---
title: "Search terms — cookies - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/cookies/search-terms"
last_updated: "2026-07-31T20:04:01.625Z"
locale: en
meta:
  description: "Niche score 62/100 · £472K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · £472K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — cookies - Flapen"
---

# **cookies**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 59Growth 24Conversion 99Competition 93Returns 100Price range 44Avg price 8Brand share 46Review moat 78Quality gap 50

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****17.6%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Review moat**

**Great****438.13**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£472K**

£472K/yr · 912K searches

**Quality gap**

**Good****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Price range**

**Okay****£0.48–£26.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.4%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£2.94**

avg listing price — sweet spot $15–$100