---
title: "Couscous — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/couscous"
last_updated: "2026-07-31T14:58:20.833Z"
locale: en
meta:
description: "Niche score 52/100 · £115K/yr market · 138K searches/yr. Prices mostly outside the sweet spot ($0.60–$13.75) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £115K/yr market · 138K searches/yr. Prices mostly outside the sweet spot ($0.60–$13.75) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Couscous — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **couscous**
**Worth a look**
Shows searches that convert (26.4% search→purchase), but prices mostly outside the sweet spot ($0.60–$13.75) keeps it on the watch list.
Market size 27Growth 47Conversion 100Competition 66Returns 100Price range 0Avg price 9Brand share 4Review moat 85Quality gap 57
**Conversion**
**Incredible****26.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****297.56**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****46%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£115K**
£115K/yr · 138K searches
**Avg price**
**Bad****£3.15**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.60–£13.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, couscous is a £115K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 98% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **couscous market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£126K–£158K**
- units × avg price
- **Conversion rate**
- **26.4%**
- **Avg BSR**
- **#43**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **8%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**46%**
Top 20: 93%
**Open market**
**0%**
- Morrisons35% - Ainsley Harriott34% - by Amazon24% - Twistd Flavour Co3% - Biona2% - Garofalo2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 89 weeks — +17.5% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/couscous/trend)
## **Top couscous search terms**
- **couscous**103K/yr+16.5%22.0% conv. - **cous cous**28K/yr+22.7%36.6% conv. - **cuscus**5K/yr+12.8%13.3% conv. - **cous**3K/yr+13.7%5.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/couscous/search-terms)
## **Top couscous products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£12K15%£17K20%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**by Amazon Couscous 500g**by Amazon**£1.24**4.6★529 rev](https://www.amazon.co.uk/dp/B096LGF9JC) [2**Morrisons Cous Cous 500g**Morrisons**£1.33**4.6★682 rev](https://www.amazon.co.uk/dp/B07VST1K92) [3**by Amazon Cous Cous 5 packs of 500g**by Amazon**£6.16**4.6★529 rev](https://www.amazon.co.uk/dp/B09KLXGRX6) [4**Ainsley Harriott Roasted Vegetable Couscous 100g**Ainsley Harriott**£0.90**4.6★21 rev](https://www.amazon.co.uk/dp/B016IP4088) [5**Ainsley Moroccan Medley Couscous 100g**Ainsley Harriott**£0.82**4.4★329 rev](https://www.amazon.co.uk/dp/B016IP3X68)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Mediterranean Vegetable Couscous 230g**Morrisons**£2.64**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5H3J4C) [**Morrisons Fruity Couscous 230g**Morrisons**£2.62**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GY5GZ7PL) [**Morrisons Wholemeal Cous Cous 500g**Morrisons**£1.33**18 rev1y ago](https://www.amazon.co.uk/dp/B0FCFWTWMR) [**by Amazon Couscous 500g**by Amazon**£1.24**529 rev1y ago](https://www.amazon.co.uk/dp/B096LGF9JC) [**Morrisons The Best Fruity Moroccan Couscous 220g**Morrisons**£3.24**18 rev1y ago](https://www.amazon.co.uk/dp/B0F7LDT9XG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Mediterranean Vegetable Couscous 230g**Morrisons**£2.64**0.0★**▲ 224%**](https://www.amazon.co.uk/dp/B0GY5H3J4C) [**Morrisons Fruity Couscous 230g**Morrisons**£2.62**3.0★**▲ 223%**](https://www.amazon.co.uk/dp/B0GY5GZ7PL) [**Ainsley Harriott Roasted Vegetable Couscous 100g**Ainsley Harriott**£0.90**4.6★**▲ 88%**](https://www.amazon.co.uk/dp/B016IP4088) [**Ainsley Harriott Tomato and Chilli Cous Cous 100g**Ainsley Harriott**£0.86**4.5★**▲ 68%**](https://www.amazon.co.uk/dp/B017NHS0SQ) [**Ainsley Harriott Sundried Tomato & Garlic Couscous 100 g Pack of 12**Ainsley Harriott**£10.72**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B006MW6LDU)
**~~View all trending →~~**
## **What buyers say about couscous**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Very nice food”*
**Value For Money**21%
*“good value”*
**Quality-Overall**11%
*“Great quality at good price”*
**Flavor**9%
*“Lovely flavour”*
**Cooking Instructions**6%
*“Easy to cook”*
**Vegan/Organic**3%
*“Good satiety and i a decent price for organic”*
**Spiciness**3%
*“I love this spicy couscous”*
**Freshness**3%
*“In date fresh arrived quickly”*
**Ease Of Use**2%
*“real easy to make”*
**Nutritional Content**2%
*“a good portion to feed two”*
### **What buyers complain about **
**Nutritional Content**15%
*“didnt realise there was as many calories as there were until I saw that this is 2 servings”*
**Size-Overall**10%
*“Larger grains preferred”*
**Value For Money**10%
*“May seem expensive”*
**Flavor**10%
*“Better flavours in the range”*
**Quality-Overall**10%
*“Incompetent”*
**Spiciness**10%
*“Not a fan of the turmeric spice - makes it taste like curry”*
**Stale/Rotten/Spoiled**10%
*“I found this quite bland”*
**Taste-Overall**10%
*“Tastes horrible”*
**Advertised Vs Actual Product**5%
*“This is NOT GLUTEN FREE. Please note that This says a may contain wheat it DOES contain wheat so please be careful if your gluten free like myself”*
## **Common questions**
- **Is couscous profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +17.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the couscous niche?**
- 6 brands and 38 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in couscous?**
- Top complaints mined from reviews: Nutritional Content, Size-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for couscous peak?**
- Demand is steady year-round — the busiest month runs 1.9× the quietest.
- **What does it cost to enter the couscous niche?**
- Listings span £0.60–£13.75; the average listing price is £3.15 (sweet spot $15–$100). The average incumbent carries 298 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)