co.uk/dp/B00L529BAC) [5**JACOBS Original Cream Crackers 300 g (Pack of 1)**JACOB'S**£1.41**4.6★1,960 rev](https://www.amazon.co.uk/dp/B01CEOTN5W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**JACOBS Bites Red Leicester Crackers 125 g (Pack of 1)**JACOB'S**£1.59**113 rev1y ago](https://www.amazon.co.uk/dp/B0DDL6B5LG) [**Carrs Melts Caramelised Red Onion Flavour Crackers 150 g (Pack of 1)**Carr's**£1.40**152 rev2y ago](https://www.amazon.co.uk/dp/B0D5MS2CL2) [**Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)**RITZ**£1.21**612 rev2y ago](https://www.amazon.co.uk/dp/B0D1GG987S) [**Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)**RITZ**£1.13**1,659 rev2y ago](https://www.amazon.co.uk/dp/B0CZ795NH5) [**Peters Yard Sourdough Crackers Selection Box for Cheese 3 Varieties Great Gift Premium Quality High Fibre All Natural Rosemary Charcoal 270 g**Peter's Yard**£5.04**519 rev3y ago](https://www.amazon.co.uk/dp/B0BVZX4CD5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JACOBS Cream Cracker Multipack 8 Snack Packs 185 g (Pack of 1)**JACOB'S**£2.13**4.4★**▲ 49%**](https://www.amazon.co.uk/dp/B005LM0V2E) [**Morrisons Garlic Scalloped Crackers 185g**Morrisons**£1.51**4.4★**▲ 36%**](https://www.amazon.co.uk/dp/B07FQ71QL1) [**Ritz Original Crackers Classic Savoury Biscuits 150 g (1-Pack)**RITZ**£1.13**4.6★**▲ 32%**](https://www.amazon.co.uk/dp/B0CZ795NH5) [**JACOBS Crispbreads Mixed Grain Crackers 20 Crackers Per Pack 190 g (Pack of 1)**JACOB'S**£1.08**4.5★**▲ 23%**](https://www.amazon.co.uk/dp/B00PGTEFLK) [**JACOBS Original Cream Crackers 300 g (Pack of 1)**JACOB'S**£1.41**4.6★**▲ 21%**](https://www.amazon.co.uk/dp/B01CEOTN5W)
**~~View all trending →~~**
## **What buyers say about cracker**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**45%
*“Crackers delicious”*
**Value For Money**11%
*“reasonably priced”*
**Crispiness**8%
*“Crispy and stay fresh for a good while”*
**Flavor**7%
*“Great flavour”*
**Quality-Overall**6%
*“Reliable brand that never fails in quality and taste”*
**Baking**6%
*“Love the biscuit, its very soft and cheese and the taste is very delightful”*
**Freshness**3%
*“Great value and fresh taste”*
**Salt Content**2%
*“Crunchy salty very cheesy”*
**Ease Of Use**2%
*“Convenient for regular use”*
**Advertised Vs Actual Product**1%
*“As expected”*
### **What buyers complain about **
**Taste-Overall**28%
*“So pale and tasteless 😥 Disappointed ☹️”*
**Size-Overall**11%
*“These of course are bigger so I thought theyd be the same”*
**Value For Money**9%
*“As they're only a £1.00 a packet it's a habit I don't mind keeping”*
**Powdered/Crumbled**7%
*“very crumbley you get a lot in the packet”*
**Stale/Rotten/Spoiled**6%
*“Very Moreish”*
**Flavor**4%
*“no flavour”*
**Crispiness**3%
*“Amazon sent in card pouch, lots damaged as they are fragile & crispy, no protection at all from knocks & bangs”*
**Durability**3%
*“A Pack of these do not last long”*
**Moist/Dry**3%
*“it was good until this latest purchase, the crackers are soggy and wet and plain”*
**Sweetness**2%
*“No sugar”*
## **Common questions**
- **Is cracker profitable to sell on Amazon United Kingdom?**
- The niche generates £407K/yr across 25 tracked products. 90-day search growth is -4.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the cracker niche?**
- 5 brands and 53 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in cracker?**
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for cracker peak?**
- Demand peaks in Dec; the busiest month runs 10.9× the quietest.
- **What does it cost to enter the cracker niche?**
- Listings span £0.52–£5.04; the average listing price is £1.61 (sweet spot $15–$100). The average incumbent carries 796 reviews — the moat a new listing must climb.
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