---
title: "Costa Coffee — £192K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/costa-coffee"
last_updated: "2026-07-31T14:10:42.359Z"
locale: en
meta:
description: "Niche score 51/100 · £192K/yr market · 270K searches/yr. Prices mostly outside the sweet spot ($2.16–$341.39) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £192K/yr market · 270K searches/yr. Prices mostly outside the sweet spot ($2.16–$341.39) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Costa Coffee — £192K/yr Amazon UK Niche (2026) - Flapen"
---
# **costa coffee**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.16–$341.39) keeps it on the watch list.
Market size 38Growth 30Conversion 34Competition 74Returns 100Price range 25Avg price 95Brand share 28Review moat 70Quality gap 42
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£26.47**
avg listing price — sweet spot $15–$100
**Competition**
**Good****40%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****709.5**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£192K**
£192K/yr · 270K searches
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+3.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****£2.16–£341.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, costa coffee is a £192K/yr Amazon United Kingdom market (270K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **costa coffee market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£331K–£397K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#457**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **41%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **157 days**
## **Competition & brand share**
The top 5 products take 40% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**260**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**10%**
- Costa Coffee63% - Cc1st Customers Come 1st11% - Sweet Things6% - Tassimo4% - VABE UK4% - Meta2% - Open — no brand owns it (10 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Dec · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/costa-coffee/trend)
## **Top costa coffee search terms**
- **costa coffee**116K/yr+2.7%3.6% conv. - **costa**77K/yr+10.9%2.0% conv. - **costa coffee sachets**30K/yr-10.3%2.7% conv. - **costa instant coffee**9K/yr+11.2%1.5% conv. - **costa latte sachets**8K/yr+34.1%0.9% conv. - **costa coffee instant**5K/yr+61.7%2.1% conv. - **costa cappuccino**7K/yr-21.6%3.6% conv. - **costa sachets**8K/yr-10.2%2.2% conv. - **coffee costa**6K/yr-5.1%3.5% conv. - **costa cappuccino sachets**5K/yr-12.6%3.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/costa-coffee/search-terms)
## **Top costa coffee products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£6K6%£12K9%£17K12%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Costa Coffee Delights Collection - Salted Caramel Latte Creamy Cappuccino Millionaires Mocha (18 Sachets Total)**Cc1st Customers Come 1st**£10.06**4.6★88 rev](https://www.amazon.co.uk/dp/B0CSYXB6M7) [2**Costa Instant Smooth Medium Roast Coffee 100g**Costa Coffee**£4.27**4.4★455 rev](https://www.amazon.co.uk/dp/B08THNKGK1) [3**Costa Premium Instant Smooth 150g**Costa Coffee**£5.59**4.3★9 rev](https://www.amazon.co.uk/dp/B0FCFZDNBQ) [4**Costa Creamy Cappuccino Coffee 6x17g 102g**Costa Coffee**£2.18**4.5★113 rev](https://www.amazon.co.uk/dp/B0C3RPGMWV) [5**Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle**Sweet Things**£12.89**4.3★82 rev](https://www.amazon.co.uk/dp/B09DLCZXY5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Costa Standard Instant Intense 190g**Costa Coffee**£5.75**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GYPCT8BD) [**Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses**Meta**£341.39**294 rev3mo ago](https://www.amazon.co.uk/dp/B0FLYJM9DC) [**Costa Coffee Smooth Medium Blend Instant Coffee 190g**Costa Coffee**£6.91**0 rev5mo ago](https://www.amazon.co.uk/dp/B0GNZPXBXK) [**Costa Premium Instant Smooth 150g**Costa Coffee**£5.59**9 rev1y ago](https://www.amazon.co.uk/dp/B0FCFZDNBQ) [**Coffee Sachets Bundle with Costa Coffee Salted Caramel Latte Sachets (6 x 17g) 2 Pack + Brightdale Kitchen Booklet**Brightdale**£10.02**12 rev1y ago](https://www.amazon.co.uk/dp/B0F3545KFH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Costa Standard Instant Intense 190g**Costa Coffee**£5.75**0.0★**▲ 289%**](https://www.amazon.co.uk/dp/B0GYPCT8BD) [**Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses**Meta**£341.39**4.0★**▲ 282%**](https://www.amazon.co.uk/dp/B0FLYJM9DC) [**HGDGears Mens Sunglasses Polarized With UV400 Protection Driving Travel Sun Glasses for Outdoor (2pack(Blue+Reddish Orange))**HGDGears**£16.59**4.4★**▲ 254%**](https://www.amazon.co.uk/dp/B09Q11GHQH) [**Costa Coffee Smooth Medium Blend Instant Coffee 190g**Costa Coffee**£6.91**0.0★**▲ 199%**](https://www.amazon.co.uk/dp/B0GNZPXBXK) [**Costa Coffee Intense Dark Roast Instant Coffee with Finely Ground Beans 2 Tin Bundle**Sweet Things**£12.89**4.3★**▲ 66%**](https://www.amazon.co.uk/dp/B09DLCZXY5)
**~~View all trending →~~**
## **What buyers say about costa coffee**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**27%
*“Good taste”*
**Value For Money**27%
*“Excellent value for money”*
**Quality-Overall**10%
*“Excellent quality”*
**Caffeine Content**9%
*“Caffeine”*
**Flavor**6%
*“Delicious and creamy”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Soft Feel**3%
*“Smooth and tasty”*
**Size-Overall**2%
*“Fits perfect”*
**Ease Of Use**1%
*“Very useful”*
**Comfort-Overall**1%
*“Comfortable”*
### **What buyers complain about **
**Value For Money**21%
*“Price is a bit high”*
**Taste-Overall**17%
*“Taste not good”*
**Quality-Overall**6%
*“the control quality needs to be better”*
**Sweetness**5%
*“bit too sweet”*
**Advertised Vs Actual Product**4%
*“Misleading”*
**Material Quality**4%
*“DO NOT WORK AS SUNGLASSES Not good at all very cheap materials”*
**Chunk/Clump/Collection**3%
*“I dont know why i have lumps in this canned drink”*
**Strength**3%
*“Not as sturdy as expected”*
**Caffeine Content**3%
*“the coffee all ran out”*
**Smell**2%
*“when I opened it the smell was awful”*
### **Top return reasons **
**Size-Overall**44%
**Quality-Overall**6%
**Functionality-Overall**6%
**Color**5%
**Connectivity-Overall**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Battery Life**4%
**Defective Material/Parts**3%
**Durability**3%
## **Common questions**
- **Is costa coffee profitable to sell on Amazon United Kingdom?**
- The niche generates £192K/yr across 44 tracked products. 2 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the costa coffee niche?**
- 16 brands and 260 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in costa coffee?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- **When does demand for costa coffee peak?**
- Demand peaks in Jan–Oct–Dec; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the costa coffee niche?**
- Listings span £2.16–£341.39; the average listing price is £26.47 (sweet spot $15–$100). The average incumbent carries 710 reviews — the moat a new listing must climb.
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